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~subject:"Internet marketing"
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Internet marketing
Konsumentenverhalten
27,431
Consumer behaviour
27,430
Customer satisfaction
5,366
Kundenzufriedenheit
5,365
Beziehungsmarketing
5,131
Relationship marketing
5,131
Markenführung
3,980
Brand management
3,979
Dienstleistungsqualität
3,529
Service quality
3,529
Markenimage
3,463
Brand image
3,459
Social Web
2,722
Social web
2,722
Online retailing
2,608
Online-Handel
2,608
Online-Marketing
2,531
Brand
2,044
Markenartikel
2,007
Einzelhandel
1,897
Retail trade
1,891
Theory
1,834
Theorie
1,830
Emotion
1,792
Werbewirkung
1,679
Advertising effects
1,677
Viral marketing
1,641
Virales Marketing
1,641
Electronic Commerce
1,613
E-commerce
1,589
Advertising
1,396
Experiment
1,374
Werbung
1,374
Confidence
1,266
Vertrauen
1,263
Holiday behaviour
1,055
Preismanagement
1,055
Urlaubsverhalten
1,055
Pricing strategy
1,054
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723
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2,444
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74
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2,356
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2,356
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89
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89
Conference paper
23
Konferenzbeitrag
23
Arbeitspapier
14
Working Paper
14
Graue Literatur
12
Konferenzschrift
12
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12
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10
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9
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4
Sammelwerk
4
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2
Government document
2
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2
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1
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1
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1
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2,500
German
18
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Dwivedi, Yogesh Kumar
13
Ko, Eunju
10
Filieri, Raffaele
9
Rita, Paulo
9
Akram, Umair
8
Law, Chun Hung Roberts
8
Wu, Luorong
8
Pauwels, Koen
7
Rahman, Zillur
7
Sreejesh, S.
7
Hollebeek, Linda D.
6
Kannan, P. K.
6
Liang, Sai
6
Liébana-Cabanillas, Francisco
6
Okumus, Fevzi
6
Phua, Joe
6
Quach, Sara
6
Vashisht, Devika
6
Abbasi, Amir Zaib
5
Arora, Taanika
5
Bigné Alcañiz, J. Enrique
5
Bijmolt, Tammo H. A.
5
Chen, Huan
5
Choi, Jeonghye
5
Grewal, Dhruv
5
Harrigan, Paul
5
Hazari, Sunil
5
Islam, Tahir
5
Khan, Imran
5
Kian Yeik Koay
5
Kim, Hye-yŏng
5
Kumar, Vikas
5
Li, Hengyun
5
Liu, Qing
5
Loureiro, Sandra Maria Correia
5
Martinez, Luis F.
5
Mattila, Anna S.
5
Michaelidou, Nina
5
Mpinganjira, Mercy
5
Ozuem, Wilson
5
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Deutscher Dialogmarketing Verband
4
Springer Fachmedien Wiesbaden
3
National Bureau of Economic Research
2
OECD
2
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Edward Elgar Publishing
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
IGI Global
1
Information Resources Management Association
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Springer International Publishing
1
Taylor and Francis.
1
Technische Universität Braunschweig
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <10., 2015, Fulda>
1
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Published in...
All
Journal of business research : JBR
168
Journal of retailing and consumer services
132
International journal of internet marketing and advertising : IJIMA
75
International journal of advertising : the review of marketing communications
64
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Journal of marketing communications
59
Journal of promotion management : innovations in planning and applied research
51
International journal of hospitality management
45
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
43
Journal of internet commerce
43
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
41
The journal of product & brand management
38
Electronic commerce research
27
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
26
Tourism management : research, policies, practice
26
Technological forecasting & social change : an international journal
25
Asia Pacific journal of marketing and logistics
23
International journal of contemporary hospitality management
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Journal of hospitality marketing & management
23
The journal of brand management : an international journal
23
Information systems research : ISR
22
International journal of electronic marketing and retailing : IJEMR
22
Marketing intelligence & planning
22
Journal of marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
International journal of consumer studies
19
Journal of marketing management : JMM ; journal of the Academy of Marketing
19
Young consumers : insight and ideas for responsible marketers
19
International journal of advertising : the quarterly review of marketing communications
18
International journal of technology marketing : IJTMkt
18
Journal of promotion management : JPM
18
Journal of international consumer marketing
17
Journal of management information systems : JMIS
17
Journal of advertising research
16
Journal of consumer marketing
16
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
Journal of marketing management : MM
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
Journal of marketing research
15
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Source
All
ECONIS (ZBW)
2,518
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1
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2,518
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1
Let's laugh about it! : using humor to address complainers’ online incivility
Béal, Mathieu
;
Grégoire, Yany
;
Carrillat, François A.
- In:
Journal of interactive marketing
58
(
2023
)
1
,
pp. 34-51
Persistent link: https://www.econbiz.de/10014228864
Saved in:
2
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
3
Offline-to-online and online-to-offline (a reciprocal O2O model) : re-patronage in an omni-channel
Liao, Shu-Hsien
;
Hu, Da-Chian
;
Liu, Hui-Ling
- In:
International journal of retail and distribution management
52
(
2024
)
3
,
pp. 341-354
Persistent link: https://www.econbiz.de/10014513281
Saved in:
4
Investigating online shopping intention and customer participation with risk understanding and evidence available on the site : a study of digikala store
Noei, Atousa
;
Akbari, Mohammad
- In:
Journal of contemporary marketing science
7
(
2024
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014528458
Saved in:
5
What consumer complaints should hoteliers prioritize? : analysis of online reviews under different market segments
Wu, Jie
;
Zhao, Narisa
- In:
Journal of hospitality marketing & management
32
(
2023
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013545795
Saved in:
6
Dissatisfaction toward O2O websites : expectation disconfirmation and justice perspective
Che, Tong
;
Ji, Meng
;
Zheng, Xiabing
;
Feng, Bo
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 190-208
Persistent link: https://www.econbiz.de/10012798117
Saved in:
7
Effects of online commercial friendships on customer revenge following a service failure
Fu, Xiaorong
;
Pang, Jing
;
Gursoy, Dogan
- In:
Journal of business research : JBR
153
(
2022
),
pp. 102-114
Persistent link: https://www.econbiz.de/10013533975
Saved in:
8
Determining criteria for evaluating the quality of Vietnamese hotel through guest's online reviews
Ha Nguyen Thi Thu
;
Vinh Ho Ngoc
;
Tuan Tran Minh
;
Binh …
- In:
International journal of business information systems : …
44
(
2023
)
2
,
pp. 249-267
Persistent link: https://www.econbiz.de/10014437130
Saved in:
9
Impact of e-trustmark reputation on customer loyalty and online purchase intentions: empirical evidence from an emerging country
Quan Hong Nguyen
;
Tho Thi Anh Nguyen
;
Linh Thuy Nguyen
; …
- In:
International journal of electronic business : IJEB
18
(
2023
)
4
,
pp. 466-492
Persistent link: https://www.econbiz.de/10014439824
Saved in:
10
COVID-19-based threat vs coping appraisal : effect of psychological risk on customer engagement and behavioral intentions
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of hospitality and tourism insights
6
(
2023
)
5
,
pp. 2093-2114
Persistent link: https://www.econbiz.de/10014445929
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