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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of fashion marketing and management"
~subject:"Brand extension"
~subject:"Textilhandel"
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Brand extension
Textilhandel
Consumer behaviour
188
Konsumentenverhalten
188
Brand management
170
Markenführung
170
Brand image
161
Markenimage
161
Brand
84
Markenartikel
83
Fashion
62
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62
Beziehungsmarketing
49
Relationship marketing
49
Luxury goods
42
Luxusgüter
42
Designation of origin
27
Herkunftsbezeichnung
27
Bekleidung
26
Clothing
26
Social Web
25
Social web
25
Bekleidungsindustrie
21
Brand loyalty
21
Clothing industry
21
China
19
Internet marketing
19
Online-Marketing
19
Markentreue
18
Customer satisfaction
17
Kundenzufriedenheit
17
Advertising effects
13
Rules of origin
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USA
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Ursprungsregeln
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Werbewirkung
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Marketing management
12
Marketingmanagement
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Textile distribution
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Warnaby, Gary
2
Barnes, Liz
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Behrens, Stefan
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Bradshaw, Amanda S.
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Carduck, Juliane
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Cheng, Julian Ming Sung
1
Choi, Tsan-Ming
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Cretul, Matthew
1
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1
Dwivedi, Abhishek
1
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1
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1
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1
Jain, Megha
1
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1
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1
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1
Lee, Hyun-hwa
1
Lee, Yueh Hua
1
Liu, Shuk-ching
1
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1
McColl, Julie
1
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1
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1
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1
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Asia Pacific journal of marketing and logistics
Journal of fashion marketing and management
The journal of brand management : an international journal
28
Journal of business research : JBR
24
The journal of product & brand management
23
Psychology & marketing
19
Journal of retailing and consumer services
17
European journal of marketing : EJM
12
Brand management ; Vol. 3
10
Journal of the Academy of Marketing Science
10
SpringerLink / Bücher
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of marketing
7
The IUP journal of brand management : IJBRM
7
Gabler Edition Wissenschaft / Marken- und Produktmanagement
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing management : MM
6
Journal of marketing research : JMR
6
Research
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Innovatives Markenmanagement
5
International journal of business and globalisation : IJBG
5
Journal of international consumer marketing
5
Marketing letters : a journal of research in marketing
5
Reihe: Marketing : MAR
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of consumer studies
4
International journal of sport management and marketing : IJSMM
4
International marketing review
4
Marketing : ZFP ; journal of research and management
4
The journal of consumer marketing
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
AMS review : official publication of the Academy of Marketing Science
3
Australasian marketing journal
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
International journal of hospitality management
3
International journal of retail and distribution management
3
International journal of sports marketing & sponsorship
3
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ECONIS (ZBW)
17
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1
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17
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1
You can't shop with us : how US-based, value- and mid-market online clothing retailers position their plus-size female clothing sections
Shelton, Summer Suzanne
;
Bradshaw, Amanda S.
;
Cretul, …
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 1009-1026
Persistent link: https://www.econbiz.de/10014430535
Saved in:
2
How brand interaction in pop-up shops influences consumers' perceptions of luxury fashion retailers
Taube, Julia
;
Warnaby, Gary
- In:
Journal of fashion marketing and management
21
(
2017
)
3
,
pp. 385-399
Persistent link: https://www.econbiz.de/10011773347
Saved in:
3
Consumer-brand relationships in step-down line extensions of luxury and designer brands
Hanslin, Kamilla
;
Rindell, Anne
- In:
Journal of fashion marketing and management
18
(
2014
)
2
,
pp. 145-168
Persistent link: https://www.econbiz.de/10010384290
Saved in:
4
Management perspectives on country of origin
Rashid, Arooj
;
Barnes, Liz
;
Warnaby, Gary
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 230-244
Persistent link: https://www.econbiz.de/10011575487
Saved in:
5
Examining the relationships among the brand equity dimensions : empirical evidence from fast fashion
Su, Jin
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
3
,
pp. 464-480
Persistent link: https://www.econbiz.de/10011583375
Saved in:
6
Brand extensions : a successful strategy in luxury fashion branding? ; assessing consumers' implicit associations
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 390-402
Persistent link: https://www.econbiz.de/10010198008
Saved in:
7
Brand extension : using parent brand personality as leverage
Le, Angelina Nhat Hanh
;
Cheng, Julian Ming Sung
;
Lee, …
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
4
,
pp. 599-618
Persistent link: https://www.econbiz.de/10009659854
Saved in:
8
Sustainable brand extensions of fast fashion retailers
Hill, Jessica
;
Lee, Hyun-hwa
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 205-222
Persistent link: https://www.econbiz.de/10011326823
Saved in:
9
Are young adult Chinese status and fashion clothing brand conscious?
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
18
(
2014
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10010392841
Saved in:
10
Impact of store attributes on consumer-based retailer equity : an exploratory study of department retail stores
Das, Gopal
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 188-204
Persistent link: https://www.econbiz.de/10011326829
Saved in:
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