//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Advertising and consumer psychology : selected papers presented at the Advertising and Consumer Psychology Conference"
~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Journal of advertising research"
~isPartOf:"Psychology & marketing"
~subject:"Brand"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Psychology of advertising"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand
Werbepsychologie
89
Psychology of advertising
86
Werbewirkung
45
Advertising effects
43
Consumer behaviour
32
Konsumentenverhalten
32
USA
15
United States
15
Theorie
14
Theory
14
Werbung
14
Advertising
12
Marketing management
12
Marketingmanagement
12
Deutschland
11
Germany
11
Markenimage
8
Brand image
7
Experiment
7
Markenartikel
7
Brand management
6
Markenführung
6
Celebrity endorsement
5
Celebrity-Werbung
5
Target group
5
Zielgruppe
5
Communication
4
International marketing
4
Internationales Marketing
4
Kommunikation
4
Perception
4
Social Marketing
4
Social marketing
4
Social values
4
Soziale Werte
4
Sponsoring
4
Sponsorship
4
Wahrnehmung
4
Children
3
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
5
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Hochschulschrift
1
Language
All
English
5
German
2
Author
All
Baumann, Stefan
2
Bismarck, Wolf-Bertram von
2
Bao, Yeqing
1
Cornwell, T. Bettina
1
DelVecchio, Devon
1
Deska, Jason C.
1
Gaus, Hansjoerg
1
Hingston, Sean T.
1
Hugenberg, Kurt
1
Isaksen, Katja Jezkova
1
Jahn, Steffen
1
Kiessling, Tina
1
McAlister, Anna R.
1
Rivers, Drew
1
Roper, Stuart
1
Shao, Alan T.
1
Stenstrom, Eric P.
1
Walker, Ryan J.
1
more ...
less ...
Published in...
All
Advertising and consumer psychology : selected papers presented at the Advertising and Consumer Psychology Conference
Europäische Hochschulschriften / 5
Journal of advertising research
Psychology & marketing
The evolution of brands : from signals of quality to storehouses of trust
3
Forschungsgruppe Konsum und Verhalten
2
International journal of advertising : the review of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business research : JBR
2
The journal of brand management : an international journal
2
A master class in brand planning : the timeless works of Stephen King
1
Administrative Sciences : open access journal
1
Agrarökonomische Diskussionsbeiträge
1
Arbeitspapiere zur mathematischen Wirtschaftsforschung
1
EBL-Schweitzer
1
Ebrary online
1
Gabler Edition Wissenschaft / Schriften zur quantitativen Betriebswirtschaftslehre
1
Groupe Eidos, Paris I
1
Haufe Wirtschafts-Sachbuch
1
International journal of sports marketing & sponsorship
1
Journal of management analytics
1
Journal of marketing communications
1
Les cahiers de recherche / HEC Paris
1
Marketing : ZFP ; journal of research and management
1
Marketing : metaphors and metamorphosis
1
Names in commerce and industry : past and present
1
Research
1
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
1
SpringerLink / Bücher
1
Spuren der Wirklichkeit : soziologische Beiträge
1
The journal of product & brand management
1
Wie entstehen starke Marken? : [Markendialog Februar 2005]
1
Zukunft im Marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The face of the brand : spokesperson facial width-to-height ratio predicts brand personality judgments
Deska, Jason C.
;
Hingston, Sean T.
;
DelVecchio, Devon
; …
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1487-1503
Persistent link: https://www.econbiz.de/10013280119
Saved in:
2
Trust, commitment, and older women : exploring brand attachment differences in the elderly segment
Jahn, Steffen
;
Gaus, Hansjoerg
;
Kiessling, Tina
- In:
Psychology & marketing
29
(
2012
)
6
,
pp. 445-457
Persistent link: https://www.econbiz.de/10009554785
Saved in:
3
Children's brand symbolism understanding : links to theory of mind and executive functioning
McAlister, Anna R.
;
Cornwell, T. Bettina
- In:
Psychology & marketing
27
(
2010
)
3
,
pp. 203-228
Persistent link: https://www.econbiz.de/10003956547
Saved in:
4
The impact of branding on low-income adolescents : a vicious cycle?
Isaksen, Katja Jezkova
;
Roper, Stuart
- In:
Psychology & marketing
25
(
2008
)
11
,
pp. 1063-1087
Persistent link: https://www.econbiz.de/10003774632
Saved in:
5
Creating new brand names : effects of relevance, connotation, and pronunciation
Bao, Yeqing
;
Shao, Alan T.
;
Rivers, Drew
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 148-162
Persistent link: https://www.econbiz.de/10003689053
Saved in:
6
Markenmythos : Verkörperung eines attraktiven Wertesystems
Bismarck, Wolf-Bertram von
;
Baumann, Stefan
-
1995
Persistent link: https://www.econbiz.de/10000915588
Saved in:
7
Markenmythos : Verkörperung eines attraktiven Wertesystems
Bismarck, Wolf-Bertram von
-
1995
Persistent link: https://www.econbiz.de/10012699568
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->