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~isPartOf:"Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of advertising research"
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Search: subject:"Mobile Marketing"
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Mobile Marketing
16
Mobile marketing
16
Consumer behaviour
5
Konsumentenverhalten
5
Mobile communications
5
Mobilkommunikation
5
Deutschland
4
Germany
4
Advertising
3
Advertising effects
3
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3
Internet
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Markenführung
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BASF Coatings AG
1
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Bertelsmann AG
1
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Meffert, Heribert
4
Lipsman, Andrew
3
Backhaus, Klaus
2
Fulgoni, Gian M.
2
Azemi, Yllka
1
Bakopoulos, Vassilis
1
Baronello, John
1
Becker, J.
1
Becker, Jörg
1
Bongartz, Michael
1
Briggs, Rex
1
Clark, Kimberly Rose
1
Dix, Steve
1
Ferris, Mark
1
Fulgoni, Gian
1
Garcia-Garcia, Manuel
1
Hirose, Morikazu
1
Jamieson, Kyle
1
Khang, Do Ba
1
Krairit, Donyaprueth
1
Leslie, Kenneth Raj
1
Li, Hairong
1
Nantel, Jacques
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Neufeld, Evan
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Okazaki, Shintaro
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Ozuem, Wilson
1
Sekhavat, Yasha
1
Shimul, Anwar Sadat
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Smutkupt, Phumisak
1
Tullman, Matthew L.
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Xiao, Liang
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Münsteraner Führungsgespräch <40, 2001, Münster (Westf)>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
Asia Pacific journal of marketing and logistics
Journal of advertising research
SpringerLink / Bücher
20
Digital advertising : theory and research
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of retailing and consumer services
14
Springer eBook Collection / Business and Economics
13
Journal of business research : JBR
12
International journal of internet marketing and advertising : IJIMA
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Gabler Edition Wissenschaft
9
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
9
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
8
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
8
Handbook of research on mobile marketing management
8
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
8
Journal of Research in Interactive Marketing
8
Psychology & marketing
7
Journal of marketing
6
Reihe Electronic Commerce
6
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
Business horizons
5
Journal of marketing research
5
Journal of promotion management : JPM
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Developing successful global strategies for marketing luxury brands
4
Electronic Services
4
Europäische Hochschulschriften / 5
4
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of promotion management : innovations in planning and applied research
4
Marketing : ZFP ; journal of research and management
4
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
4
Wirtschaftswissenschaft
4
Working paper / National Bureau of Economic Research, Inc.
4
Young consumers : insight and ideas for responsible marketers
4
Apps management and e-commerce transactions in real-time
3
Ausgewählte Studien des ECC-Handel
3
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ECONIS (ZBW)
17
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1
Mobile
marketing
interface layout attributes that affect user aesthetic preference : an eye-tracking study
Xiao, Liang
;
Wang, Shu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 472-492
Persistent link: https://www.econbiz.de/10013553068
Saved in:
2
How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens
Azemi, Yllka
;
Ozuem, Wilson
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10014445903
Saved in:
3
How advertisers can keep mobile users engaged and reduce video-ad blocking : best practices for video-ad placement and delivery based on consumer neuroscience measures
Clark, Kimberly Rose
;
Leslie, Kenneth Raj
; …
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 311-325
Persistent link: https://www.econbiz.de/10011929127
Saved in:
4
Cross-device and cross-channel identity measurement issues and guidelines : how advertisers can maximize the impact of an identity-based brand campaign
Neufeld, Evan
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 109-117
Persistent link: https://www.econbiz.de/10011707668
Saved in:
5
The downside of digital word of mouth and the pursuit of media quality : how social sharing is disrupting digital advertising models and metrics
Fulgoni, Gian M.
;
Lipsman, Andrew
- In:
Journal of advertising research
57
(
2017
)
2
,
pp. 127-131
Persistent link: https://www.econbiz.de/10011709363
Saved in:
6
How brands can make smarter decisions in
mobile
marketing
: strategies for improved media-mix effectiveness and questions for future research
Bakopoulos, Vassilis
;
Baronello, John
;
Briggs, Rex
- In:
Journal of advertising research
57
(
2017
)
4
,
pp. 447-461
Persistent link: https://www.econbiz.de/10011884945
Saved in:
7
SMS advertising the Hallyu way : drivers, acceptance and intention to receive
Dix, Steve
;
Jamieson, Kyle
;
Shimul, Anwar Sadat
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 366-380
Persistent link: https://www.econbiz.de/10011562950
Saved in:
8
The future of retail is mobile
Fulgoni, Gian M.
;
Lipsman, Andrew
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 346-351
Persistent link: https://www.econbiz.de/10011628612
Saved in:
9
Digital game changers : how social media will help usher in the era of mobile and multi-platform campaign-effectiveness measurement
Fulgoni, Gian
;
Lipsman, Andrew
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 11-16
Persistent link: https://www.econbiz.de/10010354601
Saved in:
10
Benchmarking the use of QR code in mobile promotion
Okazaki, Shintaro
;
Li, Hairong
;
Hirose, Morikazu
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10009548158
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