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~institution:"American Marketing Association"
~subject:"Theorie"
~subject:"Unternehmenserfolg"
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Theorie
Unternehmenserfolg
Marketing management
57
Marketingmanagement
57
Marketing
44
Consumer behaviour
28
Konsumentenverhalten
28
Marketing theory
26
Marketingtheorie
26
Theory
15
USA
15
United States
15
Marktforschung
14
Market research
13
Selling
13
Verkauf
13
Beziehungsmarketing
9
Corporate Social Responsibility
9
Corporate social responsibility
9
Relationship marketing
9
Welt
8
World
8
Internet marketing
7
Online-Marketing
7
International marketing
6
Internationales Marketing
6
Knowledge management
6
Wissensmanagement
6
Absatz
5
Brand management
4
Digitalisierung
4
Digitization
4
Markenführung
4
Social Web
4
Social web
4
Werbung
4
Advertising
3
Artificial intelligence
3
Green marketing
3
Künstliche Intelligenz
3
Nachhaltigkeit
3
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Book / Working Paper
14
Journal
1
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Konferenzschrift
9
Conference proceedings
7
Collection of articles of several authors
6
Sammelwerk
6
Graue Literatur
5
Non-commercial literature
5
Elektronischer Datenträger
1
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1
Series
1
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English
15
Author
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Bartels, Robert D. W.
1
Belk, Russell W.
1
Brady, Michael K.
1
Cron, William L.
1
Douglas, Susan P.
1
Henderson, Geraldine Rosa
1
King, Robert L.
1
Krishnan, Ram
1
LaPlaca, Peter L.
1
Lusch, Robert F.
1
Moore, Marian C.
1
Murphy, Patrick E.
1
Perreault, William D.
1
Shimp, Terence A.
1
Tan, Chin Tiong
1
Viswanathan, Madhu
1
Workman, John P.
1
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Institution
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American Marketing Association
National Bureau of Economic Research
836
Springer Fachmedien Wiesbaden
105
IGI Global
68
Edward Elgar Publishing
63
Springer-Verlag GmbH
30
Center for Economic Research <Tilburg>
28
European University Institute / Department of Economics
28
De Gruyter Oldenbourg
26
Deutschland / Bundeswehr / Universität Hamburg
26
Erasmus Research Institute of Management
25
Technische Universität Dresden / Fakultät Wirtschaftswissenschaften
25
Verlag Franz Vahlen
25
OECD
24
Verlag Dr. Kovač
24
Friedrich-Schiller-Universität Jena
22
World Bank
22
INSEAD
21
Ekonomiska forskningsinstitutet <Stockholm>
20
Econometrisch Instituut <Rotterdam>
18
Fördergesellschaft Marketing an der Universität Augsburg
18
Institute of Finance and Accounting <London>
18
International Monetary Fund
17
Institut für Betriebswirtschaftslehre <Darmstadt> / Fachgebiet Operations-Research
15
Institut für Weltwirtschaft
15
Shaker Verlag
15
Centre for Economic Policy Research
14
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
14
Universität Kaiserslautern / Lehrstuhl für Produktionswirtschaft
14
Pensions Institute
13
Universität Augsburg / Institut für Volkswirtschaftslehre
13
Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
13
Université catholique de Louvain / Institut de recherches économiques et sociales <1941-1960>
13
European University Institute / Department of Law
12
Forschungsinstitut zur Zukunft der Arbeit
12
Frank J. Fabozzi Associates <New Hope, Pa.>
12
Information Resources Management Association
12
Universität Mannheim
12
Universität Zürich / Institut für Schweizerisches Bankwesen
12
Foerder Institute for Economic Research <Tēl-Āvîv>
11
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Series / American Marketing Association
7
AMA educators' proceedings
5
Proceedings series / American Marketing Association
2
Fall conference / Proceedings
1
Proceedings of the ... AMA annual marketing conference
1
Source
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ECONIS (ZBW)
15
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1
Marketing theory and applications ; 2010=Vol. 21
Brady, Michael K.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009377649
Saved in:
2
"Marketing theory and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001752829
Saved in:
3
"Marketing theory and applications" ; 2004=Vol. 15
Cron, William L.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002170130
Saved in:
4
"Marketing theory and applications" ; 2001=Vol. 12
Krishnan, Ram
(
contributor
);
Viswanathan, Madhu
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001796328
Saved in:
5
"Marketing theory and applications" ; 2000=Vol. 11
Workman, John P.
(
contributor
); …
-
2000
Persistent link: https://www.econbiz.de/10001796334
Saved in:
6
Marketing theory and applications
American Marketing Association
-
Chicago, Ill. : American Marketing Association
-
1-
Persistent link: https://www.econbiz.de/10012385980
Saved in:
7
Marketing strategies for a tough environment
LaPlaca, Peter L.
(
contributor
)
-
1980
Persistent link: https://www.econbiz.de/10001477616
Saved in:
8
1987 AMA educators' proceedings
Douglas, Susan P.
(
contributor
)
-
American Marketing Association
-
1987
Persistent link: https://www.econbiz.de/10001548914
Saved in:
9
1986 AMA educators' proceedings
Shimp, Terence A.
(
contributor
)
-
American Marketing Association
-
1986
Persistent link: https://www.econbiz.de/10001548937
Saved in:
10
1985 AMA educators' proceedings
Lusch, Robert F.
(
contributor
)
-
American Marketing Association
-
1985
Persistent link: https://www.econbiz.de/10001548945
Saved in:
1
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