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~accessRights:"restricted"
~person:"Casidy, Riza"
~person:"Trinh, Giang"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Brand
16
Markenartikel
16
Brand management
15
Markenführung
15
Consumer behaviour
13
Brand image
8
Markenimage
8
Beziehungsmarketing
4
Relationship marketing
4
Brand loyalty
3
Customer satisfaction
2
Elderly people
2
Großbritannien
2
Kundenzufriedenheit
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Behavioral reasoning
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Brand choice
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Brand competitiveness
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Brand familiarity
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Brand identity
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Casidy, Riza
Trinh, Giang
Sarkar, Abhigyan
15
Sarkar, Juhi Gahlot
13
Japutra, Arnold
11
Bang, Nguyen
10
Dawes, John
10
Ko, Eunju
10
Diamantopoulos, Adamantios
9
Ekinci, Yuksel
9
Guzman, Francisco
9
Han, Heesup
9
Loureiro, Sandra Maria Correia
9
Phau, Ian
9
Romaniuk, Jenni
9
Khan, Imran
8
Kumar, Vikas
8
Melewar, T. C.
8
Paul, Justin
8
Augusto, Mário Gomes
7
Borges, Ana Pinto
7
Fetscherin, Marc
7
Abratt, Russell
6
Davvetas, Vasileios
6
Fatma, Mobin
6
Hwang, Jinsoo
6
Johnson, Lester W.
6
Joshi, Richa
6
Rodrigues, Paula Cristina Lopes
6
Shukla, Paurav
6
Torres, Ivonne M.
6
Torres, Pedro M.
6
Zarantonello, Lia
6
Zúñiga, Miguel Ángel
6
Back, Ki-Joon
5
Bernritter, Stefan F.
5
Bronnenberg, Bart J.
5
Cheah, Isaac
5
Dens, Nathalie
5
Dubé, Jean-Pierre
5
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Journal of retailing and consumer services
4
Australasian marketing journal
1
European journal of marketing
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising research
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of strategic marketing
1
Marketing letters : a journal of research in marketing
1
The journal of brand management : an international journal
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
13
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1
Does childhood exposure to a brand improve brand name recognition? : comparing age-of-acquisition effects with ongoing brand exposure and experience
Phua, Peilin
;
Page, Bill
;
Trinh, Giang
;
Hartnett, Nicole
; …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 370-383
Persistent link: https://www.econbiz.de/10014445902
Saved in:
2
Customer brand engagement and co-production : an examination of key boundary conditions in the sharing economy
Casidy, Riza
;
Leckie, Civilai
;
Nyadzayo, Munyaradzi
; …
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2594-2621
Persistent link: https://www.econbiz.de/10013457378
Saved in:
3
The unbearable lightness of buying
Dawes, John
;
Graham, Charles
;
Trinh, Giang
;
Sharp, Byron
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 683-708
Persistent link: https://www.econbiz.de/10013206736
Saved in:
4
Examining older consumers' loyalty towards older brands in grocery retailing
Phua, Peilin
;
Kennedy, Rachel
;
Trinh, Giang
;
Page, Bill
; …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012132173
Saved in:
5
A comparison of brand loyalty between on the go and take-home consumption purchases
Trinh, Giang
;
Dawes, John
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012171841
Saved in:
6
Exploring brand strength's nomological net and its dimensional dynamics
Wymer, Walter
;
Casidy, Riza
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 11-22
Persistent link: https://www.econbiz.de/10012025823
Saved in:
7
The effects of brand identity on brand performance in the service sector
Casidy, Riza
;
Prentice, Catherine
;
Wymer, Walter
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 651-665
Persistent link: https://www.econbiz.de/10012202785
Saved in:
8
The role of brand reputation in organic food consumption : a behavioral reasoning perspective
Ryan, Jessica
;
Casidy, Riza
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 239-247
Persistent link: https://www.econbiz.de/10011808594
Saved in:
9
Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers
Casidy, Riza
;
Wymer, Walter
;
O'Cass, Aron
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 72-84
Persistent link: https://www.econbiz.de/10011813817
Saved in:
10
Buying brands at both regular price and on promotion over time
Scriven, John
;
Clemente, Maria
;
Dawes, John
;
Trinh, Giang
; …
- In:
Australasian marketing journal
25
(
2017
)
4
,
pp. 252-260
Persistent link: https://www.econbiz.de/10011792010
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