Hien Thi Ngoc Huynh; Hoa Doan Xuan Trieu; Phuong Van Nguyen - In: Administrative Sciences : open access journal 11 (2021) 4, pp. 1-25
dynamic capabilities, on brand equity in the business-to-business (B2B) information technology (IT) industry. In addition, the … study examined whether the enterprise's capabilities indirectly affected B2B brand equity via value co-creation and customer …, the study found that innovative, networking, and dynamic capabilities had a direct, positive effect on brand equity. The …