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~isPartOf:"Journal of fashion marketing and management"
~subject:"Augmented reality"
~subject:"Innovationsmanagement"
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Business horizons
Journal of fashion marketing and management
Journal of retailing and consumer services
18
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Tourism management : research, policies, practice
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International journal of retail and distribution management
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Technological forecasting & social change : an international journal
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Journal of open innovation : technology, market, and complexity
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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The journal of services marketing
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Understanding Innovation
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14th International Conference, 'Thinking Minds: Nurturing the Design of a Better Future', June 22-26, 2009, Malaysia
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
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CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
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Central European Management Journal
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Competence management for open innovation : tools and IT support to unlock the innovation potential beyond company boundaries
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Competition, strategy, and innovation : the impact of trends in business and the consumer world
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Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
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Digitale Welten: neue Ansätze in der Wirtschafts- und Sozialkybernetik : Konferenz für Wirtschafts- und Sozialkybernetik KyWi 2014 vom 10. bis 11. Juli 2014 in Stuttgart
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How augmented reality can improve e-commerce website quality through interactivity and vividness : the moderating role of need for touch
Kim, Seeun
;
Park, Hyejune
;
Kader, Mohammad Shahidul
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 760-783
Persistent link: https://www.econbiz.de/10014430513
Saved in:
2
How mobile augmented reality digitally transforms the retail sector : examining trust in augmented reality apps and online/offline store patronage intention
Kang, Ju-Young M.
;
Kim, Jungkeun
;
Lee, Ji Young
;
Lin, …
- In:
Journal of fashion marketing and management
27
(
2023
)
1
,
pp. 161-181
Persistent link: https://www.econbiz.de/10013555083
Saved in:
3
Strategies for the successful implementation of augmented reality
Berman, Barry
;
Pollack, Debra
- In:
Business horizons
64
(
2021
)
5
,
pp. 621-630
Persistent link: https://www.econbiz.de/10012990354
Saved in:
4
Flatlined : combatting the death of retail stores
Berman, Barry
- In:
Business horizons
62
(
2019
)
1
,
pp. 75-82
Persistent link: https://www.econbiz.de/10011995667
Saved in:
5
Go boldly! : explore augmented reality (AR), virtual reality (VR), and mixed reality (MR) for business
Farshid, Mana
;
Paschen, Jeannette
;
Eriksson, Theresa
; …
- In:
Business horizons
61
(
2018
)
5
,
pp. 657-663
Persistent link: https://www.econbiz.de/10011922179
Saved in:
6
Augmented reality : designing immersive experiences that maximize consumer engagement
Scholz, Joachim
;
Smith, Andrew N.
- In:
Business horizons
59
(
2016
)
2
,
pp. 149-161
Persistent link: https://www.econbiz.de/10011451873
Saved in:
7
Solving the crisis of immediacy : how digital technology can transform the customer experience
Parise, Salvatore
;
Guinan, Patricia J.
;
Kafka, Ron
- In:
Business horizons
59
(
2016
)
4
,
pp. 411-420
Persistent link: https://www.econbiz.de/10011514824
Saved in:
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