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~isPartOf:"Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik"
~isPartOf:"Journal of marketing"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Ratgeber"
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Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
Journal of marketing
Health marketing quarterly
33
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
21
International journal of pharmaceutical and healthcare marketing : IJPHM
16
Direct marketing : an international journal
13
Journal of business research : JBR
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of marketing research : JMR
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
European journal of operational research : EJOR
8
Journal of advertising research
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Die Bank
6
Journal of marketing communications
6
Journal of retailing and consumer services
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of business economics : JBE
5
Journal of global marketing
5
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Journal of targeting, measurement and analysis for marketing
5
Marketing letters : a journal of research in marketing
5
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
5
International journal of electronic business
4
Journal of business ethics : JOBE
4
Journal of retailing
4
Management revue : socio-economic studies
4
Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
4
Agricultural economics : the journal of the International Association of Agricultural Economists
3
American journal of agricultural economics
3
Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft
3
Global journal of business management : GJBM
3
International journal of industrial organization
3
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
3
Journal of business & economics research
3
Journal of current issues and research in advertising : JCIRA
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
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ECONIS (ZBW)
11
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1
-
10
of
11
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articles prioritized
date (newest first)
date (oldest first)
1
Managing revenue across retail channels : the interplay of service performance and direct marketing
Lund, Donald J.
;
Marinova, Detelina
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 99-118
Persistent link: https://www.econbiz.de/10010419895
Saved in:
2
Dynamic effects of social influence and direct marketing on the adoption of high-technology products
Risselada, Hans
;
Verhoef, Peter C.
;
Bijmolt, Tammo H. A.
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 52-68
Persistent link: https://www.econbiz.de/10010345572
Saved in:
3
Adding bricks to clicks : predicting the patterns of cross-channel elasticities over time
Avery, Jill
;
Steenburgh, Thomas J.
;
Deighton, John
; …
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 96-111
Persistent link: https://www.econbiz.de/10009778035
Saved in:
4
Why do firms invest in consumer advertising with limited sales response? : a shareholder perspective
Osinga, Ernst C.
;
Leeflang, Peter
;
Srinivasan, Shuba
; …
- In:
Journal of marketing
75
(
2011
)
1
,
pp. 109-124
Persistent link: https://www.econbiz.de/10008840467
Saved in:
5
Behavioristische Analyse des Verbraucherverhaltens in der landwirtschaftlichen Direktvermarktung
Heer, Ines M.
- In:
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, …
57
(
2008
)
5
,
pp. 251-257
Persistent link: https://www.econbiz.de/10003721767
Saved in:
6
Instant customer base analysis : managerial heuristics often "get it right"
Wübben, Markus
;
Wangenheim, Florian v.
- In:
Journal of marketing
72
(
2008
)
3
,
pp. 82-93
Persistent link: https://www.econbiz.de/10003709044
Saved in:
7
Friendship versus business in marketing relationships
Grayson, Kent
- In:
Journal of marketing
71
(
2007
)
4
,
pp. 121-139
Persistent link: https://www.econbiz.de/10003565695
Saved in:
8
Zur Bedeutung der Wettbewerbsform in der Direktvermarktung in Bezug auf die Folgen des Preisstützungsabbaus
Huck, Petra
- In:
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, …
49
(
2000
)
2
,
pp. 125-131
Persistent link: https://www.econbiz.de/10001442190
Saved in:
9
Entwicklung und Bedeutung der Direktvermarktung im Kontext der regionalen Vermarktung von Lebensmitteln
Balling, Richard
- In:
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, …
49
(
2000
)
12
,
pp. 458-462
Persistent link: https://www.econbiz.de/10001533022
Saved in:
10
Theorie und Praxis der Gemeinschaftswerbung zur Förderung der Direktvermarktung
Hoff, Klaus
- In:
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, …
46
(
1997
)
3
,
pp. 135-144
Persistent link: https://www.econbiz.de/10001217657
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