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~subject:"Virales Marketing"
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Virales Marketing
Website
791
Consumer behaviour
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Online-Marketing
328
Internet marketing
321
Electronic Commerce
285
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Online retailing
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Journal of travel and tourism marketing
5
Journal of internet commerce
3
Journal of retailing and consumer services
3
Tourism management : research, policies, practice
3
International journal of contemporary hospitality management
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of hospitality management
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of marketing communications
2
Technological forecasting & social change : an international journal
2
Decision : official journal of Indian Institute of Management Calcutta
1
Global business review
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of enterprise information systems : an official publication of the Information Resources Management Association
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International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
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International journal of public sector performance management : IJPSPM
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Journal of business analytics
1
Journal of consumer marketing
1
Journal of global marketing
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Journal of hospitality marketing & management
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Journal of international consumer marketing
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Journal of management information systems : JMIS
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Journal of organizational computing and electronic commerce
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Journal of strategy and management
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Journal of vacation marketing : an international journal
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Revista de contabilidad : RC-SAR
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Strategy and superior performance of micro and small businesses in volatile economies
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Structural equation modeling approaches to e-service adoption
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The international journal of management education
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The journal of product & brand management
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The service industries journal
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Tourism management perspectives : TMP
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1
How online travel reviews sources affect travelers' behavioral intentions? : analysis with source credibility theory
Roy, Gobinda
;
Datta, Biplab
;
Mukherjee, Srabanti
; …
- In:
Tourism planning & development
21
(
2024
)
3
,
pp. 299-329
Persistent link: https://www.econbiz.de/10014511676
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2
Revealing consumer review attitude through online review and website cues
Natarajan, Manoraj
;
Periaiya, Sridevi
- In:
Journal of consumer marketing
41
(
2024
)
3
,
pp. 261-280
Persistent link: https://www.econbiz.de/10014519735
Saved in:
3
The impact of e-service quality on word of mouth : a higher education context
Zeqiri, Jusuf
;
Dania, Todor Raluca
;
Adriana, …
- In:
The international journal of management education
21
(
2023
)
3
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014458709
Saved in:
4
Website quality and users' intention to use digital libraries : examining users' attitudes, online co-creation experiences, and eWOM
Pourjahanshahi, Fatemeh
;
Mollahosseini, Ali
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014342236
Saved in:
5
How positive do testimonials on a restaurant website need to be? : impact of positivity of testimonial reviews on customers' decision-making
Shin, Seunghun
;
Shin, Hyejo Hailey
;
Gim, Jaehee
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482320
Saved in:
6
Impact of website interface on customer experience and engagement intention in online hotel booking
Le, Tran-Thien-Y.
;
Chen, Ja-Shen
- In:
International journal of information systems in the …
14
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012799971
Saved in:
7
Company websites and mobile apps versus social media : which service experience creates more customer value for online travel agencies?
Chen, Ja-Shen
;
Kamalanon, Piyanoot
;
Janupiboon, Thanyamai P.
- In:
Service business
16
(
2022
)
4
,
pp. 1081-1110
Persistent link: https://www.econbiz.de/10013459534
Saved in:
8
Interactive websites of e-malls instigate intentions to generate e-WoM
Awan, Tahir Mumtaz
;
Latif, Tayyaba
;
Aslam, Faheem
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 319-333
Persistent link: https://www.econbiz.de/10014309741
Saved in:
9
An exploration of online marketplace quality dimension and relationship with purchase intention : the mediating roles of trust and e-WOM
Ranjan, Priyadarshi
;
Acharyulu, G. V. R. K.
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 490-512
Persistent link: https://www.econbiz.de/10014309992
Saved in:
10
E-commerce websites, consumer order fulfillment and after-sales service satisfaction : the customer is always right, even after the shopping cart check-out
Camilleri, Mark Anthony
- In:
Journal of strategy and management
15
(
2022
)
3
,
pp. 377-396
Persistent link: https://www.econbiz.de/10013332414
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