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~isPartOf:"Approaches to financing social entrepreneurship"
~isPartOf:"Journal of nonprofit & public sector marketing"
~isPartOf:"Sport management review"
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Search: subject_exact:"Cause marketing"
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Cause-Related Marketing
15
Cause-related marketing
15
Consumer behaviour
8
Konsumentenverhalten
8
Fundraising
5
Marketing management
5
Marketingmanagement
5
Corporate Social Responsibility
4
Corporate social responsibility
4
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4
Nonprofit-Organisation
4
Beziehungsmarketing
3
Nonprofit marketing
3
Nonprofit-Marketing
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Professional sports
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Age group
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Brand management
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Business ethics
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CaRM
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Cause-related Marketing
1
Charity
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Thomas, Sujo
3
Schyvinck, Cleo
2
Willem, Annick
2
Bajpai, Naval
1
Bebko, Charlene
1
Bhatt, Viral
1
Bui, M̃y
1
Constandt, Bram
1
Dann, Susan
1
Ferreira, Mauricio
1
Gendall, Philip
1
Hamilton, Mark
1
Hoek, Janet
1
Hollis, Charles
1
Howlett, Elizabeth
1
Human, Debbie
1
Karabas, Ismail
1
Kemp, Elyria
1
King, Skyler
1
Kureshi, Sonal
1
Lee, Jaedeock
1
Naraine, Michael L.
1
Pandey, Prasant Kumar
1
Patel, Ritesh Jayantibhai
1
Rego, Michelle M.
1
Rogers, Dana
1
Sciulli, Lisa M.
1
Sindhu, Shilpa
1
Stuart, Helen
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Swift, Amanda
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Terblanche, Nic S.
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Vatavwala, Sanket
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Approaches to financing social entrepreneurship
Journal of nonprofit & public sector marketing
Sport management review
International review on public and non-profit marketing
25
Journal of business research : JBR
17
Journal of business ethics : JOBE
14
Psychology & marketing
10
Journal of marketing communications
9
Journal of Consumer Marketing
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of retailing and consumer services
6
Journal of the Academy of Marketing Science
6
European journal of marketing : EJM
5
International journal of advertising : the review of marketing communications
5
The journal of consumer marketing
5
European Journal of Marketing
4
International journal of nonprofit & voluntary sector marketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of promotion management : JPM
4
SpringerLink / Bücher
4
AMS review : official publication of the Academy of Marketing Science
3
Cogent business & management
3
European Sport management quarterly : ESMQ
3
European journal of marketing
3
International journal of emerging markets
3
International journal of hospitality management
3
Journal of Services Marketing
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing
3
Journal of promotion management : innovations in planning and applied research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of retailing
3
Key debates and contemporary issues in nonprofit marketing
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Asian journal of sustainability and social responsibility
2
Australian journal of management
2
Corporate reputation review : an international journal
2
Customer-centric marketing strategies : tools for building organizational performance
2
European business review : EBR ; the official journal of the International Management Centres, Europe
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ECONIS (ZBW)
16
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16
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date (oldest first)
1
Testing the influence of donation message-framing, donation size, and product type (Androgynous Luxury Hedonic Vs. Eco-friendly: Utilitarian) on CRM participation intention
Patel, Ritesh Jayantibhai
;
Thomas, Sujo
;
Bhatt, Viral
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
4
,
pp. 391-413
Persistent link: https://www.econbiz.de/10014333847
Saved in:
2
Mapping the research pattern of cause-related marketing : a bibliometric analysis of publications during 2000-2020
Pandey, Prasant Kumar
;
Bajpai, Naval
- In:
Journal of nonprofit & public sector marketing
36
(
2024
)
3
,
pp. 271-298
Persistent link: https://www.econbiz.de/10014574594
Saved in:
3
Determinants of cause-related marketing participation intention : the role of consumer knowledge, cause scope and donation proximity
Thomas, Sujo
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
2
,
pp. 194-214
Persistent link: https://www.econbiz.de/10014234447
Saved in:
4
Determinants of participation and outcomes in a cause marketing event : a laddering approach
Yeoh, Poh-lin
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
5
,
pp. 439-467
Persistent link: https://www.econbiz.de/10014444825
Saved in:
5
Cause-related marketing : an interpretive structural model approach
Sindhu, Shilpa
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
1
,
pp. 102-128
Persistent link: https://www.econbiz.de/10012802217
Saved in:
6
A network perspective on cause-related marketing collaborations in professional sport
Schyvinck, Cleo
;
Naraine, Michael L.
;
Constandt, Bram
; …
- In:
Sport management review
25
(
2022
)
1
,
pp. 81-105
Persistent link: https://www.econbiz.de/10013426167
Saved in:
7
Exploring donation and purchase intentions to corporate owned vs. corporate sponsored foundations
Swift, Amanda
;
Karabas, Ismail
;
King, Skyler
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
5
,
pp. 572-589
Persistent link: https://www.econbiz.de/10013465723
Saved in:
8
Measuring the impact of cause-related marketing : a meta-analysis of nonprofit and for-profit alliance campaigns
Rego, Michelle M.
;
Hamilton, Mark
;
Rogers, Dana
- In:
Journal of nonprofit & public sector marketing
33
(
2021
)
4
,
pp. 434-456
Persistent link: https://www.econbiz.de/10012650502
Saved in:
9
Cause-related marketing research : 19882016 : an academic review and classification
Thomas, Sujo
;
Kureshi, Sonal
;
Vatavwala, Sanket
- In:
Journal of nonprofit & public sector marketing
32
(
2020
)
5
,
pp. 488-516
Persistent link: https://www.econbiz.de/10012312842
Saved in:
10
A typology of cause-related marketing approaches in European professional basketball
Schyvinck, Cleo
;
Willem, Annick
- In:
Sport management review
21
(
2018
)
4
,
pp. 347-362
Persistent link: https://www.econbiz.de/10011911315
Saved in:
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