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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"The service industries journal"
~subject:"Market orientation"
~subject:"Relationship marketing"
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Market orientation
Relationship marketing
Marketing management
70
Marketingmanagement
70
Consumer behaviour
24
Konsumentenverhalten
24
Beziehungsmarketing
15
China
9
Brand management
7
Markenführung
7
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Aljuhmani, Hasan Yousef
1
Arwani, Mokhamad
1
Bayram, Pelin
1
Beatson, Amanda
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Casidy, Riza
1
Chen, Hui-ju
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1
Guo, Chiquan
1
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1
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1
Hwang, Jiyoung
1
Imrie, Brian C.
1
Jiang, Yanxin
1
Jin, Byungho
1
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Papazissimou, Lucas G.
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1
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Shabbir, Rizwan
1
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Asia Pacific journal of marketing and logistics
The service industries journal
Journal of business research : JBR
78
Industrial marketing management : the international journal for industrial and high-tech firms
63
The journal of business & industrial marketing
38
Journal of strategic marketing
28
Journal of retailing and consumer services
25
European journal of marketing : EJM
20
SpringerLink / Bücher
20
Journal of the Academy of Marketing Science
17
Business horizons
14
AMS review : official publication of the Academy of Marketing Science
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
The journal of product & brand management
13
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
Cogent business & management
11
Journal of marketing communications
11
Journal of marketing management : MM
11
Journal of retailing
11
International journal of electronic customer relationship management : IJECRM
10
International journal of hospitality management
10
International review on public and non-profit marketing
10
Journal of business-to-business marketing
10
Journal of marketing
10
The marketing review
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Marketing intelligence & planning
9
Marketing letters : a journal of research in marketing
9
Europäische Hochschulschriften / 5
8
Harvard-Business-Manager : das Wissen der Besten
8
Springer eBook Collection / Business and Economics
8
The journal of brand management : an international journal
8
Gabler Edition Wissenschaft
7
International journal of innovation management
7
International journal of internet marketing and advertising : IJIMA
7
International journal of retail & distribution management
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
7
International business review : the official journal of the European International Business Academy
6
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1
Customer segment transition through the customer loyalty program
Kimura, Makoto
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 611-626
Persistent link: https://www.econbiz.de/10013163362
Saved in:
2
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
3
A method of customer valuation score and implementation for marketing strategy
Huang, Li
;
Liu, Matthew Tingchi
;
Song, Xi
;
Yen, Jerome
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 344-363
Persistent link: https://www.econbiz.de/10013553057
Saved in:
4
Market orientation, performance and the mediating role of innovation in Indonesian SMEs
D'Souza, Clare M.
;
Nanere, Marthin
;
Marimuthu, Malliga
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2314-2330
Persistent link: https://www.econbiz.de/10013553000
Saved in:
5
Multichannel integration along the customer journey : a systematic review and research agenda
Gao, Lily
;
Melero, Iguacel
;
Sesé, F. Javier
- In:
The service industries journal
40
(
2020
)
15/16
,
pp. 1087-1118
Persistent link: https://www.econbiz.de/10012403818
Saved in:
6
Market orientation, distributor relationship, and return on assets : optimizing distribution performance for industrial firms
Guo, Chiquan
;
Wang, Yong Jian
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10011529305
Saved in:
7
How perceived institutional pressures impact market orientation : an empirical study of Chinese manufacturing firms
Zhang, Jing
;
Jiang, Yanxin
;
Shabbir, Rizwan
;
Duan, Yanling
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
2
,
pp. 267-293
Persistent link: https://www.econbiz.de/10010532982
Saved in:
8
Exploring interactive communication using social media
Zhang, Chrystal B.
;
Lin, Yi Hsin
- In:
The service industries journal
35
(
2015
)
11/12
,
pp. 670-693
Persistent link: https://www.econbiz.de/10011401815
Saved in:
9
Designing loyalty programs that matter to customers
Ha, Sejin
;
Stoel, Leslie
- In:
The service industries journal
34
(
2014
)
6
,
pp. 495-514
Persistent link: https://www.econbiz.de/10010379347
Saved in:
10
The influence of service orientation and interaction orientation on consumer identification
Tung, Wei
;
Liang, Austin Rong-da
;
Chen, Su-chang
- In:
The service industries journal
34
(
2014
)
5
,
pp. 439-454
Persistent link: https://www.econbiz.de/10010379363
Saved in:
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