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~isPartOf:"Business horizons"
~isPartOf:"Harvard business review : HBR"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Werbewirkung"
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Search: subject_exact:"Search engine marketing"
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Werbewirkung
Internet marketing
144
Online-Marketing
144
Social Web
93
Social web
93
Consumer behaviour
44
Konsumentenverhalten
44
Social media
43
Viral marketing
38
Virales Marketing
38
Brand management
32
Markenführung
32
Tourism marketing
30
Tourismusmarketing
30
Beziehungsmarketing
21
Online retailing
21
Online-Handel
21
Relationship marketing
21
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21
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Campbell, Colin L.
2
Bao, Jigang
1
Cheng, Chia-Kuen
1
Farrell, Justine Rapp
1
Farrington, Thomas
1
Hou, Yuansi
1
Huang, Zhuowei
1
Hudson, Sarah
1
Jin, Gewen
1
Kim, Hyounggon
1
Li, Xiang
1
Liu, Xing
1
Marks, Lawrence J.
1
O'Gorman, Kevin
1
Perez-Vega, Rodrigo
1
Petrick, James F.
1
Puncheva-Michelotti, Petya
1
Scholz, Joachim
1
Smith, Andrew N.
1
Taheri, Babak
1
Wan, Lisa C.
1
Weng, Lisheng
1
Xue, Nan (Iris)
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Business horizons
Harvard business review : HBR
Tourism management : research, policies, practice
International journal of advertising : the review of marketing communications
68
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
65
Journal of marketing communications
56
Journal of advertising research
54
International journal of internet marketing and advertising : IJIMA
50
Journal of business research : JBR
49
International journal of advertising : the quarterly review of marketing communications
38
Journal of promotion management : innovations in planning and applied research
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Journal of retailing and consumer services
25
Journal of marketing research : JMR
23
Journal of promotion management : JPM
22
Management science : journal of the Institute for Operations Research and the Management Sciences
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Information systems research : ISR
17
Psychology & marketing
17
International journal of electronic commerce : IJEC
16
Journal of advertising : official publication of the American Academy of Advertising
15
Journal of marketing research
13
Quantitative marketing and economics : QME
13
Journal of current issues and research in advertising
12
Electronic commerce research
11
European journal of marketing : EJM
11
Journal of internet commerce
11
Journal of marketing
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
International journal of electronic marketing and retailing : IJEMR
10
Journal of electronic commerce research : JECR
10
Marketing intelligence & planning
10
Electronic commerce research and applications
9
Journal of retailing
9
Marketing science
9
CESifo working papers
8
Cogent business & management
8
Journal of current issues and research in advertising : JCIRA
8
Journal of the Academy of Marketing Science
8
Marketing letters : a journal of research in marketing
8
Operations research
8
Tourism analysis : an interdisciplinary tourism & hospitality journal
8
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ECONIS (ZBW)
8
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1
Relaxing or challenging? : how social crowding influences the effectiveness of activity-based destination advertising
Xue, Nan (Iris)
;
Liu, Xing
;
Wan, Lisa C.
;
Hou, Yuansi
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457629
Saved in:
2
A model of tourism advertising effects
Weng, Lisheng
;
Huang, Zhuowei
;
Bao, Jigang
- In:
Tourism management : research, policies, practice
85
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012514376
Saved in:
3
More than meets the eye : the functional components underlying influencer marketing
Campbell, Colin L.
;
Farrell, Justine Rapp
- In:
Business horizons
63
(
2020
)
4
,
pp. 469-479
Persistent link: https://www.econbiz.de/10012287569
Saved in:
4
Employer branding and CSR communication in online recruitment advertising
Puncheva-Michelotti, Petya
;
Hudson, Sarah
;
Jin, Gewen
- In:
Business horizons
61
(
2018
)
4
,
pp. 643-651
Persistent link: https://www.econbiz.de/10011883640
Saved in:
5
On being attractive, social and visually appealing in social media : the effects of anthropomorphic tourism brands on Facebook fan pages
Perez-Vega, Rodrigo
;
Taheri, Babak
;
Farrington, Thomas
; …
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 339-347
Persistent link: https://www.econbiz.de/10011814767
Saved in:
6
Augmented reality : designing immersive experiences that maximize consumer engagement
Scholz, Joachim
;
Smith, Andrew N.
- In:
Business horizons
59
(
2016
)
2
,
pp. 149-161
Persistent link: https://www.econbiz.de/10011451873
Saved in:
7
Good native advertising isn’t a secret
Campbell, Colin L.
;
Marks, Lawrence J.
- In:
Business horizons
58
(
2015
)
6
,
pp. 599-606
Persistent link: https://www.econbiz.de/10011392828
Saved in:
8
A systematic comparison of first-time and repeat visitors via a two-phase online survey
Li, Xiang
;
Cheng, Chia-Kuen
;
Kim, Hyounggon
;
Petrick, …
- In:
Tourism management : research, policies, practice
29
(
2008
)
2
,
pp. 278-293
Persistent link: https://www.econbiz.de/10003695979
Saved in:
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