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~isPartOf:"Journal of electronic commerce research : JECR"
~subject:"Kundenintegration"
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Kundenintegration
Social Web
155
Social web
155
Internet marketing
69
Online-Marketing
69
Consumer behaviour
57
Konsumentenverhalten
57
Social media
50
Viral marketing
31
Virales Marketing
31
Beziehungsmarketing
30
Relationship marketing
30
Brand management
27
Markenführung
27
E-commerce
19
Electronic Commerce
19
Online retailing
19
Online-Handel
19
Social network
18
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18
Brand image
12
Markenimage
12
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11
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11
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9
Digitalisierung
9
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Aghanli, Niloofar
1
Chiang, Chang-Tang
1
Cortimiglia, Marcelo Nogueira
1
Farzana Quoquab
1
Featherman, Mauricio S.
1
Ghadamosi, Ayantunji
1
Hajli, Nick
1
Jihad Mohammad
1
Jin, Ming-hua
1
Karahanna, Elena
1
Kim, Changsu
1
Kim, Jongheon
1
Koo, Tian-Lih
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Liao, Chien Hsiang
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Liu, Qianqian
1
Main, Naser Alolayyan
1
Martini, Antonella
1
Massa, Silvia
1
Oliveira, Daniel Thomé de
1
Rezaei, Saeid
1
Scholz, Joachim
1
Shin, Namchul
1
Smith, Andrew N.
1
Testa, Stefania
1
Thurasamy Ramayah
1
Watson, Richard T.
1
Yang, Ming-Hsien
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Business horizons
Journal of electronic commerce research : JECR
Journal of business research : JBR
47
Journal of retailing and consumer services
23
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
Technological forecasting & social change : an international journal
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
The journal of brand management : an international journal
11
Industrial marketing management : the international journal for industrial and high-tech firms
9
The journal of product & brand management
9
International journal of technology marketing : IJTMkt
8
Journal of strategic marketing
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
The journal of product innovation management : an international publication of the Product Development & Management Association
7
Journal of service management
6
Marketing intelligence & planning
6
Research policy : policy, management and economic studies of science, technology and innovation
6
The journal of services marketing
6
Asia Pacific journal of marketing and logistics
5
Innovation: organization & management : IOM
5
International journal of internet marketing and advertising : IJIMA
5
International journal of networking and virtual organisations : IJNVO
5
Journal of engineering and technology management : JET-M
5
Journal of management information systems : JMIS
5
Journal of marketing management : MM
5
Journal of marketing theory and practice
5
Journal of promotion management : innovations in planning and applied research
5
Journal of service theory and practice : JSTP
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Marketing theory
5
Technovation : the international journal of technological innovation, entrepreneurship and technology management
5
Electronic markets : EM ; the international journal of electronic commerce and business media
4
Electronic markets : the international journal on networked business
4
Information systems research : ISR
4
International journal of hospitality management
4
International journal of innovation and technology management
4
International journal of innovation management
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of technology management : IJTM
4
Journal of fashion marketing and management
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ECONIS (ZBW)
8
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1
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8
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Date (oldest first)
1
Brand value co-creation in the social commerce era : empirical evidence from Iran
Rezaei, Saeid
;
Hajli, Nick
;
Ghadamosi, Ayantunji
; …
- In:
Journal of electronic commerce research : JECR
22
(
2021
)
1
,
pp. 46-58
Persistent link: https://www.econbiz.de/10012519225
Saved in:
2
The effect of user-generated content quality on brand engagement : the mediating role of functional and emotional values
Jihad Mohammad
;
Farzana Quoquab
;
Thurasamy Ramayah
; …
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
1
,
pp. 39-55
Persistent link: https://www.econbiz.de/10012295985
Saved in:
3
What drives customer engagement behavior? : the impact of user participation from a sociotechnical perspective
Chiang, Chang-Tang
;
Yang, Ming-Hsien
;
Koo, Tian-Lih
; …
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
3
,
pp. 197-214
Persistent link: https://www.econbiz.de/10012296019
Saved in:
4
Value co-creation in web-based multisided platforms : a conceptual framework and implications for business model design
Oliveira, Daniel Thomé de
;
Cortimiglia, Marcelo Nogueira
- In:
Business horizons
60
(
2017
)
6
,
pp. 747-758
Persistent link: https://www.econbiz.de/10011771751
Saved in:
5
Augmented reality : designing immersive experiences that maximize consumer engagement
Scholz, Joachim
;
Smith, Andrew N.
- In:
Business horizons
59
(
2016
)
2
,
pp. 149-161
Persistent link: https://www.econbiz.de/10011451873
Saved in:
6
Customer co-creation projects and social media : the case of Barilla of Italy
Martini, Antonella
;
Massa, Silvia
;
Testa, Stefania
- In:
Business horizons
57
(
2014
)
3
,
pp. 425-434
Persistent link: https://www.econbiz.de/10010359469
Saved in:
7
User perception of the quality, value, and utility of user-generated content
Kim, Changsu
;
Jin, Ming-hua
;
Kim, Jongheon
;
Shin, Namchul
- In:
Journal of electronic commerce research : JECR
13
(
2012
)
4
,
pp. 305-319
Persistent link: https://www.econbiz.de/10009728078
Saved in:
8
Unveiling user-generated content : designing websites to best present customer reviews
Liu, Qianqian
;
Karahanna, Elena
;
Watson, Richard T.
- In:
Business horizons
54
(
2011
)
3
,
pp. 231-240
Persistent link: https://www.econbiz.de/10009126407
Saved in:
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