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~accessRights:"restricted"
~source:"econis"
~subject:"Sponsorship"
~subject:"Werbung"
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Search: subject_exact:"Cause-related marketing"
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Cause-Related Marketing
191
Cause-related marketing
191
Consumer behaviour
141
Konsumentenverhalten
141
Marketing management
76
Marketingmanagement
76
Corporate social responsibility
61
Corporate Social Responsibility
60
Beziehungsmarketing
49
Relationship marketing
49
cause-related marketing
41
Fundraising
36
Brand management
27
Markenführung
27
Brand image
25
Markenimage
25
Werbewirkung
25
Advertising effects
24
Advertising
19
Nonprofit marketing
15
Nonprofit-Marketing
15
Altruism
14
Altruismus
14
Social Web
13
Social web
13
Emotion
12
CRM
10
Charity
10
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10
India
10
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10
Internet marketing
10
Online-Marketing
10
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corporate social responsibility
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Coleman, Joshua T.
2
Jublee, Daniel Inbaraj
2
Kasilingam, Dharun Lingam
2
Stephen, Gladys
2
Barrot, Christian
1
Becker, Jan U.
1
Bergvist, Lars
1
Bolat, Elvira
1
Chang, Chia-Han
1
Chang, Chun-Tuan
1
Cheng, Zhao-Hong
1
Cheong, Yunjae
1
Cohen, Justin
1
Consolación-Segura, Carolina
1
Deng, Qian
1
Faulkner, Margaret
1
Goretzki, Niko
1
Havard, Cody T.
1
Heidari, Setareh
1
Huertas-García, Rubén
1
Ikiebey, Godson
1
Inoue, Yuhei
1
Irwin, Richard L.
1
Kidiyoor, Gururaj
1
Kim, Dae-Young
1
Kim, Jihye
1
Kim, Kathleen Jeehyae
1
Kim, Kihan
1
Kim, Min-Seong
1
Kim, Sung-Bum
1
Kureshi, Sonal
1
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1
Lee, Yu-Kang
1
Lengler, Jorge
1
Lim, Joon Soo
1
Messinger, Paul R.
1
Mora, Elísabet
1
Nargesi, Somaye
1
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1
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International journal of internet marketing and advertising : IJIMA
2
AMS review : official publication of the Academy of Marketing Science
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of sports marketing & sponsorship
1
International review on public and non-profit marketing
1
Journal of advertising
1
Journal of business ethics : JOBE
1
Journal of consumer marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international consumer marketing
1
Journal of marketing communications
1
Journal of nonprofit & public sector marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
The journal of business strategy
1
The journal of product & brand management
1
The marketing review
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World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
RePEc
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1
Is cause-related marketing all the same for different cultures?
Mora, Elísabet
;
Küster, Inés
;
Vila, Natalia
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10014515023
Saved in:
2
Keeping promises in cause-related marketing campaigns : development and validation of promised impact evidence scale
Shanbhag, Parthesh R.
;
Pai, Yogesh P.
;
Pattusamy, Murugan
; …
- In:
Journal of consumer marketing
41
(
2024
)
2
,
pp. 239-257
Persistent link: https://www.econbiz.de/10014519729
Saved in:
3
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
4
Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
5
Analysing the effect of cause-related advertisement on attitude towards brand
Poonia, Rajesh
;
Pandey, Mithilesh
- In:
World review of entrepreneurship, management and …
19
(
2023
)
3/4/5
,
pp. 230-243
Persistent link: https://www.econbiz.de/10014308374
Saved in:
6
A close look at research on pursuing the right formula for cause-related marketing advertising
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
;
Lee, Yu-Kang
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 96-108
Persistent link: https://www.econbiz.de/10014233925
Saved in:
7
Giving over selling : advertising for the social enterprise
Coleman, Joshua T.
- In:
The journal of business strategy
44
(
2023
)
4
,
pp. 191-199
Persistent link: https://www.econbiz.de/10014312883
Saved in:
8
Using personalization for cause-related marketing beyond compassion fade on social media
Kim, Jihye
;
Kim, Min-Seong
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 299-316
Persistent link: https://www.econbiz.de/10014313377
Saved in:
9
Cause-related marketing : an interpretive structural model approach
Sindhu, Shilpa
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
1
,
pp. 102-128
Persistent link: https://www.econbiz.de/10012802217
Saved in:
10
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
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