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~accessRights:"restricted"
~person:"Erkan, Ismail"
~person:"Ozuem, Wilson"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
6
Mobile communications
6
Mobilkommunikation
6
Innovation adoption
3
Innovationsakzeptanz
3
Mobile Business
3
Mobile business
3
Mobile phone
3
Mobiltelefon
3
Social Web
3
Social web
3
Beziehungsmarketing
2
Fashion
2
Gen Z
2
Luxury goods
2
Luxusgüter
2
Mode
2
Relationship marketing
2
Viral marketing
2
Virales Marketing
2
WhatsApp
2
messaging applications
2
mobile purchase intention
2
mobile word of mouth
2
Accessibility
1
Adoption
1
Context and situation
1
Distribution channel
1
Electronic Banking
1
Electronic banking
1
IACM
1
Innovation diffusion
1
Innovationsdiffusion
1
Internet marketing
1
Luxury customers
1
MWOM
1
Marketing management
1
Marketingmanagement
1
Mobile Anwendung
1
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English
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Erkan, Ismail
Ozuem, Wilson
Dwivedi, Yogesh Kumar
8
Chawla, Deepak
5
Liébana-Cabanillas, Francisco
5
Birch, Nancy J.
4
Culver, Jeffrey N.
4
Joshi, Himanshu
4
Tesfom, Goitom
4
Williams, Michael D.
4
Bilgihan, Anil
3
Cui, Xuebin
3
Dinsmore, John
3
Elwalda, Abdulaziz
3
Foo, Pik-Yin
3
Ghose, Anindya
3
Giovanis, Apostolos
3
Groß, Michael
3
Japutra, Arnold
3
Kannan, P. K.
3
Luo, Xueming
3
Narteh, Bedman
3
Ooi, Keng-Boon
3
Prayag, Girish
3
Prodanova, Jana
3
Rahman, Mushfiqur
3
San-Martín, Sonia
3
Shareef, Mahmud Akhter
3
Sinha, Neena
3
Sohn, Stefanie
3
Stephen, Andrew T.
3
Tan, Garry Wei-Han
3
Verhoef, Peter C.
3
Acikgoz, Fulya
2
Ahuja, Vandana
2
Aiolfi, Simone
2
Al-Nabhani, Khalid
2
Arif, Imtiaz
2
Aslam, Wajeeha
2
Azemi, Yllka
2
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Electronic markets : EM ; the international journal of electronic commerce and business media
1
International journal of business information systems : IJBIS
1
International journal of internet marketing and advertising : IJIMA
1
International journal of technology marketing : IJTMkt
1
Journal of advertising research
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
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1
How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens
Azemi, Yllka
;
Ozuem, Wilson
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10014445903
Saved in:
2
A reconceptualisation of the mobile continuance intention : social drivers' perspective
Elwalda, Abdulaziz
;
Erkan, Ismail
;
Acikgoz, Fulya
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 212-238
Persistent link: https://www.econbiz.de/10014310277
Saved in:
3
Luxury fashion brand customers' perceptions of mobile marketing : evidence of multiple communications and marketing channels
Azemi, Yllka
;
Ozuem, Wilson
;
Wiid, Ria
;
Hobson, Ana
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209692
Saved in:
4
Understanding the process of meanings, materials, and competencies in adoption of mobile banking
Naeem, Muhammad
;
Ozuem, Wilson
;
Howell, Kerry
; …
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
4
,
pp. 2445-2469
Persistent link: https://www.econbiz.de/10013556736
Saved in:
5
Mobile word of mouth in mobile messaging applications : an exploration of its antecedents and consequences
Erkan, Ismail
;
Acikgoz, Fulya
;
Elwalda, Abdulaziz
; …
- In:
International journal of business information systems : …
37
(
2021
)
1
,
pp. 45-62
Persistent link: https://www.econbiz.de/10012596442
Saved in:
6
Text me on WhatsApp, let us talk about brands! : the power of mobile word of mouth on mobile purchase intention
Erkan, Ismail
;
Elwalda, Abdulaziz
;
Rahman, Mushfiqur
; …
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 218-234
Persistent link: https://www.econbiz.de/10012140343
Saved in:
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