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~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of global marketing"
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Search: subject_exact:"Markenpolitik"
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Brand management
138
Markenführung
138
Consumer behaviour
94
Konsumentenverhalten
94
Brand image
72
Markenimage
72
Brand
50
Markenartikel
48
Mode
48
Fashion
47
Luxury goods
36
Luxusgüter
36
Social Web
23
Social web
23
China
20
Designation of origin
18
Herkunftsbezeichnung
18
Internet marketing
18
Online-Marketing
18
Beziehungsmarketing
17
Relationship marketing
17
Bekleidungsindustrie
14
Clothing industry
14
Advertising effects
12
International marketing
12
Internationales Marketing
12
Werbewirkung
12
Textile distribution
11
Textilhandel
11
Brand loyalty
10
Corporate Social Responsibility
10
Corporate social responsibility
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India
10
Indien
10
Marketing management
10
Marketingmanagement
10
Personality psychology
8
Persönlichkeitspsychologie
8
Advertising
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Article
136
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121
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17
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139
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Phau, Ian
5
He, Jiaxun
3
Aashish, Kumar
2
Kim, HaeJung
2
Kim, Jieun
2
Kim, Jiyoung
2
Lee, Yuri
2
Li, Fuan
2
Mishra, Prashant
2
Pomodoro, Sabrina
2
Raman, Prashant
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Sun, Qin
2
Wang, Cheng Lu
2
Warnaby, Gary
2
Ahn, SooKyoung
1
Al-Hajla, Ali Homaid
1
Alexander, Bethan
1
Alon, Ilan
1
Alvarado-Herrera, Alejandro
1
Andreu Domingo, David
1
Arroyo-Cañada, Francisco-Javier
1
Ayala, Edgardo
1
Bakshi, Madhupa
1
Bandyopadhyay, Chinmoy
1
Bang Nguyen Viet
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1
Bao, Yeqing
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1
Behl, Abhishek
1
Behrens, Stefan
1
Berlanga Silvente, Vanesa
1
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1
Bradshaw, Amanda S.
1
Brum, Alessandro
1
Cardona, Adolfo Rudy
1
Carduck, Juliane
1
Casais, Beatriz
1
Castelli, Cecilia
1
Cauberghe, Verolien
1
Cavender, RayeCarol
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Brand management in emerging markets : theories and practice
Journal of fashion marketing and management
Journal of global marketing
Journal of business research : JBR
602
The journal of brand management : an international journal
565
The journal of product & brand management
386
SpringerLink / Bücher
316
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Psychology & marketing
112
Journal of strategic marketing
111
Marketing intelligence & planning
111
Industrial marketing management : the international journal for industrial and high-tech firms
107
Journal of marketing communications
107
Asia Pacific journal of marketing and logistics
104
International journal of hospitality management
103
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
101
Journal of marketing management : MM
101
The IUP journal of brand management : IJBRM
92
Innovatives Markenmanagement
86
Springer eBook Collection
85
Journal of the Academy of Marketing Science
83
Journal of marketing
81
Journal of promotion management : innovations in planning and applied research
75
Marketing letters : a journal of research in marketing
70
Research
69
International journal of advertising : the review of marketing communications
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
66
Journal of advertising research
65
International marketing review
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
63
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Journal of travel and tourism marketing
53
Business horizons
52
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ECONIS (ZBW)
138
OLC EcoSci
1
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1
The dark side of members' heterogeneity within online brand communities and global virtual teams : an extension to Schwartz's value theory
Raut, Sachin Kumar
;
Rana, Sudhir
;
Kathuria, Sakshi
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 284-302
Persistent link: https://www.econbiz.de/10014390264
Saved in:
2
The dark side of brand-based online communities : the role of culture
Behl, Abhishek
;
Jain, Kokil
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 241-244
Persistent link: https://www.econbiz.de/10014390268
Saved in:
3
Dark side of consumer-brand relationships : a brand hate perspective in anti-brand social media communities
Kamboj, Shampy
;
Sharma, Manika
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 245-267
Persistent link: https://www.econbiz.de/10014390285
Saved in:
4
Disengagement toward brand-based online communities : the role of culture
Kumar, Aman
;
Shankar, Amit
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 268-283
Persistent link: https://www.econbiz.de/10014390286
Saved in:
5
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
6
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
7
A systematic analysis of non-accidental visual-spatial properties in Chinese brand names and their esthetic associations
Chan, Fong Yee
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 339-355
Persistent link: https://www.econbiz.de/10014390333
Saved in:
8
The impact of nostalgia on brand resurrection and iconness : the importance of being local
Gonzalez-Cavazos, Beatriz
;
Quintanilla, Claudia
;
Ayala, …
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 396-416
Persistent link: https://www.econbiz.de/10014390337
Saved in:
9
E-commerce in the internet-enabled foreign expansion of Polish fashion brands owned by SMEs
Witek-Hajduk, Marzanna Katarzyna
;
Grudecka, Anna Małgorzata
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 51-66
Persistent link: https://www.econbiz.de/10012797985
Saved in:
10
Do consumers really care about aspects of corporate social responsibility when developing attitudes toward a brand?
Vera, Jorge
;
Alvarado-Herrera, Alejandro
; …
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 193-207
Persistent link: https://www.econbiz.de/10013361602
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