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~isPartOf:"American journal of agricultural economics"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The journal of product & brand management"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Advertising response"
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Beziehungsmarketing
Advertising effects
136
Werbewirkung
136
Consumer behaviour
101
Konsumentenverhalten
101
Advertising
56
Werbung
53
Brand management
48
Markenführung
48
Brand image
47
Markenimage
47
Brand
36
Markenartikel
35
Internet marketing
32
Online-Marketing
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Social web
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Emotion
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USA
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Relationship marketing
9
Einzelhandel
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Experiment
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Retail trade
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Theorie
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Theory
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Viral marketing
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Virales Marketing
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Virtual reality
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Virtuelle Realität
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Wahrnehmung
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Verkaufsförderung
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Alvarado-Karste, Diego
1
Andonopoulos, Vicki
1
Banerjee, Shubhomoy
1
Baumann, Chris
1
Chang, Hua
1
Gheshlaghi, Mahnaz Haji
1
Gray, David
1
Griffith, Denni Arli
1
Johnson, Lester W.
1
Jublee, Daniel Inbaraj
1
Kasilingam, Dharun Lingam
1
Kennedy, Eric
1
Kidwell, Blair
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Kim, Pielah
1
Kuang, Di
1
Ma, Baolong
1
Mirzaei, Abas
1
Northey, Gavin
1
Shaikh, Ateeque
1
Shanahan, Tyler
1
Stephen, Gladys
1
Stoel, Leslie
1
Taylor, Erik C.
1
Tran, Trang P.
1
Vaidyanathan, Rajiv
1
Van Esch, Patrick
1
Wang, Hong
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von der Heidt, Tania
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American journal of agricultural economics
Journal of retailing and consumer services
The journal of product & brand management
International journal of internet marketing and advertising : IJIMA
7
Journal of business research : JBR
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of marketing management : MM
4
Journal of promotion management : innovations in planning and applied research
4
Psychology & marketing
4
European journal of marketing : EJM
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
Journal of marketing communications
3
Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
2
Gabler Edition Wissenschaft
2
International journal of hospitality management
2
Journal of marketing research : JMR
2
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
The European retail digest : the authoritative guide to trends and developments in retailing across Europe
2
The international journal of bank marketing : IJBM
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Always learning
1
Argumenta oeconomica
1
Arts marketing : an international journal ; AM
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Banks and bank systems : international research journal
1
Benchmarking : an international journal ; BIJ
1
Betriebswirtschaftslehre für Technologie und Innovation
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Bridging the gap between advertising academia and practice
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Business management review : journal of the University of Dar es Salaam Business School
1
Cogent business & management
1
Corporate communications : an international journal
1
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ECONIS (ZBW)
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1
Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
2
When does customization improve brand attitude?
Kim, Pielah
;
Chang, Hua
;
Vaidyanathan, Rajiv
;
Stoel, Leslie
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1233-1247
Persistent link: https://www.econbiz.de/10014485563
Saved in:
3
The relative impact of advertising and referral reward programs on the post-consumption evaluations in the context of service failure
Kuang, Di
;
Ma, Baolong
;
Wang, Hong
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013169658
Saved in:
4
The anatomy of a rivalry : the role of resentment in the development of brand attitudes
Alvarado-Karste, Diego
;
Kidwell, Blair
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 637-653
Persistent link: https://www.econbiz.de/10013393667
Saved in:
5
Impact of brand nostalgia on intention to purchase brand extensions : moderating role of brand attachment
Banerjee, Shubhomoy
;
Shaikh, Ateeque
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1005-1017
Persistent link: https://www.econbiz.de/10013429003
Saved in:
6
Getting to know you : social media personalization as a means of enhancing brand loyalty and perceived quality
Shanahan, Tyler
;
Tran, Trang P.
;
Taylor, Erik C.
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 57-65
Persistent link: https://www.econbiz.de/10011995447
Saved in:
7
Anthropomorphism and augmented reality in the retail environment
Van Esch, Patrick
;
Griffith, Denni Arli
;
Gheshlaghi, …
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 35-42
Persistent link: https://www.econbiz.de/10012025826
Saved in:
8
I create, you create, we all create - for whom?
Kennedy, Eric
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 68-79
Persistent link: https://www.econbiz.de/10011666472
Saved in:
9
The impact of brand health on customer equity
Mirzaei, Abas
;
Baumann, Chris
;
Johnson, Lester W.
; …
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 8-16
Persistent link: https://www.econbiz.de/10011598531
Saved in:
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