//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Bank marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Bank marketing
26
Bankmarketing
18
Bank
10
Beziehungsmarketing
10
Relationship marketing
10
Financial services
6
Finanzdienstleistung
6
Bankgeschäft
5
Banking services
5
Consumer behaviour
5
India
5
Indien
5
Konsumentenverhalten
5
bank marketing
5
Customer satisfaction
4
Dienstleistungsqualität
4
Electronic Banking
4
Electronic banking
4
Personal banking
4
Privatkundengeschäft
4
Service quality
4
Bibliometrics
3
China
3
Customer loyalty
3
Customer retention
3
Customer service
3
Internet marketing
3
Kundenservice
3
Kundenzufriedenheit
3
Online-Marketing
3
customer loyalty
3
Bibliometrie
2
Brand management
2
Consumer behavior
2
Deutschland
2
Dienstleistungsmarketing
2
Germany
2
Islamic finance
2
Islamisches Finanzsystem
2
Kundenbindung
2
more ...
less ...
Online availability
All
Undetermined
Free
24
Type of publication
All
Article
Book / Working Paper
22
Journal
1
Type of publication (narrower categories)
All
Article in journal
18
Aufsatz in Zeitschrift
18
Aufsatz im Buch
7
Book section
7
Conference paper
1
Konferenzbeitrag
1
Language
All
English
22
German
3
Undetermined
2
Author
All
Agarwal, Parul
1
Aldaihani, Faraj Mazyed Faraj
1
Ali, Liaqat
1
Ali, Noor Azman Bin
1
Almoula, Trupti Samir
1
Angraini, Yenni
1
Annamalai, Balamurugan
1
Arcand, Manon
1
Arora, Rakhi
1
Bajetta, Luisa
1
Brun, Isabelle
1
Camilleri, Silvio John
1
Chan, Kara
1
Chandrasekaran, Shabana
1
Chang, William Li
1
Chen, Jie
1
Dalziel, Nurdilek
1
Darli, Linie
1
Dimitropoulos, Panagiotis E.
1
Dolan, Rebecca
1
Elhajjar, Samer
1
Ellul, Denise
1
Hentzen, Janin Karoli
1
Hoffmann, Arvid O. I.
1
Hontoir, Janet
1
Hsieh, Min-Yu
1
Huber, Frank
1
Ielasi, Federica
1
Jasny, Ralf
1
Kaur Ghuman, Mandeep
1
Kaur, Simran Jit
1
Koronios, Konstantinos
1
Kountzakis, Christos E.
1
Koutouvalas, Dimitrios K.
1
Kumar, Satish
1
Kumar, Satyendra
1
Li, Hung-Hui
1
Lim, Weng Marc
1
Loveland, Karen A.
1
Mathur, Pallavi
1
more ...
less ...
Published in...
All
International journal of bank marketing
4
Die Bank
2
Journal of Islamic marketing
2
Strategic marketing management and tactics in the service industry
2
Analyzing the strategic role of social networking in firm growth and productivity
1
Business analytics and cyber security management in organizations
1
Developing digital marketing : relationship perspectives
1
Integrating new technologies in international business : opportunities and challenges
1
International Journal of Financial Services Management
1
International journal of business innovation and research : IJBIR
1
International journal of financial research
1
International journal of financial services management : IJFSM
1
Journal for global business advancement : JGBA
1
Manthan : journal of commerce and management
1
Mudra : journal of finance and accounting
1
Qualitative Research in Financial Markets
1
Services marketing quarterly
1
The North American journal of economics and finance : a journal of financial economics studies
1
The international journal of bank marketing : IJBM
1
Werbung für alle Sinne : multimodale Kommunikationsstrategien
1
Young consumers : insight and ideas for responsible marketers
1
more ...
less ...
Source
All
ECONIS (ZBW)
25
RePEc
2
Showing
1
-
10
of
27
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Consumer behavior in Islamic banking : a systematic literature review and agenda for future research
Shabbirhusain RV
;
Annamalai, Balamurugan
; …
- In:
Journal of Islamic marketing
15
(
2024
)
5
,
pp. 1326-1349
Persistent link: https://www.econbiz.de/10014520900
Saved in:
2
Digital marketing and geopolitical uncertainty in banking portfolio management : evidence for China commercial banks
Ntasis, Lazaros
;
Kountzakis, Christos E.
;
Koronios, …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 65-73)
.
2021
Persistent link: https://www.econbiz.de/10012585702
Saved in:
3
Redefining banks in the digital era : a typology of banks and their research, managerial and policy implications
Mogaji, Emmanuel
- In:
International journal of bank marketing
41
(
2023
)
7
,
pp. 1899-1918
Persistent link: https://www.econbiz.de/10014470749
Saved in:
4
The mediating role of technology innovation in the relationship between customer relationship management and customer loyalty, a case of Kuwaiti banking industry
Aldaihani, Faraj Mazyed Faraj
;
Ali, Noor Azman Bin
- In:
International journal of business innovation and …
30
(
2023
)
2
,
pp. 218-239
Persistent link: https://www.econbiz.de/10014293963
Saved in:
5
A comparative study of customer service level based on service marketing mix (7Ps) in selected public and private sector banks in Bhopal, MP, India, by using mystery shopping as a...
Kumar, Satyendra
;
Almoula, Trupti Samir
- In:
International journal of financial services management …
10
(
2020
)
3
,
pp. 239-267
Persistent link: https://www.econbiz.de/10012510366
Saved in:
6
Multichannel banking and customer experience : a literature review of channels as a moderator
Verma, Nidhi
;
Kaur Ghuman, Mandeep
- In:
Integrating new technologies in international business …
,
(pp. 119-130)
.
2022
Persistent link: https://www.econbiz.de/10014382880
Saved in:
7
How important is CRM toward customer's loyalty to conventional and Islamic bank marketing strategy? : a case study from Indonesia
Munandar, Jono Mintarto
;
Oktaviani, Dewi
;
Angraini, Yenni
- In:
Journal of Islamic marketing
13
(
2022
)
1
,
pp. 246-263
Persistent link: https://www.econbiz.de/10012797434
Saved in:
8
Past, present and future of bank marketing : a bibliometric analysis of International Journal of Bank Marketing : 1983-2020
Kumar, Satish
;
Xiao, Jing-jian
;
Pattnaik, Debidutta
; …
- In:
International journal of bank marketing
40
(
2022
)
2
,
pp. 341-383
Persistent link: https://www.econbiz.de/10013165370
Saved in:
9
From traditional banking to technology-enabled banking services in India : a study of bank customers' perceptive
Ali, Liaqat
;
Kaur, Simran Jit
- In:
Journal for global business advancement : JGBA
15
(
2022
)
4
,
pp. 447-468
Persistent link: https://www.econbiz.de/10014309015
Saved in:
10
Towards a better understanding of the concept of revenge against banks
Elhajjar, Samer
- In:
International journal of bank marketing
40
(
2022
)
7
,
pp. 1632-1653
Persistent link: https://www.econbiz.de/10013532397
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->