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~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"International marketing review"
~subject:"Internationales Marketing"
~subject:"Multinationales Unternehmen"
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Internationales Marketing
Multinationales Unternehmen
Designation of origin
55
Herkunftsbezeichnung
55
Consumer behaviour
40
Konsumentenverhalten
40
Brand image
32
Markenimage
32
Brand management
19
Markenführung
19
International marketing
17
Country of origin
13
Brand
10
Country-of-origin
10
Markenartikel
10
Rules of origin
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Ursprungsregeln
10
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Country image
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Marketingmanagement
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National culture
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Magnusson, Peter
3
Westjohn, Stanford A.
3
Zdravkovic, Srdan
3
Balabanis, George
1
Bartsch, Fabian
1
Cerviño, Julio
1
Chu, Kyounghee
1
Cleveland, Mark
1
D'Souza, Clare M.
1
Diamantopoulos, Adamantios
1
Farrell, Carlyle A.
1
Gao, Ying
1
Garrett, Tony C.
1
Gregory, Gary
1
Halimi, Tariq Abdullatif
1
Han, C. M.
1
Herz, Marc
1
Hong, Ruiyang
1
Hu, Zuohao
1
Insch, Andrea
1
Japutra, Arnold
1
Kim, Kyung Ae
1
Knight, John
1
Koschate-Fischer, Nicole
1
Krüger, Tinka
1
Lee, Sung-kyu
1
Li, Jinping
1
Lin, Xiaohua
1
Majid, Kashef A.
1
Mandler, Timo
1
Martín Martín, Oscar
1
Mather, Damien
1
Moon, Byeong-joon
1
Oh, Han-Mo
1
Samiee, Saeed
1
Seo, Yuri
1
Septianto, Felix
1
Siamagka, Niloletta-Theofania
1
Sullivan Mort, Gillian
1
Sung, Billy
1
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Brand management in emerging markets : theories and practice
International marketing review
International business review : the official journal of the European International Business Academy
11
Journal of international consumer marketing
9
Journal of global marketing
8
Journal of international marketing
6
Journal of business research : JBR
5
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
5
The international journal of human resource management
5
Asia Pacific journal of marketing and logistics
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Corporate reputation review : an international journal
3
International journal of emerging markets
3
The journal of product & brand management
3
Business history
2
Essays on the effects of brand names and prices on consumer behavior
2
IMADI.net-Projektbericht
2
International business and economics research journal
2
International journal of management and economics
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of Islamic marketing
2
Journal of euromarketing
2
Journal of marketing
2
Journal of retailing and consumer services
2
Journal of travel and tourism marketing
2
Management revue : socio-economic studies
2
Marketing intelligence & planning
2
RIETI discussion paper
2
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
1
Asia Pacific business review
1
Asian business & management
1
Asian dimensions of services marketing
1
Berichte aus der Betriebswirtschaft
1
Brands : interdisciplinary perspectives
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
CESifo Working Paper
1
CESifo working papers
1
Can multinationals bridge the gap between global and local?
1
China & world economy
1
Cross cultural & strategic management
1
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ECONIS (ZBW)
18
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1
Understanding consumers' upward blame attribution, revenge and reconciliation toward multinational versus domestic brand scandals
Yuan, Shaofeng
;
Li, Jinping
;
Gao, Ying
- In:
International marketing review
40
(
2023
)
6
,
pp. 1432-1455
Persistent link: https://www.econbiz.de/10014470383
Saved in:
2
Is brand globalness compatible with brand country-of-origin? : an investigation of hybrid brand positioning strategies for emerging market brands
Hong, Ruiyang
;
Zhang, Zhe
;
Zhang, Chun
;
Hu, Zuohao
- In:
International marketing review
40
(
2023
)
1
,
pp. 49-79
Persistent link: https://www.econbiz.de/10014227450
Saved in:
3
Consumer animosity : the mitigating effect of perceived brand globalness
Mandler, Timo
;
Bartsch, Fabian
;
Krüger, Tinka
;
Kim, …
- In:
International marketing review
40
(
2023
)
2
,
pp. 365-384
Persistent link: https://www.econbiz.de/10014266966
Saved in:
4
A longitudinal analysis of country image and brand origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Saved in:
5
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix
;
Japutra, Arnold
;
Sung, Billy
;
Seo, Yuri
- In:
International marketing review
39
(
2022
)
4
,
pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
Saved in:
6
Examining the role of empathy on third-country nationals' foreign product purchase behaviour : a study of the growing international boycott against Israel
Halimi, Tariq Abdullatif
;
D'Souza, Clare M.
;
Sullivan …
- In:
International marketing review
34
(
2017
)
6
,
pp. 760-786
Persistent link: https://www.econbiz.de/10011799779
Saved in:
7
Inconsistencies in the behavioural effects of consumer ethnocentrism : the role of brand, product category and country of origin
Balabanis, George
;
Siamagka, Niloletta-Theofania
- In:
International marketing review
34
(
2017
)
2
,
pp. 166-182
Persistent link: https://www.econbiz.de/10011673987
Saved in:
8
The EU as superordinate brand origin : an entitativity perspective
Diamantopoulos, Adamantios
;
Herz, Marc
; …
- In:
International marketing review
34
(
2017
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10011673989
Saved in:
9
Country of origin effects in international marketing channels : how overseas distributors account for the origins of products and brands
Moon, Byeong-joon
;
Oh, Han-Mo
- In:
International marketing review
34
(
2017
)
2
,
pp. 224-238
Persistent link: https://www.econbiz.de/10011674208
Saved in:
10
Buy-national campaigns : congruence determines premiums for domestic products
Insch, Andrea
;
Mather, Damien
;
Knight, John
- In:
International marketing review
34
(
2017
)
2
,
pp. 239-253
Persistent link: https://www.econbiz.de/10011674213
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