//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"SpringerLink / Bücher"
~subject:"Brand"
~subject:"Luxury goods"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Premium products"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand
Luxury goods
Luxusgüter
40
Brand management
18
Consumer behaviour
18
Konsumentenverhalten
18
Markenführung
18
Luxusgut
16
Markenpolitik
13
Markenartikel
8
Fashion
6
Luxury
6
Mode
6
Marketing management
5
Marketingmanagement
5
Bekleidungsindustrie
4
Welt
4
World
4
China
3
Clothing industry
3
Deutschland
3
Einzelhandel
3
Germany
3
Luxusgüterhandel
3
Luxusgüterindustrie
3
Management
3
Marketing
3
Advertising
2
Advertising effects
2
Automotive industry
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Customer acquisition
2
Europa
2
Europe
2
Kfz-Industrie
2
Kleidung
2
Kundengewinnung
2
Luxury brands
2
Luxusgütermarkt
2
more ...
less ...
Online availability
All
Undetermined
38
Type of publication
All
Book / Working Paper
24
Article
16
Type of publication (narrower categories)
All
Article in journal
16
Aufsatz in Zeitschrift
16
Aufsatzsammlung
4
Hochschulschrift
1
Language
All
English
32
German
8
Author
All
König, Verena
3
Ko, Eunju
2
Kumagai, Ken
2
Amatulli, Cesare
1
Atwal, Glyn
1
Bandyopadhyay, Argho
1
Blazquez Cano, Marta
1
Brexendorf, Tim Oliver
1
Bryson, Douglas
1
Buchanan-Oliver, Margo
1
Burmann, Christoph
1
Büttner, Miriam
1
Casidy, Riza
1
Cedrola, Elena
1
Cheng, Kwang-Hwee
1
Choi, Tsan-Ming
1
Costabile, Michele
1
De Angelis, Matteo
1
Derval, Diana
1
Donzé, Pierre-Yves
1
Feng, Jiao
1
Fogel, Joshua
1
Fratocchi, Luciano
1
Fujioka, Rika
1
Guido, Gianluigi
1
Ha-Brookshire, Jung
1
Hati, Sri Rahayu Hijrah
1
Hennigs, Nadine
1
Henninger, Claudia E.
1
Ho Huy Tuu
1
Huber, Frank
1
Jiang, Qi
1
Jin, Byoungho
1
Kapferer, Jean-Noel
1
Kastner, Olga Louisa
1
Kernstock, Joachim
1
Kikuchi, Kazuo
1
Kim, Jongdae
1
Kim, Kyung Hoon
1
Kim, Miyea
1
more ...
less ...
Published in...
All
Asia Pacific journal of marketing and logistics
SpringerLink / Bücher
Journal of business research : JBR
169
Journal of retailing and consumer services
85
The journal of brand management : an international journal
71
Journal of fashion marketing and management
55
International journal of hospitality management
46
The journal of product & brand management
42
International journal of retail & distribution management
29
The Oxford handbook of luxury business
29
Psychology & marketing
28
Journal of global fashion marketing : JGfM
27
Journal of international consumer marketing
25
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
23
Luxury marketing : a challenge for theory and practice
22
International marketing review
20
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
International journal of advertising : the review of marketing communications
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
Journal of revenue and pricing management
15
Journal of travel and tourism marketing
15
New luxury management : creating and managing sustainable value across the organization
15
Springer eBook Collection
15
Transportation research / E : an international journal
14
Developing successful global strategies for marketing luxury brands
13
International journal of consumer studies
13
International journal of contemporary hospitality management
13
Global marketing strategies for the promotion of luxury goods
12
Marketing intelligence & planning
12
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
11
Global luxury : organizational change and emerging markets since the 1970s
11
International journal of wine business research : IJWBR
11
Journal of hospitality marketing & management
11
Strategic change
11
Sustainable Luxury : An International Perspective
11
The Cornell hospitality quarterly
11
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
10
Palgrave Advances in Luxury
10
Springer eBook Collection / Business and Management
10
Sustainable luxury : managing social and environmental performance in iconic brands
10
more ...
less ...
Source
All
ECONIS (ZBW)
40
Showing
1
-
10
of
40
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Luxury brands and corporate social responsibility (CSR) : exploring the differences between traditional and new luxury
Kwon, Jung Eun
;
Kim, Jongdae
;
Kim, Sang-hoon
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014486649
Saved in:
2
Exploring the role of brand-sustainability-self-congruence on consumers' evaluation of luxury brands
Kumagai, Ken
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1951-1969
Persistent link: https://www.econbiz.de/10014430195
Saved in:
3
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
4
How streamer channels influence luxury brand sales in live streaming commerce : an empirical study
Li, Guoxin
;
Tang, Peiwen
;
Feng, Jiao
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3069-3090
Persistent link: https://www.econbiz.de/10014486636
Saved in:
5
Use of real-life imagery and words in luxury brand trademarks : a study of the trademark lawsuits involving the Polo/Lauren Company
Cheng, Kwang-Hwee
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014285864
Saved in:
6
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
7
Impact of COVID-19 pandemic upon fashion consumer behavior : focus on mass and luxury products
Pang, Wonbae
;
Ko, Jisu
;
Kim, Sang Jin
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2149-2164
Persistent link: https://www.econbiz.de/10013552980
Saved in:
8
The impact of culture on millennials' attitudes towards luxury brands : evidence from Tokyo and Shanghai
Lu, Cheng
;
Sang, Zhencong
;
Song, Kun
;
Kikuchi, Kazuo
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2435-2451
Persistent link: https://www.econbiz.de/10013553016
Saved in:
9
Luxury goods and their counterfeits in Sub-Saharan Africa : a conceptual model of counterfeit luxury purchase intentions and empirical test
Ndereyimana, Charmant Sengabira
;
Lau, Antonio K. W.
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1222-1244
Persistent link: https://www.econbiz.de/10013391028
Saved in:
10
The effects of perceived luxury value on customer engagement and purchase intention in live streaming shopping
Yu, Fan
;
Zheng, Ran
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1303-1323
Persistent link: https://www.econbiz.de/10013391045
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->