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~subject:"Kundenintegration"
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Search: subject:"Relationship marketing"
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Kundenintegration
Relationship marketing
8,269
Beziehungsmarketing
8,247
Consumer behaviour
4,340
Konsumentenverhalten
4,339
Customer satisfaction
2,391
Kundenzufriedenheit
2,391
Dienstleistungsqualität
1,798
Service quality
1,798
Brand management
1,392
Markenführung
1,392
Social Web
1,063
Social web
1,063
Brand image
1,053
Markenimage
1,053
Lieferantenmanagement
853
Supplier relationship management
853
Online-Marketing
841
Internet marketing
837
Customer integration
814
Brand
694
Markenartikel
682
Einzelhandel
650
Retail trade
649
Online retailing
613
Online-Handel
613
Confidence
608
Vertrauen
606
Electronic Commerce
570
Marketingmanagement
563
E-commerce
562
Marketing management
562
Kundenwert
521
Customer value
510
Emotion
449
Customer service
444
Kundenservice
441
Value creation
401
Betriebliche Wertschöpfung
399
Viral marketing
375
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136
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773
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39
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738
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738
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37
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37
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10
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8
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3
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3
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1
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793
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19
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Hollebeek, Linda D.
18
Kumar, V.
8
Hajli, Nick
7
Rather, Raouf Ahmad
7
Brodie, Roderick J.
6
Busser, James A.
6
Harrigan, Paul
6
Islam, Jamid Ul
6
Johnson, Lester W.
6
Rahman, Zillur
6
Shulga, Lenna V.
6
Conduit, Jodie
5
Gligor, David
5
Itani, Omar S.
5
Khan, Imran
5
Leckie, Civilai
5
Loureiro, Sandra Maria Correia
5
Malthouse, Edward C.
5
Morgan, Todd
5
Plewa, Carolin
5
Prentice, Catherine
5
Ahn, Jiseon
4
Behnam, Mohsen
4
Carlson, Jamie
4
Han, Heesup
4
Harmeling, Colleen M.
4
Kamboj, Shampy
4
Le Nguyen Hau
4
Plangger, Kirk
4
Rahman, Mohammad M.
4
Shamim, Amjad
4
Soutar, Geoffrey N.
4
Thaichon, Park
4
Woratschek, Herbert
4
Anning-Dorson, Thomas
3
Anokhin, Sergey Alexander
3
Back, Ki-Joon
3
Bowden, Jana
3
Bozkurt, Siddik
3
Bruhn, Manfred
3
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Springer Fachmedien Wiesbaden
3
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Journal of business research : JBR
75
Journal of retailing and consumer services
54
Industrial marketing management : the international journal for industrial and high-tech firms
31
The journal of services marketing
23
International journal of hospitality management
20
SpringerLink / Bücher
18
The service industries journal
15
Journal of strategic marketing
13
The journal of business & industrial marketing
13
Journal of service management
12
Service business
12
The journal of product & brand management
12
Handbook of research on customer engagement
11
Journal of service research
11
Journal of the Academy of Marketing Science
10
International journal of contemporary hospitality management
9
Marketing intelligence & planning
9
Tourism management : research, policies, practice
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Journal of marketing management : MM
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
Journal of hospitality marketing & management
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of service theory and practice : JSTP
7
Marketing theory
7
European journal of marketing
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of promotion management : innovations in planning and applied research
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Journal of service theory and practice
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
The journal of brand management : an international journal
6
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
5
Journal of internet commerce
5
Journal of marketing
5
Services marketing quarterly
5
Technological forecasting & social change : an international journal
5
The journal of consumer marketing
5
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ECONIS (ZBW)
812
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1
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10
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812
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date (oldest first)
1
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
2
Identifying the determinants and consequences of post-recovery satisfaction in B2B customers : a multidimensional justice theory perspective
Ahmad, Bilal
;
Yuan, Jingbo
;
Akhtar, Nadeem
;
Ashfaq, Muhammad
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 423-437
Persistent link: https://www.econbiz.de/10014473086
Saved in:
3
Modelling the factors impacting customer engagement for branded content in healthcare
Chauhan, Trishala
;
Sindhu, Shilpa
;
Mor, Rahul S.
- In:
International journal of pharmaceutical and healthcare …
18
(
2024
)
1
,
pp. 102-121
Persistent link: https://www.econbiz.de/10014479721
Saved in:
4
Customer-to-customer interactions in the sport fan context : typology, framework (C2CIF) and directions for future research
Uhrich, Sebastian
;
Grohs, Reinhard
;
Koenigstorfer, Joerg
- In:
Journal of service management
35
(
2024
)
1
,
pp. 53-70
Persistent link: https://www.econbiz.de/10014456578
Saved in:
5
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
6
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
7
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
8
Boosting customers' impulsive buying tendency in live-streaming commerce : the role of customer engagement and deal proneness
Luo, Xi
;
Hwa, Jacky Cheah Jun
;
Hollebeek, Linda D.
;
Lim …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014462186
Saved in:
9
Transforming destination-based customer engagement to revisit intention through co-creation : findings from SEM and fsQCA
Satar, Mir Shahid
;
Rather, Raouf Ahmad
;
Cheema, Sadia
; …
- In:
Tourism review
79
(
2024
)
3
,
pp. 601-621
Persistent link: https://www.econbiz.de/10014512294
Saved in:
10
Understanding the formation process of negative customer engagement behaviours : a quantitative and qualitative interpretation
Zang, Luning
;
Liu, Yuying
;
Sun, Xiaojing
;
Wen, Decheng
- In:
Total quality management & business excellence
35
(
2024
)
1/2
,
pp. 170-201
Persistent link: https://www.econbiz.de/10014513347
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