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~isPartOf:"Australasian marketing journal"
~isPartOf:"Tourism management : research, policies, practice"
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Beziehungsmarketing
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Consumer behaviour
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Customer satisfaction
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Dienstleistungsqualität
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O'Cass, Aron
5
Sok, Phyra
3
Sok, Keo Mony
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Carlson, Jamie
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Casidy, Riza
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Heirati, Nima
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Ngo, Liem Viet
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O’Cass, Aron
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Wymer, Walter
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Australasian marketing journal
Tourism management : research, policies, practice
Industrial marketing management : the international journal for industrial and high-tech firms
22
The journal of services marketing
18
Journal of business research : JBR
13
European journal of marketing : EJM
11
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7
Journal of retailing and consumer services
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European business review : EBR ; the official journal of the International Management Centres, Europe
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Journal of nonprofit & public sector marketing
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Asia Pacific journal of marketing and logistics
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British journal of management : BJM
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Electronic markets : the international journal on networked business
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Journal of fashion marketing and management
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of sport management : the official journal of the North American Society of Sport Management
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Managing service quality : MSQ ; an international journal
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Marketing theory
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The journal of consumer marketing
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Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
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European journal of marketing
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Health marketing quarterly
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International Journal of Consumer Studies
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International journal of consumer studies
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International small business journal : researching entrepreneurship
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Journal of Business & Industrial Marketing
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Journal of Product Innovation Management
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Journal of Services Marketing
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of global marketing
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Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
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1
Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers
Casidy, Riza
;
Wymer, Walter
;
O'Cass, Aron
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 72-84
Persistent link: https://www.econbiz.de/10011813817
Saved in:
2
An exploratory study into managing value creation in tourism service firms : understanding value creation phases at the intersection of the tourism service firm and their customers
O'Cass, Aron
;
Sok, Phyra
- In:
Tourism management : research, policies, practice
51
(
2015
),
pp. 186-200
Persistent link: https://www.econbiz.de/10011414944
Saved in:
3
Achieving superior SME performance : overarching role of marketing, innovation, and learning capabilities
Sok, Phyra
;
O'Cass, Aron
;
Sok, Keo Mony
- In:
Australasian marketing journal
21
(
2013
)
3
,
pp. 161-167
Persistent link: https://www.econbiz.de/10010125790
Saved in:
4
Achieving superior SME performance: Overarching role of marketing, innovation, and learning capabilities
Sok, Phyra
;
O’Cass, Aron
;
Sok, Keo Mony
- In:
Australasian marketing journal
21
(
2013
)
3
,
pp. 161-167
Persistent link: https://www.econbiz.de/10010171328
Saved in:
5
An e-retailing assessment of perceived website-service innovativeness : implications for website quality evaluations, loyalty and word of mouth
O'Cass, Aron
;
Carlson, Jamie
- In:
Australasian marketing journal
20
(
2012
)
1
,
pp. 28-36
Persistent link: https://www.econbiz.de/10009508012
Saved in:
6
Examining market entry mode strategies via resource-based and institutional influences : empirical evidence from a region-within-country economy context
O'Cass, Aron
;
Ngo, Liem Viet
;
Heirati, Nima
- In:
Australasian marketing journal
20
(
2012
)
3
,
pp. 224-233
Persistent link: https://www.econbiz.de/10009624302
Saved in:
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