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~subject:"Internet marketing"
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Search: subject_exact:"TAM (Technology acceptance model)"
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Internet marketing
Innovation adoption
1,807
Innovationsakzeptanz
1,807
Consumer behaviour
872
Konsumentenverhalten
872
Innovation diffusion
506
Innovationsdiffusion
506
Mobile Business
225
Mobile business
225
Mobile communications
219
Mobilkommunikation
219
Electronic Banking
208
Electronic banking
208
Online retailing
187
Online-Handel
187
Mobile Anwendung
185
Mobile application
185
Electronic Commerce
159
E-commerce
158
TAM
156
Innovation
149
Technischer Fortschritt
141
Technological change
140
Social Web
135
Social web
135
technology acceptance model
135
Informationstechnik
134
Information technology
133
Dienstleistungsqualität
122
Service quality
122
India
120
Indien
119
Customer satisfaction
117
Kundenzufriedenheit
117
Confidence
108
Electronic money
108
Elektronisches Geld
108
Online-Marketing
108
Technology acceptance model
108
Vertrauen
108
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34
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Article
108
Book / Working Paper
1
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Article in journal
105
Aufsatz in Zeitschrift
105
Aufsatz im Buch
3
Book section
3
Conference paper
1
Hochschulschrift
1
Konferenzbeitrag
1
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English
109
Author
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Akram, Umair
3
Arnita, Devi
2
Langer, Paul F.
2
Nasution, Reza Ashari
2
Wirtz, Bernd W.
2
Aakash, Aakash
1
Agag, Gomaa M.
1
Aggarwal, Anu Gupta
1
Aghniadi
1
Ahmed, Fayaz
1
Ahuja, Vandana
1
Akbari, Mohammad
1
Akram, Zubair
1
Akroush, Mamoun N.
1
Al-Debei, Mutaz M.
1
Al-Mamun, Abdullah
1
Alamanos, Eleftherios
1
Alavi, Shirin
1
Alcántara-Pilar, Juan Miguel
1
Alenizi, Abdulrahman Saqer
1
Alizadeh, Ali
1
Alpar, Paul
1
Alsukaini, Ali Khalaf Mohammed
1
Anisi, David
1
Ansari, Aisha Rehman
1
Aoun, Chadi
1
Argila-Irurita, Ana
1
Arroyo-Cañada, Francisco-Javier
1
Arslan, Melisa Karakaya
1
Au, Norman
1
Awan, Tahir Mumtaz
1
Ayeh, Julian K.
1
Azzahra, Dwine Fatimah
1
Balaji, M. S.
1
Bapna, Ravi
1
Barajas-Portas, Karla
1
Barrio-García, Salvador del
1
Bedi, Sarbjit Singh
1
Bilal, Muhammad
1
Bill, Fabian
1
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Kassel University Press GmbH
1
Universität Kassel
1
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International journal of advertising : the review of marketing communications
4
Journal of internet commerce
4
Journal of retailing and consumer services
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
International journal of hospitality management
3
International journal of internet marketing and advertising : IJIMA
3
Asia Pacific journal of marketing and logistics
2
Global business review
2
Information systems management
2
International journal of technology marketing : IJTMkt
2
Journal of business research : JBR
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Management information systems : mis quarterly
2
Marketing intelligence & planning
2
African journal of business and economic research : AJBER
1
Arts and the market : AAM
1
Asia-Pacific journal of business administration
1
Business process management journal
1
Decision : official journal of Indian Institute of Management Calcutta
1
Eastern European economics : EEE
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Emerging markets finance & trade : a journal of the Society for the Study of Emerging Markets
1
Global business & economics review
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information technology and management
1
International journal of applied management science : IJAMS
1
International journal of business and globalisation : IJBG
1
International journal of business and systems research : IJBSR
1
International journal of business communication : IJBC : a publication of the Association for Business Communication
1
International journal of business process integration and management : IJBPIM
1
International journal of contemporary hospitality management
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic finance : IJEF
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of enterprise information systems : an official publication of the Information Resources Management Association
1
International journal of entrepreneurship and small business : IJESB
1
International journal of information systems and change management : IJISCM
1
International journal of innovation management
1
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ECONIS (ZBW)
109
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1
Factors affecting social media usage by market mavens for fashion-related information provision
Lee, Angie
;
Fiore, Ann Marie
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 254-272
Persistent link: https://www.econbiz.de/10014495521
Saved in:
2
Investigating online shopping intention and customer participation with risk understanding and evidence available on the site : a study of digikala store
Noei, Atousa
;
Akbari, Mohammad
- In:
Journal of contemporary marketing science
7
(
2024
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014528458
Saved in:
3
Social media marketing adoption by unorganised businesses in India : a technology adoption model-based approach
Sharma, Sarika
;
Singh, Archana
;
Rautela, Sonica
- In:
International journal of entrepreneurship and small …
49
(
2023
)
3
,
pp. 374-394
Persistent link: https://www.econbiz.de/10014335120
Saved in:
4
Exploring the antecedents of internalization, identification, and compliance social influence for mobile banking adoption
Alenizi, Abdulrahman Saqer
- In:
Journal of Islamic marketing
14
(
2023
)
10
,
pp. 2644-2667
Persistent link: https://www.econbiz.de/10014428696
Saved in:
5
The antecedents and consequences of the customer's attitude toward social media adoption : a meta-analytic approach
Liao, Ying Kai
;
Tuan Cong Dao
;
That Thi Pham
- In:
International journal of services and standards : IJSS
13
(
2023
)
3/4
,
pp. 160-194
Persistent link: https://www.econbiz.de/10014430198
Saved in:
6
Understanding the sequential interdependence of mobile app adoption within and across categories
Sun, Xiaochi
;
Cui, Xuebin
;
Sun, Yacheng
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 659-678
Persistent link: https://www.econbiz.de/10014383233
Saved in:
7
Utilitarian and hedonic motivation in e-commerce online purchasing intentions
Fülöp, Melinda Timea
;
Topor, Dan Ioan
;
Căpuşneanu, …
- In:
Eastern European economics : EEE
61
(
2023
)
5
,
pp. 591-613
Persistent link: https://www.econbiz.de/10014339251
Saved in:
8
Website quality and users' intention to use digital libraries : examining users' attitudes, online co-creation experiences, and eWOM
Pourjahanshahi, Fatemeh
;
Mollahosseini, Ali
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014342236
Saved in:
9
Understanding customer attitude toward advergames : an extended TAM approach
Jami Pour, Mona
;
Kazemi, Zohre
;
Moeini, Hossein
- In:
Arts and the market : AAM
13
(
2023
)
2
,
pp. 94-116
Persistent link: https://www.econbiz.de/10014343042
Saved in:
10
Positive or negative spillover? : the influence of online channel satisfaction on offline channel adoption
Teng, Hongxin
;
Xia, Qinying
;
Shou, Jiayi
;
Zhao, Jing
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013468724
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