//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~subject:"Beziehungsmarketing"
~subject:"Sponsorship"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Cause-related marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Sponsorship
Werbung
Cause-related marketing
201
Cause-Related Marketing
191
Consumer behaviour
141
Konsumentenverhalten
141
Marketing management
76
Marketingmanagement
76
Corporate social responsibility
67
Corporate Social Responsibility
60
Relationship marketing
49
cause-related marketing
48
Fundraising
36
Brand management
27
Markenführung
27
Brand image
25
Markenimage
25
Werbewirkung
25
Advertising effects
24
Advertising
19
Nonprofit marketing
15
Nonprofit-Marketing
15
Altruism
14
Altruismus
14
Social Web
13
Social web
13
Emotion
12
corporate social responsibility
12
CRM
10
Charity
10
Confidence
10
India
10
Indien
10
Internet marketing
10
Online-Marketing
10
Vertrauen
10
Wohltätigkeit
10
Nonprofit organization
9
Nonprofit-Organisation
9
CSR
8
more ...
less ...
Online availability
All
Undetermined
Free
11
Type of publication
All
Article
65
Type of publication (narrower categories)
All
Article in journal
64
Aufsatz in Zeitschrift
64
Language
All
English
64
Undetermined
1
Author
All
Thomas, Sujo
7
Amawate, Vibhas
3
Bhatt, Viral
3
Chawla, Deepak
3
Deb, Madhurima
3
Patel, Ritesh
3
Chang, Chun-Tuan
2
Coleman, Joshua T.
2
Duarte, Paulo
2
Gupta, Shruti
2
Jublee, Daniel Inbaraj
2
Kasilingam, Dharun Lingam
2
Kureshi, Sonal
2
Silva, Susana C.
2
Stephen, Gladys
2
Akansha Singh
1
Akolaa, Andrews Adugudaa
1
Appiah, Felix
1
Bae, Mikyeung
1
Barrot, Christian
1
Bautista, Reynaldo
1
Becker, Jan U.
1
Behl, Abhishek
1
Beise-Zee, Rian
1
Bergkvist, Lars
1
Bergvist, Lars
1
Biswas, Abhijit
1
Bobkowski, Piotr S.
1
Bolat, Elvira
1
Chan, Terri H.
1
Chang, Chia-Han
1
Chen, Pei-Chi
1
Cheng, Zhao-Hong
1
Cheong, Yunjae
1
Choi, Jihee
1
Christian, Ron G.
1
Chu, Xing-Yu
1
Cohen, Justin
1
Consolación-Segura, Carolina
1
Das, Neel
1
more ...
less ...
Published in...
All
International review on public and non-profit marketing
8
Journal of nonprofit & public sector marketing
3
Journal of retailing and consumer services
3
International journal of Indian culture and business management : IJICBM
2
International journal of advertising : the review of marketing communications
2
International journal of emerging markets
2
International journal of internet marketing and advertising : IJIMA
2
Journal of consumer marketing
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of marketing communications
2
AMS review : official publication of the Academy of Marketing Science
1
Asian journal of business ethics : AJBE
1
European journal of marketing : EJM
1
Global business and finance review
1
Global business review
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of green economics : IJGE
1
International journal of hospitality management
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of nonprofit & voluntary sector marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of sports marketing & sponsorship
1
International marketing review
1
Journal for global business advancement : JGBA
1
Journal of Business Ethics
1
Journal of advertising
1
Journal of business ethics : JOBE
1
Journal of customer behaviour
1
Journal of education for business
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international consumer marketing
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of strategic marketing
1
Management decision
1
Manthan : journal of commerce and management
1
Marketing : ZFP ; journal of research and management
1
Marketing letters : a journal of research in marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
64
RePEc
1
Showing
1
-
10
of
65
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Impact of skepticism on CRM luxury campaign participation intention of Generation Z
Thomas, Sujo
;
Bhatt, Viral
;
Patel, Ritesh
- In:
International journal of emerging markets
19
(
2024
)
4
,
pp. 964-988
Persistent link: https://www.econbiz.de/10014512778
Saved in:
2
Predicting the cause-related marketing participation intention by examining big-five personality traits and moderating role of subjective happiness
Patel, Ritesh
;
Bhatt, Viral
;
Thomas, Sujo
;
Trivedi, Twinkle
- In:
International review on public and non-profit marketing
21
(
2024
)
1
,
pp. 199-228
Persistent link: https://www.econbiz.de/10014501199
Saved in:
3
Is cause-related marketing all the same for different cultures?
Mora, Elísabet
;
Küster, Inés
;
Vila, Natalia
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10014515023
Saved in:
4
Keeping promises in cause-related marketing campaigns : development and validation of promised impact evidence scale
Shanbhag, Parthesh R.
;
Pai, Yogesh P.
;
Pattusamy, Murugan
; …
- In:
Journal of consumer marketing
41
(
2024
)
2
,
pp. 239-257
Persistent link: https://www.econbiz.de/10014519729
Saved in:
5
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
6
Determinants of participation and outcomes in a cause marketing event : a laddering approach
Yeoh, Poh-lin
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
5
,
pp. 439-467
Persistent link: https://www.econbiz.de/10014444825
Saved in:
7
Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
8
Analysing the effect of cause-related advertisement on attitude towards brand
Poonia, Rajesh
;
Pandey, Mithilesh
- In:
World review of entrepreneurship, management and …
19
(
2023
)
3/4/5
,
pp. 230-243
Persistent link: https://www.econbiz.de/10014308374
Saved in:
9
Cause-related marketing online trust and purchase intention : investigating the role of CSR, cause involvement, perceived value and the moderating role of donation magnitude
Shah, Suraj
;
Vasavada, Maurvi
;
Sharma, Mahendra
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 139-155
Persistent link: https://www.econbiz.de/10014310002
Saved in:
10
The moderating role of donation-related predispositions on the effectiveness of price and product quality on cause-related marketing participation
Akolaa, Andrews Adugudaa
;
Kosiba, John Paul Basewe
; …
- In:
International journal of emerging markets
18
(
2023
)
7
,
pp. 1632-1649
Persistent link: https://www.econbiz.de/10014333914
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->