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~type_genre:"Annual report"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Standortmarketing"
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Place marketing
96
Standortmarketing
96
Brand management
65
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65
Brand image
49
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49
Tourism marketing
37
Tourismusmarketing
37
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34
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24
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24
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23
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23
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19
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place branding
16
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Annual report
Aufsatz in Zeitschrift
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Bang, Nguyen
5
Melewar, T. C.
5
Foroudi, Mohammad Mahdi
4
Foroudi, Pantea
4
Stylidis, Dimitrios
4
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3
Dinnie, Keith
3
Gupta, Suraksha
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Hultman, Magnus
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Roy, Sanjit
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Journal of business research : JBR
14
International review on public and non-profit marketing
6
Tourism management : research, policies, practice
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
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Marketing theory
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3
Africa journal of management
2
International journal of Indian culture and business management : IJICBM
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Journal of strategic marketing
2
The journal of brand management : an international journal
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Total quality management & business excellence
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Asia Pacific journal of marketing and logistics
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Economic development quarterly : the journal of American economic revitalization
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Growth and change : a journal of urban and regional policy
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International journal of advertising : the quarterly review of marketing communications
1
International journal of economic perspectives : IJEP
1
International journal of entrepreneurship and small business : IJESB
1
International journal of leisure and tourism marketing : IJLTM
1
International journal of management practice : IJMP
1
International journal of multinational corporation strategy : IJMCS
1
International journal of public sector performance management
1
Inventi impact: retailing & consumer services
1
Journal of customer behaviour
1
Journal of economic geography
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of international commerce, economics and policy
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Journal of marketing for higher education
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ECONIS (ZBW)
104
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1
The impact of place quality brand on high-quality development of manufacturing : a moderated mediation model
Zheng, Hao
;
Sun, Yefang
;
Zhang, Yueyi
;
Lu, Chenyuan
- In:
Total quality management & business excellence
35
(
2024
)
1/2
,
pp. 64-90
Persistent link: https://www.econbiz.de/10014513336
Saved in:
2
The State Railway of Siam and the origin of tourism public relations in Thailand (1917-1941)
Napawan Tantivejakul
- In:
Corporate communications : an international journal
29
(
2024
)
1
,
pp. 9-23
Persistent link: https://www.econbiz.de/10014493977
Saved in:
3
User-generated content in Web 2.0 and Desti-"Nation" brand perceptions : an empirical analysis of Incredible India branding
Jojomon, N. A.
;
Manu, C.
- In:
International journal of Indian culture and business …
29
(
2023
)
4
,
pp. 476-489
Persistent link: https://www.econbiz.de/10014331604
Saved in:
4
How the credibility of places affects the processing of advertising claims : a partial test of the B2B communication effects model
Wilson, Rick T.
;
Baack, Daniel W.
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434833
Saved in:
5
Determining the predictive importance of the core dimensions of nation brands
Lahrech, Abdelmounaim
;
Aldabbas, Hazem
;
Juusola, Katariina
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1207-1219
Persistent link: https://www.econbiz.de/10014485561
Saved in:
6
Branding for heritages, the ancient tourism leads to improvement of the local economy (evidence from a study in Iran)
Yavari, Eqbal
;
Shafei, Reza
;
Fatemi, Adel
- In:
International journal of management practice : IJMP
16
(
2023
)
2
,
pp. 162-185
Persistent link: https://www.econbiz.de/10014315846
Saved in:
7
Siting noxious facilities : efficiency and majority rule decisions
Hamilton, Timothy L.
;
Eynan, Amit
- In:
European journal of operational research : EJOR
308
(
2023
)
3
,
pp. 1344-1354
Persistent link: https://www.econbiz.de/10014311901
Saved in:
8
The impact of government policies on place branding performance : evidence from China
Zhou, Hui
;
Zhang, Yueyi
;
Zhou, Li
- In:
Total quality management & business excellence
34
(
2023
)
6
,
pp. 712-742
Persistent link: https://www.econbiz.de/10013550277
Saved in:
9
Conceptualizing nation branding : the systematic literature review
Rojas-Méndez, José
;
Khoshnevis, Mozhde
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013552940
Saved in:
10
Introducing bi-directional participatory place branding : a theoretical model with multi-stakeholder perspectives
Jain, Varsha
;
Shroff, Preeti
;
Merchant, Altaf
; …
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 73-95
Persistent link: https://www.econbiz.de/10012798134
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