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~isPartOf:"Advertising and consumer psychology : selected papers presented at the Advertising and Consumer Psychology Conference"
~isPartOf:"Journal of advertising research"
~isPartOf:"Psychology & marketing"
~subject:"Brand"
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Werbepsychologie
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Psychology of advertising
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Advertising and consumer psychology : selected papers presented at the Advertising and Consumer Psychology Conference
Journal of advertising research
Psychology & marketing
The evolution of brands : from signals of quality to storehouses of trust
3
Europäische Hochschulschriften / 5
2
Forschungsgruppe Konsum und Verhalten
2
International journal of advertising : the review of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business research : JBR
2
The journal of brand management : an international journal
2
A master class in brand planning : the timeless works of Stephen King
1
Administrative Sciences : open access journal
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Arbeitspapiere zur mathematischen Wirtschaftsforschung
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Gabler Edition Wissenschaft / Schriften zur quantitativen Betriebswirtschaftslehre
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Groupe Eidos, Paris I
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Haufe Wirtschafts-Sachbuch
1
International journal of sports marketing & sponsorship
1
Journal of management analytics
1
Journal of marketing communications
1
Les cahiers de recherche / HEC Paris
1
Marketing : ZFP ; journal of research and management
1
Marketing : metaphors and metamorphosis
1
Names in commerce and industry : past and present
1
Research
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Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
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SpringerLink / Bücher
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Spuren der Wirklichkeit : soziologische Beiträge
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The journal of product & brand management
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Wie entstehen starke Marken? : [Markendialog Februar 2005]
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The face of the brand : spokesperson facial width-to-height ratio predicts brand personality judgments
Deska, Jason C.
;
Hingston, Sean T.
;
DelVecchio, Devon
; …
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1487-1503
Persistent link: https://www.econbiz.de/10013280119
Saved in:
2
Trust, commitment, and older women : exploring brand attachment differences in the elderly segment
Jahn, Steffen
;
Gaus, Hansjoerg
;
Kiessling, Tina
- In:
Psychology & marketing
29
(
2012
)
6
,
pp. 445-457
Persistent link: https://www.econbiz.de/10009554785
Saved in:
3
Children's brand symbolism understanding : links to theory of mind and executive functioning
McAlister, Anna R.
;
Cornwell, T. Bettina
- In:
Psychology & marketing
27
(
2010
)
3
,
pp. 203-228
Persistent link: https://www.econbiz.de/10003956547
Saved in:
4
The impact of branding on low-income adolescents : a vicious cycle?
Isaksen, Katja Jezkova
;
Roper, Stuart
- In:
Psychology & marketing
25
(
2008
)
11
,
pp. 1063-1087
Persistent link: https://www.econbiz.de/10003774632
Saved in:
5
Creating new brand names : effects of relevance, connotation, and pronunciation
Bao, Yeqing
;
Shao, Alan T.
;
Rivers, Drew
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 148-162
Persistent link: https://www.econbiz.de/10003689053
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