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~subject:"Customer satisfaction"
~subject:"Internet marketing"
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Customer satisfaction
Internet marketing
Markenartikel
2,728
Brand
2,718
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2,367
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2,367
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1,991
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Johnson, Lester W.
5
Khan, Imran
5
Augusto, Mário Gomes
4
Fatma, Mobin
4
Guzman, Francisco
4
Han, Heesup
4
Ko, Eunju
4
Leckie, Civilai
4
Rita, Paulo
4
Torres, Pedro M.
4
Azar, Salim L.
3
Bernritter, Stefan F.
3
Kennedy, Rachel
3
Kim, Hye-yŏng
3
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3
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3
Machado, Joana César
3
Park, Jungkun
3
Vacas-de-Carvalho, Leonor
3
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2
Bapat, Dhananjay
2
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2
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2
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2
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2
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2
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2
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2
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2
Hwang, Jinsoo
2
Hühn, Arief Ernst
2
Igelbrink, Jörg
2
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2
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Journal of business research : JBR
37
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23
The journal of brand management : an international journal
21
Marketing intelligence & planning
9
International journal of internet marketing and advertising : IJIMA
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of marketing communications
8
Psychology & marketing
7
Asia Pacific journal of marketing and logistics
6
International journal of hospitality management
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Global business review
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International journal of contemporary hospitality management
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4
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of consumer marketing
4
Journal of fashion marketing and management
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Journal of marketing management : JMM ; journal of the Academy of Marketing
4
European journal of marketing
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of electronic marketing and retailing : IJEMR
3
International review on public and non-profit marketing
3
Journal of international consumer marketing
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Technological forecasting & social change : an international journal
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Australasian marketing journal
2
Business Analytics
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Business horizons
2
Corporate communications : an international journal
2
Corporate governance : international journal of business in society
2
EuroMed journal of business
2
Global business & economics review
2
Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
393
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1
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
2
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
3
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
4
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
5
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
6
Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions
Santos, Susana
;
Gonc̦alves, Helena Martins
;
Mendes, Rita
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
Saved in:
7
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
8
Examining the effects of Facebook's personalized advertisements on brand love
Tran, Trang
;
Blanchflower, Tiffany M.
;
Lin, Chien-Wei
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
1
,
pp. 61-80
Persistent link: https://www.econbiz.de/10014447780
Saved in:
9
Augmented reality is the new digital banking : AR brand experience impact on brand loyalty
Butt, Asad Hassan
;
Ahmad, Hassan
;
Muzaffar, Asif
- In:
International journal of bank marketing
42
(
2024
)
2
,
pp. 156-182
Persistent link: https://www.econbiz.de/10014521053
Saved in:
10
When connection turns to anger : how consumer-brand relationship and crisis type moderate language on social media
Mosley, Buffy
;
Schweidel, David A.
;
Zhang, Kunpeng
- In:
Journal of consumer research : JCR ; an …
50
(
2024
)
5
,
pp. 907-922
Persistent link: https://www.econbiz.de/10014526239
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