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~isPartOf:"Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"The service industries journal"
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Internal branding
33
Interne Markenführung
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Brand image
8
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Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
European journal of marketing : EJM
The service industries journal
The journal of brand management : an international journal
11
The journal of product & brand management
10
Antecedents and outcomes of employee-based brand equity
9
Innen beginnen : von der internen Kommunikation zum Internal Branding
6
Journal of business research : JBR
5
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
4
Services marketing quarterly
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Innovative Markenführung und -implementierung
3
International journal of contemporary hospitality management
3
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
2
Business-to-business brand management : theory, research and executive case study exercises
2
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
2
Corporate reputation review
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
2
European journal of marketing
2
Global business review
2
International journal of hospitality management
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Jahrbuch Marketing ... : Trendthemen und Tendenzen
2
Journal of air transport management
2
Journal of financial services marketing : JFSM
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing management : MM
2
Journal of strategic marketing
2
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
2
Marketing : ZFP ; journal of research and management
2
Personalmarketing 2.0 : vom Employer Branding zum Recruiting
2
The Routledge companion to contemporary brand management
2
The international review of retail, distribution and consumer research
2
The journal of services marketing
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Advances in corporate branding
1
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Australasian marketing journal
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Best practice der Markenführung
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ECONIS (ZBW)
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1
Effects of internal branding management in a hospital context
Huang, Ching-Ying
;
Lai, Chia-Hsien
- In:
The service industries journal
41
(
2021
)
15/16
,
pp. 985-1006
Persistent link: https://www.econbiz.de/10012695306
Saved in:
2
Effects of internal branding and brand-oriented leadership on work-related outcomes
Ayrom, Shabnam
;
Tumer, Mustafa
- In:
The service industries journal
41
(
2021
)
15/16
,
pp. 1097-1117
Persistent link: https://www.econbiz.de/10012695315
Saved in:
3
Antecedents and consequences of brand-oriented companies
Huang, Yen-tsung
;
Tsai, Ya-ting
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 2020-2041
Persistent link: https://www.econbiz.de/10010205941
Saved in:
4
Employee as symbol : stereotypical age effects on corporate brand associations
Davies, Gary
;
Chun, Rosa
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 663-683
Persistent link: https://www.econbiz.de/10009567641
Saved in:
5
A multilevel investigation of relationships among brand-centered HRM, brand psychological ownership, brand citizenship behaviors, and customer satisfaction
Chang, Aihwa
;
Chiang, Hsu-hsin
;
Han, Tzu-shian
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 626-662
Persistent link: https://www.econbiz.de/10009567643
Saved in:
6
Building and measuring employee-based brand equity
King, Ceridwyn
;
Grace, Debra
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 938-971
Persistent link: https://www.econbiz.de/10008650644
Saved in:
7
The performance implications of company-salesperson corporate brand misalignment
Anisimova, Tatiana
;
Mavondo, Felix T.
- In:
European journal of marketing : EJM
44
(
2010
)
6
,
pp. 771-795
Persistent link: https://www.econbiz.de/10003989128
Saved in:
8
Behavioral Branding als Führungsansatz verstehen
Kernstock, Joachim
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 3-33)
.
2009
Persistent link: https://www.econbiz.de/10003856250
Saved in:
9
Markenidentität als Basis für Brand Behavior
Esch, Franz-Rudolf
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 35-46)
.
2009
Persistent link: https://www.econbiz.de/10003856274
Saved in:
10
Ein sozialpsychologischer Erklärungsansatz von Brand Behavior
Wentzel, Daniel
;
Tomczak, Torsten
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 47-64)
.
2009
Persistent link: https://www.econbiz.de/10003856277
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