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~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Corporate Social Responsibility"
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Corporate Social Responsibility
Brand management
569
Markenführung
569
Consumer behaviour
316
Konsumentenverhalten
316
Brand image
305
Markenimage
305
Brand
253
Markenartikel
251
Beziehungsmarketing
118
Relationship marketing
118
Marketing management
96
Marketingmanagement
96
Social Web
62
Social web
62
Luxury goods
60
Luxusgüter
60
Brand architecture
57
Markenarchitektur
56
Corporate social responsibility
48
Corporate reputation
44
Firmenimage
44
USA
44
United States
44
Emotion
42
Internet marketing
38
Marketing
38
Online-Marketing
38
Marketing theory
37
Advertising effects
28
Corporate culture
28
Marketingtheorie
28
Unternehmenskultur
28
Werbewirkung
28
International marketing
27
Internationales Marketing
27
Brand loyalty
26
Personality psychology
25
Persönlichkeitspsychologie
25
Customer satisfaction
24
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48
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Mizera, Sue
4
Golob, Urša
3
Dyck, Bruno
2
Manchanda, Rajesh V.
2
Podnar, Klement
2
Powell, Shaun M.
2
Ahluwalia, Saurabh
1
Alnawas, Ibrahim
1
Ashoori, Minoo Talebi
1
Balmer, John M. T.
1
Basil, Debra Z.
1
Beckman, Terry
1
Billström, Anders
1
Burghausen, Mario
1
Burpee, Stasha
1
Burton, Suzan
1
Cronin, J. J.
1
Daellenbach, Kate
1
Davies, Mark A. P.
1
Demetriou, Marlen
1
Demmer, Vera
1
Demuijnck, Geert
1
Deshpande, Sameer
1
Ferrell, Odies C.
1
Ford, Becky R.
1
Forsythe, Sandra
1
Furnham, Adrian
1
Föhl, Ulrich
1
Gaski, John F.
1
Ghantous, Nabil
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Gomez, Alyson
1
Guzman, Francisco
1
Hakim, Ava Maria
1
Hansen, Heidi
1
Hanson, Sara
1
Hart, David
1
Heiser, Robert S.
1
Hemsley-Brown, Jane
1
Hicks, Cheryl D.
1
Hoeffler, Steve
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AMS review : official publication of the Academy of Marketing Science
The journal of brand management : an international journal
Journal of business research : JBR
84
Journal of business ethics : JOBE
78
Industrial marketing management : the international journal for industrial and high-tech firms
26
International journal of hospitality management
25
Corporate social responsibility and environmental management
24
The journal of product & brand management
23
SpringerLink / Bücher
21
International review on public and non-profit marketing
17
Journal of marketing communications
17
Journal of the Academy of Marketing Science
16
Journal of retailing and consumer services
15
Cogent business & management
14
International journal of production economics
14
Corporate communications : an international journal
13
European journal of marketing : EJM
13
Journal of business ethics : JBE
13
Marketing intelligence & planning
13
International journal of contemporary hospitality management
12
International marketing review
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Journal of strategic marketing
12
Springer eBook Collection
12
Journal of marketing management : MM
11
European research studies
10
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
10
Sport marketing quarterly : preferred journal of the Sport Marketing Association
10
The journal of services marketing
10
Asia Pacific journal of marketing and logistics
9
Journal of global marketing
9
Journal of macromarketing
9
Journal of macromarketing : examining the interactions among markets, marketing, and society
9
Journal of nonprofit & public sector marketing
9
Manufacturing & service operations management : M & SOM
9
Sport management review
9
European Sport management quarterly : ESMQ
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of hospitality marketing & management
8
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ECONIS (ZBW)
48
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1
Is sustainable
marketing
based on virtue ethics the answer to addressing socio-ecological challenges facing humankind?
Prothero, Andrea
;
McDonagh, Pierre
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
1/2
,
pp. 134-139
Persistent link: https://www.econbiz.de/10012586871
Saved in:
2
Green or social? : an analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude
Sander, Frauke
;
Föhl, Ulrich
;
Walter, Nadine
;
Demmer, Vera
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 429-445
Persistent link: https://www.econbiz.de/10012550332
Saved in:
3
Corporate social and environmental responsibility advertising : advertising effectiveness as a function of viewing context
Pyle, Emily
;
Furnham, Adrian
;
McClelland, Alastair
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 301-310
Persistent link: https://www.econbiz.de/10013270433
Saved in:
4
Perspectives on socially responsible
marketing
: the chasm widens
Ferrell, Odies C.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
1/2
,
pp. 1-6
Persistent link: https://www.econbiz.de/10013401655
Saved in:
5
A critique of corporate social responsibility in light of classical economics
Ahluwalia, Saurabh
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
1/2
,
pp. 25-29
Persistent link: https://www.econbiz.de/10013401658
Saved in:
6
Replies to comments on "toward social responsibility," also incorporating a focus on ESG
Gaski, John F.
- In:
AMS review : official publication of the Academy of …
13
(
2023
)
1/2
,
pp. 5-11
Persistent link: https://www.econbiz.de/10014327806
Saved in:
7
The brand manager as practical author : an empirical study of the co-creation of a CSR-based brand
Hansen, Heidi
;
Schleiter, Astrid Jensen
;
Maagaard, …
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 584-597
Persistent link: https://www.econbiz.de/10013463725
Saved in:
8
Why should marketers be forced to ignore their moral awareness? : a reply to Gaski
Demuijnck, Geert
;
Murphy, Patrick E.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
1/2
,
pp. 38-43
Persistent link: https://www.econbiz.de/10013401663
Saved in:
9
Strategic
marketing
, sustainability, the triple bottom line, and resource-advantage (R-A) theory : securing the foundations of strategic
marketing
theory and research
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
1/2
,
pp. 52-66
Persistent link: https://www.econbiz.de/10011741534
Saved in:
10
Marketing
's new myopia : expanding the social responsibilities of
marketing
managers
Cronin, J. J.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
1/2
,
pp. 30-37
Persistent link: https://www.econbiz.de/10013401659
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