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~accessRights:"restricted"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Internet"
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Search: subject_exact:"Banner advertising"
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Brand image
Consumer behaviour
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Internet marketing
5,356
Online-Marketing
5,356
Social Web
2,949
Social web
2,949
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2,443
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1,055
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1,055
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1,008
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1,008
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932
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932
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923
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923
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844
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835
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835
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834
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830
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810
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651
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552
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478
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423
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323
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284
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Dwivedi, Yogesh Kumar
14
Rita, Paulo
11
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9
Ko, Eunju
9
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8
Law, Chun Hung Roberts
8
Wu, Luorong
8
Bigné Alcañiz, J. Enrique
7
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7
Okumus, Fevzi
7
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7
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7
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7
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6
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6
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6
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6
Liébana-Cabanillas, Francisco
6
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6
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Phua, Joe
6
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Vashisht, Devika
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Wagner, Udo
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Abbasi, Amir Zaib
5
Arora, Taanika
5
Belanche, Daniel
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Bijmolt, Tammo H. A.
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Datta, Biplab
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5
Hudders, Liselot
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Islam, Tahir
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Kian Yeik Koay
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2
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
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International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
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Springer International Publishing
1
Taylor and Francis.
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Technische Universität Braunschweig
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <10., 2015, Fulda>
1
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Journal of business research : JBR
182
Journal of retailing and consumer services
132
International journal of internet marketing and advertising : IJIMA
76
International journal of advertising : the review of marketing communications
64
Journal of marketing communications
61
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
60
Journal of promotion management : innovations in planning and applied research
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
46
Journal of internet commerce
45
International journal of hospitality management
42
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
41
The journal of product & brand management
41
Tourism management : research, policies, practice
32
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Electronic commerce research
28
Information systems research : ISR
28
Technological forecasting & social change : an international journal
28
Management science : journal of the Institute for Operations Research and the Management Sciences
26
The journal of brand management : an international journal
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
Marketing intelligence & planning
24
Asia Pacific journal of marketing and logistics
23
Journal of management information systems : JMIS
23
International journal of electronic marketing and retailing : IJEMR
22
Journal of marketing
22
Journal of hospitality marketing & management
21
International journal of contemporary hospitality management
20
Journal of marketing management : JMM ; journal of the Academy of Marketing
20
International journal of consumer studies
19
International journal of technology marketing : IJTMkt
19
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
19
Journal of promotion management : JPM
19
SpringerLink / Bücher
19
Young consumers : insight and ideas for responsible marketers
19
International journal of advertising : the quarterly review of marketing communications
18
Journal of advertising research
18
Journal of international consumer marketing
17
Journal of marketing research
17
Journal of strategic marketing
17
Journal of consumer marketing
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ECONIS (ZBW)
2,767
RePEc
1
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1
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2,768
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1
Does algorithmic filtering lead to filter bubbles in online tourist information searches?
Gong, Yaqi
;
Schroeder, Ashley
;
Pan, Bing
;
Sundar, S. Shyam
- In:
Information technology & tourism
26
(
2024
)
1
,
pp. 183-217
Persistent link: https://www.econbiz.de/10014452362
Saved in:
2
The power of social media fitness influencers on supplements : how they affect buyer's purchase decision?
Kumar, Nilesh
;
Nawaz, Zubair
;
Samerguy, Pavitra
- In:
International journal of pharmaceutical and healthcare …
18
(
2024
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10014478300
Saved in:
3
Social media content strategy in hospitality : the impact of experiential posts and response congruence on engagement, hotel image, and booking intention
Veloso, Mónica
;
Ieva, Marco
;
Gómez-Suárez, Mónica
- In:
Journal of hospitality marketing & management
33
(
2024
)
1
,
pp. 57-77
Persistent link: https://www.econbiz.de/10014438602
Saved in:
4
Identifying multidimensional effects of online reviews on consumers' automobile purchase behaviours in China : linking observational learning with economic outcomes
Zhao, Kai
;
Zhao, Jinkai
;
Yuan, Xiaoling
;
Jiang, Yonghong
; …
- In:
Applied economics
56
(
2024
)
5
,
pp. 537-557
Persistent link: https://www.econbiz.de/10014440093
Saved in:
5
How the competitors' online reviews affect product performance in the dynamic competitive market : an empirical analysis of the movie industry
Xu, Yingwei
;
Wu, Haibo
;
Li, Rui
- In:
Applied economics letters
31
(
2024
)
1
,
pp. 75-80
Persistent link: https://www.econbiz.de/10014442036
Saved in:
6
Catching eyes of social media wanderers : how pictorial and textual cues in visitor-generated content shape users' cognitive-affective psychology
Fu, Xiao
;
Liu, Xinyi
;
Li, Zhiyong
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014457535
Saved in:
7
Exploring social media affordances in tourist destination image formation : a study on China's rural tourism destination
Liu, Juan
;
Wang, Chaohui
;
Zhang, Tingting
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014457717
Saved in:
8
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
9
Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Yin, Xicheng
;
Li, Jing
;
Si, Hongyun
;
Wu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
Saved in:
10
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
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