//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~subject:"Advertising effects"
~subject:"eWOM"
~subject:"word of mouth"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Mundpropaganda"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
eWOM
word of mouth
Viral marketing
2,370
Virales Marketing
2,370
Consumer behaviour
1,555
Konsumentenverhalten
1,555
Social Web
1,132
Social web
1,132
Online-Marketing
1,014
Internet marketing
1,010
Online retailing
530
Online-Handel
530
Beziehungsmarketing
374
Relationship marketing
374
Customer satisfaction
335
Kundenzufriedenheit
335
Brand image
273
Markenimage
273
E-commerce
267
Electronic Commerce
267
Brand management
251
Markenführung
251
Dienstleistungsqualität
222
Service quality
222
Social media
175
Personalization
169
Personalisierung
167
social media
162
Confidence
156
Data mining
155
Vertrauen
155
Data Mining
154
Online reviews
151
Hotel industry
148
Hotellerie
148
Emotion
140
Brand
123
Soziales Netzwerk
123
Word-of-mouth
122
Social network
121
more ...
less ...
Online availability
All
Undetermined
Free
85
Type of publication
All
Article
368
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
363
Aufsatz in Zeitschrift
363
Aufsatz im Buch
4
Book section
4
Arbeitspapier
3
Graue Literatur
3
Non-commercial literature
3
Working Paper
3
Conference paper
1
Konferenzbeitrag
1
more ...
less ...
Language
All
English
372
Author
All
Mariani, Marcello M.
5
Asada, Akira
3
Berger, Jonah
3
Borghi, Matteo
3
Chen, Zoey
3
De Angelis, Matteo
3
Dwivedi, Yogesh Kumar
3
Fossen, Beth L.
3
King, Karen Whitehill
3
Ko, Yong Jae
3
Lu, Susan Feng
3
Roy, Gobinda
3
Rui, Huaxia
3
Akram, Umair
2
Ali, Azmat
2
Angell, Robert J.
2
Bigné Alcañiz, J. Enrique
2
Brem, Alexander
2
Bukhari, Syed Arsalan Haider
2
Choi, Chang-Won
2
Choi, Yung Kyun
2
Dahlén, Micael
2
Datta, Biplab
2
Dens, Nathalie
2
Duan, Wenjing
2
Filieri, Raffaele
2
Flavián Blanco, Carlos
2
Garcia de los Salmones Sanchez, Maria del Mar
2
Godes, David
2
Guerreiro, João Pedro Silva Martins
2
Gvili, Yaniv
2
Haenlein, Michael
2
Haikel-Elsabeh, Marie
2
Haq, Junaid Ul
2
Hayes, Jameson L.
2
Hosanagar, Kartik
2
Huh, Jisu
2
Ko, Eunju
2
Korgaonkar, Pradeep
2
Levy, Shalom
2
more ...
less ...
Published in...
All
Journal of business research : JBR
21
Journal of retailing and consumer services
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
International journal of advertising : the review of marketing communications
12
Journal of promotion management : innovations in planning and applied research
11
Journal of marketing communications
10
Management science : journal of the Institute for Operations Research and the Management Sciences
10
Psychology & marketing
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of marketing
8
Information systems research : ISR
7
International journal of hospitality management
7
International journal of internet marketing and advertising : IJIMA
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of management information systems : JMIS
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of marketing research
6
The service industries journal
6
International journal of electronic marketing and retailing : IJEMR
5
Journal of international consumer marketing
5
Journal of marketing research : JMR
5
International journal of electronic commerce : IJEC
4
Journal of global marketing
4
Journal of hospitality marketing & management
4
Electronic commerce research
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of business innovation and research : IJBIR
3
International journal of consumer studies
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of international marketing
3
Journal of international trade & commerce
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of strategic marketing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Simon Business School working paper
3
Technological forecasting & social change : an international journal
3
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
more ...
less ...
Source
All
ECONIS (ZBW)
372
Showing
1
-
10
of
372
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
2
Beyond weekdays : the impact of the weekend effect on eWOM of hedonic product
Du, Jiangang
;
Zhu, Liya
;
Ma, Yuanning
;
Zhang, Yu
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014462181
Saved in:
3
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
4
Customers create customers! : assessing the role of perceived personalization, online advertising engagement and online users' modes in generating positive e-WOM
Noor, Uzma
;
Mansoor, Mahnaz
;
Shamim, Amjad
- In:
Asia-Pacific journal of business administration
16
(
2024
)
2
,
pp. 392-409
Persistent link: https://www.econbiz.de/10014514454
Saved in:
5
Role of intrinsic and extrinsic cues on consumers' perceived product quality in an emerging market
Samu, Sridhar
;
Chattopadhyay, Tanmay
;
Mishra, Anubhav
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10014515018
Saved in:
6
Is cause-related marketing all the same for different cultures?
Mora, Elísabet
;
Küster, Inés
;
Vila, Natalia
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10014515023
Saved in:
7
Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
8
The role of individualism, collectivism, and promotional reward type on consumer response to amplified word-of-mouth strategies
Rawal, Monika
;
Saavedra, José Luis
;
Bagherzadeh, Ramin
; …
- In:
Journal of consumer marketing
41
(
2024
)
3
,
pp. 298-313
Persistent link: https://www.econbiz.de/10014519741
Saved in:
9
Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée
;
Pacheco, Barney G.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
Saved in:
10
The relationship between electronic word of mouth and brand : a systematic review and future research agenda
Maru, Chahat
;
Tata, Sai Vijay
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-26
Persistent link: https://www.econbiz.de/10014465990
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->