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~accessRights:"restricted"
~person:"Cambra-Fierro, Jesús"
~subject:"Beziehungsmarketing"
~type:"article"
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Cambra-Fierro, Jesús
Han, Heesup
29
Hollebeek, Linda D.
25
Ahn, Jiseon
17
Rather, Raouf Ahmad
17
Khan, Imran
16
Loureiro, Sandra Maria Correia
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Mattila, Anna S.
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Sreejesh, S.
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Verhoef, Peter C.
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Back, Ki-Joon
10
Fatma, Mobin
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Grewal, Dhruv
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King, Ceridwyn
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Sarkar, Abhigyan
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Qu, Hailin
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Journal of retailing and consumer services
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2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Service business
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1
Short-term and long-term effects of touchpoints on customer perceptions
Cambra-Fierro, Jesús
;
Polo-Redondo, Yolanda
;
Trifu, Andreea
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012581871
Saved in:
2
How do firms handle variability in customer experience? : a dynamic approach to better understanding customer retention
Cambra-Fierro, Jesús
;
Gao, Lily
;
Melero-Polo, Iguácel
; …
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581938
Saved in:
3
Standardized vs. customized firm-initiated interactions : their effect on customer gratitude and performance in a B2B context
Ruz-Mendoza, Miguel Á.
;
Trifu, Andreea
;
Cambra-Fierro, …
- In:
Journal of business research : JBR
133
(
2021
),
pp. 341-353
Persistent link: https://www.econbiz.de/10012590245
Saved in:
4
The power of social influence and customer-firm interactions in predicting non-transactional behaviors, immediate customer profitability, and long-term customer value
Cambra-Fierro, Jesús
;
Gao, Lily
;
Melero-Polo, Iguácel
- In:
Journal of business research : JBR
125
(
2021
),
pp. 103-119
Persistent link: https://www.econbiz.de/10012494048
Saved in:
5
Channel habits and the development of successful customer-firm relationships in services
Cambra-Fierro, Jesús
;
Melero-Polo, Iguácel
;
Patrício, Lia
- In:
Journal of service research
23
(
2020
)
4
,
pp. 456-475
Persistent link: https://www.econbiz.de/10012391608
Saved in:
6
"Towards a co-creation framework in the retail banking services industry : do demographics influence?"
Cambra-Fierro, Jesús
;
Pérez, Lourdes
;
Grott, Emily
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 219-228
Persistent link: https://www.econbiz.de/10011629059
Saved in:
7
"Are multichannel customers really more valuable? : an analysis of banking services"
Cambra-Fierro, Jesús
;
Kamakura, Wagner A.
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 208-212
Persistent link: https://www.econbiz.de/10011490894
Saved in:
8
Can complaint-handling efforts promote customer engagement?
Cambra-Fierro, Jesús
;
Melero-Polo, Iguácel
;
Sesé, F. …
- In:
Service business
10
(
2016
)
4
,
pp. 847-866
Persistent link: https://www.econbiz.de/10011722441
Saved in:
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