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~person:"Kunkel, Thilo"
~person:"Whinston, Andrew B."
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Social Web
18
Social web
18
social media
10
Brand management
9
Internet marketing
9
Markenführung
9
Online-Marketing
9
Athletes
7
Sportler
7
Brand image
4
Consumer behaviour
4
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4
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4
Beziehungsmarketing
3
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Athlete branding
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Crisis management
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Künstliche Intelligenz
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homophily
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18
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18
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Kunkel, Thilo
Whinston, Andrew B.
Dwivedi, Yogesh Kumar
19
Hajli, Nick
18
Law, Chun Hung Roberts
18
Loureiro, Sandra Maria Correia
18
Filieri, Raffaele
15
Harrigan, Paul
15
Qiu, Liangfei
15
Rita, Paulo
15
Agnihotri, Raj
14
Dhir, Amandeep
14
Laurell, Christofer
14
Rana, Nripendra P.
13
Bigné Alcañiz, J. Enrique
12
Vrontis, Demetris
12
Akram, Umair
11
Dennis, Alan
11
Itani, Omar S.
11
Etter, Michael
10
Kumar, Vikas
10
Sandström, Christian
10
Brem, Alexander
9
Foroudi, Pantea
9
Hollebeek, Linda D.
9
Shokouhyar, Sajjad
9
Tan, Yong
9
Thaichon, Park
9
Veloutsou, Cleopatra
9
Wong, IpKin Anthony
9
Bose, Indranil
8
Cheng, Xusen
8
Haenlein, Michael
8
Islam, Nazrul
8
Kumar, Jitender
8
Liang, Sai
8
Naraine, Michael L.
8
Rui, Huaxia
8
Schaarschmidt, Mario
8
Schweidel, David A.
8
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European Sport management quarterly : ESMQ
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Journal of management information systems : JMIS
3
Information systems research : ISR
2
MIS quarterly
2
Journal of sport management : the official journal of the North American Society of Sport Management
1
Management information systems : mis quarterly
1
Production and operations management : the flagship research journal of the Production and Operations Management Society
1
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ECONIS (ZBW)
18
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1
Managing social media through crisis : a content analysis of Instagram posts before and during the COVID-19 pandemic
Kennedy, Heather
;
Bredikhina, Nataliya
;
Athanas-Linden, …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 284-301
Persistent link: https://www.econbiz.de/10014475745
Saved in:
2
Superboosting the athlete social media brand : events as an opportunity for follower growth
Bredikhina, Nataliya
;
Gupta, Keshav
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1819-1842
Persistent link: https://www.econbiz.de/10014443786
Saved in:
3
The influence of personal branding and institutional factors on the name, image, and likeness value of collegiate athletes' social media posts
Cocco, Adam R.
;
Kunkel, Thilo
;
Baker, Bradley J.
- In:
Journal of sport management : the official journal of …
37
(
2023
)
5
,
pp. 359-370
Persistent link: https://www.econbiz.de/10014340593
Saved in:
4
Athlete interrupted : exploration of athletes' personal brand management in times of crisis
Bredikhina, Nataliya
;
Sveinson, Katherine
;
Kunkel, Thilo
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
3
,
pp. 212-227
Persistent link: https://www.econbiz.de/10013411489
Saved in:
5
Becoming more than an athlete : developing an athlete's personal brand using strategic philanthropy
Kunkel, Thilo
;
Doyle, Jason
;
Na, Sangwon
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 358-378
Persistent link: https://www.econbiz.de/10013271113
Saved in:
6
Athlete branding via social media : examining the factors influencing consumer engagement on Instagram
Doyle, Jason P.
;
Su, Yiran
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
4
,
pp. 506-526
Persistent link: https://www.econbiz.de/10013350474
Saved in:
7
Tweet to the top? : social media personal branding and career outcomes
Chen, Yanzhen
;
Rui, Huaxia
;
Whinston, Andrew B.
- In:
MIS quarterly
45
(
2021
)
2
,
pp. 499-534
Persistent link: https://www.econbiz.de/10012631365
Saved in:
8
Using predictive analytics to measure effectiveness of social media engagement : a digital measurement perspective
Kennedy, Heather
;
Kunkel, Thilo
;
Funk, Daniel C.
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
4
,
pp. 265-277
Persistent link: https://www.econbiz.de/10012816107
Saved in:
9
Mitigating the adverse effect of monetary incentives on voluntary contributions online
Qiao, Dandan
;
Lee, Shun-Yang
;
Whinston, Andrew B.
;
Wei, …
- In:
Journal of management information systems : JMIS
38
(
2021
)
1
,
pp. 82-107
Persistent link: https://www.econbiz.de/10012500152
Saved in:
10
Exploring athlete brand image development on social media : the role of signalling through source credibility
Na, Sangwon
;
Kunkel, Thilo
;
Doyle, Jason
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
1
,
pp. 88-108
Persistent link: https://www.econbiz.de/10012256471
Saved in:
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