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~accessRights:"restricted"
~person:"Stephen, Andrew T."
~subject:"Social Web"
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Social web
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Stephen, Andrew T.
Dwivedi, Yogesh Kumar
22
Martínez-López, Francisco J.
21
Loureiro, Sandra Maria Correia
20
Hajli, Nick
19
Law, Chun Hung Roberts
19
Qiu, Liangfei
18
Filieri, Raffaele
16
Vrontis, Demetris
16
Harrigan, Paul
15
Rita, Paulo
15
Agnihotri, Raj
14
Dhir, Amandeep
14
Laurell, Christofer
14
Rana, Nripendra P.
14
Ozuem, Wilson
13
Schaarschmidt, Mario
13
Bigné Alcañiz, J. Enrique
12
Dennis, Alan
12
Kreutzer, Ralf T.
12
Kumar, Vikas
12
Thaichon, Park
12
Akram, Umair
11
Etter, Michael
11
Gázquez-Abad, Juan Carlos
11
Hollebeek, Linda D.
11
Itani, Omar S.
11
Adeola, Ogechi
10
Hinson, Robert
10
Sandström, Christian
10
Shokouhyar, Sajjad
10
Veloutsou, Cleopatra
10
Brem, Alexander
9
Foroudi, Pantea
9
Gloor, Peter A.
9
Kuchler, Theresa
9
Kunkel, Thilo
9
Liang, Sai
9
Paul, Justin
9
Schweidel, David A.
9
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Journal of marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
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1
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
2
When posting about products on social media backfires : the negative effects of consumer identity signaling on product interest
Grewal, Lauren
;
Stephen, Andrew T.
;
Coleman, Nicole Verrochi
- In:
Journal of marketing research
56
(
2019
)
2
,
pp. 197-210
Persistent link: https://www.econbiz.de/10012177298
Saved in:
3
Spillover effects in seeded word-of-mouth marketing campaigns
Chae, Inyoung
;
Stephen, Andrew T.
;
Bart, Yakov
;
Yao, Dai
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 89-104
Persistent link: https://www.econbiz.de/10011645777
Saved in:
4
Online shopping and social media : friends or foes?
Zhang, Yuchi
;
Trusov, Michael
;
Stephen, Andrew T.
; …
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 24-41
Persistent link: https://www.econbiz.de/10011776886
Saved in:
5
Consumer connectivity in a complex, technology-enabled, and mobile-oriented
world
with smart products
Verhoef, Peter C.
;
Stephen, Andrew T.
;
Kannan, P. K.
; …
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
Saved in:
6
Lower connectivity is better : the effects of network structure on redundancy of ideas and customer innovativeness in interdependent ideation tasks
Stephen, Andrew T.
;
Zubcsek, Peter Pal
;
Goldenberg, Jacob
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 263-279
Persistent link: https://www.econbiz.de/10011485347
Saved in:
7
How word-of-mouth transmission encouragement affects consumers' transmission decisions, receiver selection, and diffusion speed
Stephen, Andrew T.
;
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 755-766
Persistent link: https://www.econbiz.de/10011634055
Saved in:
8
A thematic exploration of digital, social media, and mobile marketing : research evolution from 2000 to 2015 and an agenda for future inquiry
Lamberton, Cait
;
Stephen, Andrew T.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 146-172
Persistent link: https://www.econbiz.de/10011621587
Saved in:
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