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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of internet commerce"
~isPartOf:"Journal of marketing communications"
~subject:"Online-Marketing"
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Online-Marketing
Online retailing
161
Online-Handel
161
Consumer behaviour
138
Konsumentenverhalten
138
E-commerce
72
Electronic Commerce
71
Internet marketing
39
Customer satisfaction
32
Kundenzufriedenheit
32
Beziehungsmarketing
26
Relationship marketing
26
Social Web
25
Social web
25
Website
25
Confidence
22
Vertrauen
22
Dienstleistungsqualität
19
Service quality
19
Viral marketing
19
Virales Marketing
19
Innovation adoption
18
Innovationsakzeptanz
18
Internet
17
Einzelhandel
15
India
15
Indien
15
Retail trade
15
online shopping
13
e-commerce
12
trust
12
China
11
Personalization
9
USA
9
United States
9
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8
Geschlecht
8
Personalisierung
8
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39
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English
39
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Agnihotri, Durgesh
1
Aiken, K. Damon
1
Al-Hawari, Mohd Ahmad
1
Alam, Ansari Sarwar
1
Alarcón-del-Amo, María-del-Carmen
1
Allred, Anthony
1
Amaya Rivas, Adriana A.
1
Amos, Clinton
1
Awan, Mahmood A.
1
Balaji, M. S.
1
Bat, Tuya
1
Bergiel, Blaise
1
Bhatt, Anil
1
Chao, Chih-Wei
1
Chaturvedi, Pallavi
1
Chawla, Deepak
1
Che, Tong
1
Chen, Chun-Der
1
Chieng, Fayrere
1
Chou, Shih Yung
1
Constantinides, Efthymios
1
Datta, Biplab
1
Deng, Xuefei Nancy
1
Do, Boram
1
Dolnicar, Sara
1
Drake, John R.
1
Dutta, Nirankush
1
Erkan, Ismail
1
Evans, Chris
1
Fathima, Arshiya
1
Feng, Bo
1
Furner, Christopher P.
1
Goi, Chai Lee
1
Gorman, Sarah
1
Haug, James C.
1
Hazari, Sunil
1
Ho, Han Chiang
1
Hong, Zhao
1
Huang, Albert H.
1
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1
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Asia Pacific journal of marketing and logistics
Journal of internet commerce
Journal of marketing communications
Journal of retailing and consumer services
72
Journal of business research : JBR
68
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
38
International journal of internet marketing and advertising : IJIMA
32
Information systems research : ISR
31
Journal of management information systems : JMIS
31
International journal of hospitality management
28
International journal of electronic marketing and retailing : IJEMR
27
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
Electronic commerce research
22
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Technological forecasting & social change : an international journal
17
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
Journal of electronic commerce research : JECR
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
Journal of hospitality marketing & management
15
Journal of retailing
15
Tourism management : research, policies, practice
15
International journal of contemporary hospitality management
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
International journal of business information systems : IJBIS
13
International journal of electronic commerce : IJEC
13
Cogent business & management
12
International journal of retail & distribution management
12
Electronic commerce research and applications
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
International journal of retail and distribution management
10
Management information systems : mis quarterly
10
Springer eBook Collection
10
Electronic markets : the international journal on networked business
9
Global business review
9
International journal of e-business research : an official publication of the Information Resources Management Association
9
Journal of international consumer marketing
9
Journal of the Academy of Marketing Science
9
Lehrbuch
9
European journal of marketing
8
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ECONIS (ZBW)
39
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1
Factors affecting users' impulse purchases in online group buying : online consumer reviews, countdowns and self-control
Sun, Jingjing
;
Li, Tingting
;
Sun, Shouqiang
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 224-240
Persistent link: https://www.econbiz.de/10014486683
Saved in:
2
Investigating the impact of authenticity of social media influencers on followers' purchase behavior : mediating analysis of parasocial interaction on Instagram
Agnihotri, Durgesh
;
Chaturvedi, Pallavi
;
Kulshreshtha, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2377-2394
Persistent link: https://www.econbiz.de/10014430243
Saved in:
3
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
4
Relationship of the theory of consumption values and flow with online brand experience : a study of young consumers
Fathima, Arshiya
;
Khan, Adil
;
Alam, Ansari Sarwar
- In:
Journal of internet commerce
22
(
2023
)
4
,
pp. 509-537
Persistent link: https://www.econbiz.de/10014372872
Saved in:
5
Online review antecedents of trust, purchase, and recommendation intention : a simulation-based experiment for hotels and AirBnBs
Furner, Christopher P.
;
Drake, John R.
;
Zinko, Robert
; …
- In:
Journal of internet commerce
21
(
2022
)
1
,
pp. 79-103
Persistent link: https://www.econbiz.de/10012801987
Saved in:
6
Dissatisfaction toward O2O websites : expectation disconfirmation and justice perspective
Che, Tong
;
Ji, Meng
;
Zheng, Xiabing
;
Feng, Bo
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 190-208
Persistent link: https://www.econbiz.de/10012798117
Saved in:
7
How does group-buying website quality for social commerce affect repurchase intention? : evidence from Chinese online users
Sun, Zhuo
;
Hong, Zhao
;
Wang, Zongshui
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2109-2129
Persistent link: https://www.econbiz.de/10013552978
Saved in:
8
Exploring the serial position effects of online consumer reviews on heuristic vs. systematic information processing and consumer decision-making
Lee, Yukyung
;
Lin, Carolyn A.
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 297-319
Persistent link: https://www.econbiz.de/10013352907
Saved in:
9
Aristotle's modes of persuasion and valence effects on online review trustworthiness and usefulness
Amos, Clinton
;
Zhang, Lixuan
;
King, Skylar
;
Allred, Anthony
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 360-391
Persistent link: https://www.econbiz.de/10013371030
Saved in:
10
Online review ratings : an analysis of product attributes and competitive environment
Sánchez-Pérez, Manuel
;
Illescas-Manzano, María D.
; …
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 487-505
Persistent link: https://www.econbiz.de/10013371042
Saved in:
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