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~accessRights:"restricted"
~person:"Ahuja, Vandana"
~subject:"Electronic Commerce"
~subject:"Internet marketing"
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Electronic Commerce
Internet marketing
Online-Marketing
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3
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2
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2
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social media marketing
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Ahuja, Vandana
Kreutzer, Ralf T.
23
Dwivedi, Yogesh Kumar
21
Law, Chun Hung Roberts
16
Rita, Paulo
13
Bigné Alcañiz, J. Enrique
12
Harrigan, Paul
12
Hudders, Liselot
12
Ko, Eunju
12
Kumar, Vikas
11
Loureiro, Sandra Maria Correia
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Ozuem, Wilson
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Rana, Nripendra P.
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Filieri, Raffaele
10
Okumus, Fevzi
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Pauwels, Koen
10
Thaichon, Park
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Tucker, Catherine
10
Lammenett, Erwin
9
Martínez-López, Francisco J.
9
Qiu, Liangfei
9
Quach, Sara
9
Ratten, Vanessa
9
Schultz, Carsten D.
9
Wilbur, Kenneth C.
9
Wu, Luorong
9
Akram, Umair
8
Choi, Yung Kyun
8
Decarolis, Francesco
8
Fan, Weiguo
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Grewal, Dhruv
8
Hinson, Robert
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Hollebeek, Linda D.
8
Jerath, Kinshuk
8
Kannan, P. K.
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Karjaluoto, Heikki
8
Kumar, Subodha
8
Olbrich, Rainer
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Pelsmacker, Patrick de
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International journal of management practice : IJMP
2
Journal of internet commerce
2
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ECONIS (ZBW)
4
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1
Social media marketing and the world of fashion : identification of determinants for building consumer brand relationship and shaping consumer brand perception
Singhal, Virtika
;
Ahuja, Vandana
- In:
International journal of management practice : IJMP
16
(
2023
)
2
,
pp. 186-211
Persistent link: https://www.econbiz.de/10014315855
Saved in:
2
Generation of trust using social networking sites : a comparative analysis of online apparel brands across social media platforms
Sharma, Radhika
;
Alavi, Shirin
;
Ahuja, Vandana
- In:
International journal of management practice : IJMP
12
(
2019
)
4
,
pp. 405-425
Persistent link: https://www.econbiz.de/10012140323
Saved in:
3
The future scope of Netnography and Social Network Analysis in the field of marketing
Sharma, Radhika
;
Ahuja, Vandana
;
Alavi, Shirin
- In:
Journal of internet commerce
17
(
2018
)
1
,
pp. 26-45
Persistent link: https://www.econbiz.de/10011987405
Saved in:
4
An empirical segmentation of users of mobile banking apps
Alavi, Shirin
;
Ahuja, Vandana
- In:
Journal of internet commerce
15
(
2016
)
4
,
pp. 390-407
Persistent link: https://www.econbiz.de/10011636562
Saved in:
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