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~accessRights:"restricted"
~subject:"Online-Handel"
~subject:"Webanalyse"
~subject:"Website"
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Eurasian Business and Economics Perspectives : Proceedings of the 38th Eurasia Business and Economics Society Conference
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Management and marketing for improved competitiveness and performance in the healthcare sector
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1
Google Analytics best practices in Slovak and Czech online business
Reiter, Miroslav
;
Miklosik, Andrej
- In:
Eurasian Business and Economics Perspectives : …
,
(pp. 101-112)
.
2023
Persistent link: https://www.econbiz.de/10014436512
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2
The role of consumption in the identity formation of conservative women : a web analytics and netnographic exploration
Kar, Altan
;
Kamasak, Rifat
;
Yalcinkaya, Baris
- In:
Analytics Enabled Decision Making
,
(pp. 245-264)
.
2023
Persistent link: https://www.econbiz.de/10014302901
Saved in:
3
Hashtag activism by brand lovers : a netnographic study
Carvalho, Cássia Liandra
;
Barbosa, Belem
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014310879
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4
An insight of Facebook usage by Pakistan-based organisations : an application of netnography approach
Ahmed, Ashir
;
Li, Vivien
- In:
International journal of business information systems : …
41
(
2022
)
2
,
pp. 207-223
Persistent link: https://www.econbiz.de/10013460301
Saved in:
5
Web analytics applications, opportunities and challenges to online retail in India
Kumar, Vikas
;
Ayodeji, Ogunmola Gabriel
- In:
International journal of services and operations …
41
(
2022
)
4
,
pp. 463-485
Persistent link: https://www.econbiz.de/10013257550
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6
Fashion bloggers' discourse on brands under corporate crisis : a netnographic research in Portugal
Casais, Beatriz
;
Gomes, Lucilene Ribeiro
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 420-435
Persistent link: https://www.econbiz.de/10013384519
Saved in:
7
How social media contribute to autists' wellbeing : a netnographic analysis of virtual communities content
Feitosa, Wilian Ramalho
;
Silveira, Daniela
;
Andrade, …
- In:
Management and marketing for improved competitiveness …
,
(pp. 188-212)
.
2021
Persistent link: https://www.econbiz.de/10012631447
Saved in:
8
An analytical model for comparing the profitability of competing online marketing channels : search engine marketing versus e-commerce marketplace
Angeloni, Silvia
;
Rossi, Claudio
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
4
,
pp. 534-549
Persistent link: https://www.econbiz.de/10012607677
Saved in:
9
Demand for information, uncertainty, and the response of U.S. Treasury securities to news
Benamar, Hedi
;
Foucault, Thierry
;
Vega, Clara
- In:
The review of financial studies
34
(
2021
)
7
,
pp. 3403-3455
Persistent link: https://www.econbiz.de/10012546386
Saved in:
10
Negative customer experience in lifestyle hotels : a netnography perspective
Santos, Manoel Vitor
;
Brandão, Amélia Maria Pinto da Cunha
- In:
Building consumer-brand relationship in luxury brand …
,
(pp. 126-157)
.
2021
Persistent link: https://www.econbiz.de/10012517946
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