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~subject:"Markenimage"
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Search: subject_exact:"Technical information"
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ECONIS (ZBW)
14
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1
Using affixed labels in persuasion : perceived product newness as a mediator
Ku, Hsuan-Hsuan
;
Hsu, Yun-Hsuan
- In:
European journal of marketing
57
(
2023
)
8
,
pp. 2142-2172
Persistent link: https://www.econbiz.de/10014342208
Saved in:
2
Listing product benefits on an extra affixed label : effects on claim credibility and product evaluation
Ku, Hsuan-Hsuan
;
Chen, Pei-Ting
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 454-471
Persistent link: https://www.econbiz.de/10014229061
Saved in:
3
Nutri-Score Vs. Nutrition Claim : the effects of incongruent front-of-pack nutritional information on consumer perceptions of product healthiness, brand attitude, and purchase inte...
Janssen, Loes
;
Bogaert, Eline A. M.
- In:
Journal of food products marketing : innovations in …
29
(
2023
)
2/3
,
pp. 69-81
Persistent link: https://www.econbiz.de/10014289609
Saved in:
4
The effect of pictures in online consumer reviews on product evaluation : a study based on positive reviews of attractiveness-relevant products
Wu, Ruijuan
;
Hu, Yixiao
;
Li, Peiyu
- In:
Journal of contemporary marketing science
5
(
2022
)
2
,
pp. 158-175
Persistent link: https://www.econbiz.de/10013440259
Saved in:
5
New insights into "technologies of touch" : information processing in product evaluation and purchase intention
Racat, Margot
;
Capelli, Sonia
;
Lichy, Jessica
- In:
Technological forecasting & social change : an …
170
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012805366
Saved in:
6
Examining the impact of review tag function on product evaluation and information perception of popular products
Bao, Zhuolan
;
Li, Wenwen
;
Yin, Pengzhen
;
Chau, Michael
- In:
Information systems and e-business management : ISeB
19
(
2021
)
2
,
pp. 517-539
Persistent link: https://www.econbiz.de/10012616929
Saved in:
7
Foreign product preference among Indian consumers : the role of product reviews, word of mouth and quality of shared information
Lohan, Amanish
;
Ganguly, Anirban
;
Kumar, Chitresh
; …
- In:
Journal of information & knowledge management : JIKM
20
(
2021
)
4
,
pp. 2150048-1-2150048-22
Persistent link: https://www.econbiz.de/10012669575
Saved in:
8
Intra-national cultural differences in thinking styles and the importance of technological product attributes for brand perceptions
Hewett, Kelly
;
Allman, Helena F.
- In:
Handbook on cross-cultural marketing
,
(pp. 115-132)
.
2020
Persistent link: https://www.econbiz.de/10013459484
Saved in:
9
Understanding the effects of retailer- and manufacturer-provided sustainability labels on product evaluations and purchase-related outcomes
Cho, Yoon-Na
;
Berry, Christopher
- In:
Journal of business research : JBR
100
(
2019
),
pp. 73-85
Persistent link: https://www.econbiz.de/10012023780
Saved in:
10
How well will this brand work? : the ironic impact of advertising disclosure of body-image retouching on brand attitudes
Semaan, Rania W.
;
Kocher, Bruno
;
Gould, Stephen J.
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 766-777
Persistent link: https://www.econbiz.de/10011970119
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