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~isPartOf:"Allgemeines statistisches Archiv : AStA ; journal of the German Statistical Society"
~isPartOf:"Journal of marketing"
~subject:"Bibliometrics"
~subject:"Deutschland"
~type_genre:"Article in journal"
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Allgemeines statistisches Archiv : AStA ; journal of the German Statistical Society
Journal of marketing
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
18
Jahrbuch der Absatz- und Verbrauchsforschung
17
Journal of business research : JBR
8
Journal of the Academy of Marketing Science
8
Organizational research methods : ORM
8
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
7
Die Betriebswirtschaft : DBW
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of business economics : JBE
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Marketing : ZFP ; journal of research and management
5
Mitteilungen des Instituts für Handelsforschung an der Universität zu Köln
5
Qualitative market research : an international journal
5
International journal of market research
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of retailing and consumer services
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Journal of consumer behaviour : an international research review
3
Journal of historical research in marketing
3
Journal of strategic marketing
3
Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
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Review of marketing research
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Australasian marketing journal
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Cogent business & management
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Consumer goods Europe
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Die Bank
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2
European journal of marketing : EJM
2
Finanz-Betrieb : FB ; Zeitschrift für Unternehmensfinanzierung und Finanzmanagement
2
Handelsforschung
2
Harvard-Business-Manager : das Wissen der Besten
2
Healthcare Marketing / Jahrbuch
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of consumer studies
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International journal of contemporary hospitality management
2
International journal of electronic customer relationship management : IJECRM
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International journal of management reviews : IJMR
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ECONIS (ZBW)
6
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1
Learning from data : an empirics-first approach to relevant knowledge generation
Golder, Peter N.
;
Dekimpe, Marnik G.
;
An, Jake T.
; …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 319-336
Persistent link: https://www.econbiz.de/10014245094
Saved in:
2
Creating boundary-breaking, marketing-relevant consumer research
MacInnis, Deborah J.
;
Morwitz, Vicki G.
;
Botti, Simona
; …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 1-23
Persistent link: https://www.econbiz.de/10012176482
Saved in:
3
Have we progressed marketing knowledge? : a meta-meta-analysis of effect sizes in marketing research
Eisend, Martin
- In:
Journal of marketing
79
(
2015
)
3
,
pp. 23-40
Persistent link: https://www.econbiz.de/10011485859
Saved in:
4
The decline of conceptual articles and implications for knowledge development
Yadav, Manjit S.
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10003940501
Saved in:
5
Mikroökonometrische Modellierung der Markenwahl bei diskontinuierlichem Kaufverhalten
Grammig, Joachim
- In:
Allgemeines statistisches Archiv : AStA ; journal of …
81
(
1997
)
4
,
pp. 362-376
Persistent link: https://www.econbiz.de/10001231813
Saved in:
6
Multivariate Verfahren bei der Erkennung von Einkaufsmustern
Löwenbein, Oded
- In:
Allgemeines statistisches Archiv : AStA ; journal of …
79
(
1995
)
4
,
pp. 361-375
Persistent link: https://www.econbiz.de/10001190773
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