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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing communications"
~subject:"Advertising"
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Search: subject_exact:"Wahrnehmungsmessung"
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Advertising
Perception
124
Wahrnehmung
124
Consumer behaviour
96
Konsumentenverhalten
96
Advertising effects
24
Brand image
24
Markenimage
24
Werbewirkung
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Bellman, Steven
1
Benoit, Ilgım Dara
1
Bettels, Jannick
1
Bigné Alcañiz, J. Enrique
1
Bishop, Melissa M.
1
Bogomolova, Svetlana
1
Brocato, E. Deanne
1
Choi, Beomjoon
1
Deitz, George D.
1
Dodoo, Naa Amponsah
1
Gaeth, Gary J.
1
Grace, Debra
1
Haase, Janina
1
Hong, You Jeong
1
Huhmann, Bruce A.
1
Jain, Gaurav
1
Jayawardena, Nirma Sadamali
1
Jeong, Se-Hoon
1
Jha, Subhash
1
Jung, Jae Min
1
Kaakinen, Johanna K.
1
Kakaria, Shobhit
1
Kennedy, Rachel
1
Kuisma, Jarmo
1
Lee, Jinha
1
Lee, Kyogu
1
Lim, Heejin
1
Miller, Elizabeth G.
1
Myers, Jun
1
Myers, Susan D.
1
Nayakankuppam, Dhananjay
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Nenycz-Thiel, Magda
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Pieters, Rik
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Quach, Sara
1
Ross, Mitchell
1
Ruiz Mafe, Carla
1
Shrivastava, Sunaina
1
Simmonds, Lucy
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1
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
Journal of marketing communications
Journal of advertising : official publication of the American Academy of Advertising
7
International journal of advertising : the quarterly review of marketing communications
5
International journal of advertising : the review of marketing communications
4
Journal of promotion management : JPM
4
Marketing : ZFP ; journal of research and management
4
European journal of marketing
3
Journal of consumer behaviour
3
Journal of retailing and consumer services
3
Psychology & marketing
3
Electronic commerce research
2
Forschungsgruppe Konsum und Verhalten
2
International journal of consumer studies
2
International journal of technology marketing : IJTMkt
2
Journal of advertising research
2
Journal of business ethics : JOBE
2
Journal of consumer marketing
2
Journal of current issues and research in advertising
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of marketing research
2
Journal of marketing research : JMR
2
The Sage handbook of advertising
2
The journal of consumer marketing
2
Working paper series / The City University Business School
2
Working paper series / University of Zurich, Department of Economics
2
Young consumers : insight and ideas for responsible marketers
2
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Arab economic and business journal
1
Arbeitspapier / Forschungsgruppe Konsum und Verhalten
1
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
1
Business and Economic Research : BER
1
CESifo Working Paper
1
CESifo working papers
1
Corporate communications : an international journal
1
Discussion paper series / IZA
1
Discussion papers / CEPR
1
Eurasian business review
1
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ECONIS (ZBW)
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1
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
2
An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents
Jayawardena, Nirma Sadamali
;
Ross, Mitchell
;
Quach, Sara
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1789-1812
Persistent link: https://www.econbiz.de/10014315899
Saved in:
3
Design matters : cross-modal correspondences between vision and taste in food advertising
Lee, Jinha
;
Lim, Heejin
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 132-151
Persistent link: https://www.econbiz.de/10012872749
Saved in:
4
Enhancing creativity perception through fear
Benoit, Ilgım Dara
;
Miller, Elizabeth G.
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1084-1098
Persistent link: https://www.econbiz.de/10013194338
Saved in:
5
How online advertising competes with user-generated content in TripAdvisor : a neuroscientific approach
Bigné Alcañiz, J. Enrique
;
Simonetti, Aline
;
Ruiz …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 279-288
Persistent link: https://www.econbiz.de/10012430510
Saved in:
6
Regulatory focus and choice : the impact of control perceptions on advertising effectiveness
Dodoo, Naa Amponsah
;
Wu, Linwan
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 69-92
Persistent link: https://www.econbiz.de/10012424758
Saved in:
7
(The lack of) fluency and perceptions of decision making
Jain, Gaurav
;
Shrivastava, Sunaina
;
Nayakankuppam, Dhananjay
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 670-684
Persistent link: https://www.econbiz.de/10012624677
Saved in:
8
An eye-tracking study of attention to brand-identifying content and recall of taboo advertising
Myers, Susan D.
;
Deitz, George D.
;
Huhmann, Bruce A.
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 176-186
Persistent link: https://www.econbiz.de/10012237793
Saved in:
9
Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
10
Attention, memory and preference for direct and indirect print advertisements
Simola, Jaana
;
Kuisma, Jarmo
;
Kaakinen, Johanna K.
- In:
Journal of business research : JBR
111
(
2020
),
pp. 249-261
Persistent link: https://www.econbiz.de/10012237808
Saved in:
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