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~subject:"Markentransfer"
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Markentransfer
Markenführung
6,585
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6,582
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4,730
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4,730
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4,668
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4,635
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2,771
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2,728
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1,553
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1,197
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1,197
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1,039
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1,022
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712
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709
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619
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619
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583
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579
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483
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474
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456
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444
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434
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383
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374
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372
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348
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Boisvert, Jean
4
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3
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3
Yadav, Rajan
3
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2
Alvarez, Cecilia M. O.
2
Ashill, Nicholas J.
2
Butcher, Luke
2
Castillo, Ernesto del
2
Dietert, Anna-Christina
2
Dimitriu, Radu
2
Eisingerich, Andreas B
2
Hewett, Kelly
2
Kist, Edgar Leander
2
Kumar, Piyush
2
Maheswaran, Durairaj
2
Mathur, Pragya
2
Miniard, Paul W.
2
Osorio, María Lucila
2
Pontes, Nicolas
2
Ramanathan, Jayasankar
2
Velayudhan, Sanal Kumar
2
Warlop, Luk
2
Addicott, Branden J.
1
Agrawal, Nidhi
1
Ahn, Jiseon
1
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1
Alavi, Ali
1
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1
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1
Ashill, Nicholas Jeremy
1
Ayadi, Kafia
1
Back, Seung Yub
1
Baek, Sang Ki
1
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1
Bao, Yongchuan
1
Barnes, Stuart J.
1
Barreda-Tarrazona, Raquel
1
Barrio-García, Salvador del
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Journal of business research : JBR
10
The journal of brand management : an international journal
8
SpringerLink / Bücher
7
The journal of product & brand management
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of retailing and consumer services
5
AMS review : official publication of the Academy of Marketing Science
3
Innovatives Markenmanagement
3
Journal of marketing
3
Journal of the Academy of Marketing Science
3
Psychology & marketing
3
Research
3
Australasian marketing journal
2
European journal of marketing : EJM
2
Fashion branding and communication : core strategies of European luxury brands
2
Gabler Edition Wissenschaft / Marken- und Produktmanagement
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of sport management and marketing : IJSMM
2
International journal of sports marketing & sponsorship
2
International marketing review
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of international marketing
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of retailing
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Asia-Pacific journal of management research and innovation
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business horizons
1
Economic and business management 2022 : proceedings of the 7th International Conference on Economic and Business Management (FEBM 2022), online conference, 24-25 october 2022
1
European Sport management quarterly : ESMQ
1
Gabler Edition Wissenschaft / Werbe- und Markenforschung
1
Global business review
1
Global marketing strategies for the promotion of luxury goods
1
International journal of Indian culture and business management
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of consumer studies
1
International journal of economic perspectives : IJEP
1
International journal of event and festival management
1
International journal of information technology and management : IJITM
1
International journal of technology marketing : IJTMkt
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ECONIS (ZBW)
136
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136
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1
Brand extension failure and parent brand penalty : the role of implicit theories
Jain, Shailendra Pratap
;
Mathur, Pragya
;
Isaac, Mathew S.
; …
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 49-65
Persistent link: https://www.econbiz.de/10014470743
Saved in:
2
Exchange versus communal : how brand relationship types affect brand extension evaluation
Jiang, Hui
;
Wang, Kaichao
;
Bian, Jiahui
;
Chen, Yuangao
; …
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
1
,
pp. 47-75
Persistent link: https://www.econbiz.de/10014514527
Saved in:
3
How best to advertise low-fit brand extensions : a construal level theory perspective
Saeed, Muhammad Rashid
;
Lee, Richard
;
Lockshin, Lawrence S.
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10014471245
Saved in:
4
The role of parent brand creating loyalty and acceptance toward premium extended wine brand : a cross-national study
Le, Hoang T. P. M.
;
Ren, Tianbao
;
Park, Jungkun
- In:
International journal of wine business research
35
(
2023
)
4
,
pp. 538-560
Persistent link: https://www.econbiz.de/10014432818
Saved in:
5
"You got a new name!" : how does renaming a music festival with a brand affect the festivalgoer's purchase intention
Brandão, Amélia Maria Pinto da Cunha
;
Gadekar, Mahesh
- In:
International journal of event and festival management
14
(
2023
)
3
,
pp. 261-276
Persistent link: https://www.econbiz.de/10014320102
Saved in:
6
Parent brand susceptibility to negative feedback effects from brand extensions : a meta-analysis of experimental consumer findings
Milberg, Sandra J.
;
Cuneo, Andres
;
Silva, Monica
; …
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
1
,
pp. 21-44
Persistent link: https://www.econbiz.de/10014289714
Saved in:
7
The context (in)dependence of low-fit brand extensions
Mathur, Pragya
;
Malika, Malika
;
Agrawal, Nidhi
; …
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 114-132
Persistent link: https://www.econbiz.de/10013474431
Saved in:
8
Model of service brand equity evaluation based on brand extension
Feng, Silei
- In:
Economic and business management 2022 : proceedings of …
,
(pp. 240-245)
.
2023
Persistent link: https://www.econbiz.de/10014516584
Saved in:
9
It is better with a shade of blue! : consumer evaluation of unisex extension of brands
Bhanja, Nivedita
;
Mehta, Ritu
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2239-2253
Persistent link: https://www.econbiz.de/10013412135
Saved in:
10
Impact of brand nostalgia on intention to purchase brand extensions : moderating role of brand attachment
Banerjee, Shubhomoy
;
Shaikh, Ateeque
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1005-1017
Persistent link: https://www.econbiz.de/10013429003
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