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Search: "Sreejesh, S."
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Consumer behaviour
24
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24
Dienstleistungsqualität
14
Service quality
14
Brand image
13
Markenimage
13
Relationship marketing
13
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English
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Sreejesh, S.
40
Sarkar, Abhigyan
13
Sarkar, Juhi Gahlot
10
Anusree, M. R.
7
S., Sreejesh
6
Paul, Justin
5
Vashisht, Devika
5
Ghosh, Tathagata
4
Dwivedi, Yogesh Kumar
3
M.R., Anusree
3
Mohapatra, Sanjay
3
Pillai, Sreejesh S.
3
Ponnam, Abhilash
3
Banerjee, Shubhomoy
2
Dwivedi, Yogesh K.
2
Kuriakose, Vijay
2
Manu C
2
Mitra, Amarnath
2
Roy, Subhadip
2
Sahoo, Debajani
2
Sahoo, Debjani
2
Telang, Achyut
2
Banerji, Diptiman
1
Bhatia, Sandhya
1
Chatterjee, Ravi
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Darbha, Ramesh
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Eshghi, Abdolreza
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Jose, Heerah
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Jose, Shelly
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Kastanakis, Minas
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Paul, Rik
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Priyadarshini, Chetna
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Ramasundaram, Aishwarya
1
Rishi, Bikramjit
1
Royne, Marla B.
1
Sandesh, Sadasivan Pillai
1
Sarkar, Juhi G.
1
Sengupta, Aditi Sarkar
1
Shukla, Yupal S.
1
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Journal of business research : JBR
3
International journal of hospitality management
2
Journal of Indian business research
2
Journal of strategic marketing
2
Marketing Intelligence & Planning
2
SpringerLink / Bücher
2
The international journal of bank marketing : IJBM
2
The journal of product & brand management
2
Applied Economics Quarterly (formerly: Konjunkturpolitik)
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Benchmarking : an international journal
1
European Journal of Marketing
1
European journal of marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International Journal of Bank Marketing
1
International Journal of Contemporary Hospitality Management
1
International Journal of Retail & Distribution Management
1
International journal of bank marketing
1
International journal of consumer studies
1
International journal of manpower
1
International journal of retail and distribution management
1
Journal of Consumer Behaviour
1
Journal of Service Theory and Practice
1
Journal of advertising research
1
Journal of consumer marketing
1
Journal of financial services marketing
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Journal of travel and tourism marketing
1
Management research review
1
Personnel Review
1
Psychology & Marketing
1
The journal of brand management : an international journal
1
The marketing review
1
Tourism review : the official journal of the AIEST
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
38
Other ZBW resources
10
RePEc
1
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1
Integrated banking channel service quality (IBCSQ) : role of IBCSQ for building consumers' relationship quality and brand equity
Sreejesh, S.
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460872
Saved in:
2
Geographical indications as a labelling strategy : an empirical investigation of negative bias and its managing conditions
Sreejesh, S.
;
Kastanakis, Minas
;
Paul, Justin
- In:
Journal of consumer marketing
41
(
2024
)
3
,
pp. 340-356
Persistent link: https://www.econbiz.de/10014519765
Saved in:
3
Behavioural conflict on employee wellbeing : role of negative affect state and workplace fun
Kuriakose, Vijay
;
Sreejesh, S.
- In:
Benchmarking : an international journal
30
(
2023
)
8
,
pp. 2634-2654
Persistent link: https://www.econbiz.de/10014502233
Saved in:
4
Key account management in B2B marketing : a systematic literature review and research agenda
Sandesh, Sadasivan Pillai
;
Sreejesh, S.
;
Paul, Justin
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013534268
Saved in:
5
How do we measure the intangible? : overcoming the measurement challenge in services
Banerji, Diptiman
;
Ramasundaram, Aishwarya
;
Sreejesh, S.
; …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1911-1926
Persistent link: https://www.econbiz.de/10014335651
Saved in:
6
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
7
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
8
Resolving complaints online : development and validation of customers' perceived webcare scale
Sreejesh, S.
;
Paul, Justin
;
Unnithan, Anandakuttan B.
- In:
Journal of strategic marketing
30
(
2022
)
3
,
pp. 260-280
Persistent link: https://www.econbiz.de/10013284044
Saved in:
9
The effects of context congruence on ad persuasiveness in e-magazines : it serves my motive, and I distinguish the advertisement
Telang, Achyut
;
Sahoo, Debajani
;
Sreejesh, S.
;
Paul, Justin
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 303-317
Persistent link: https://www.econbiz.de/10012656832
Saved in:
10
Examining the deferred effects of gaming platform and game speed of advergames on memory, attitude, and purchase intention
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 52-66
Persistent link: https://www.econbiz.de/10013041309
Saved in:
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