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~isPartOf:"Business horizons"
~isPartOf:"Research"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Communication"
~subject:"Customer integration"
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Communication
Customer integration
Social Web
155
Social web
155
Online-Marketing
70
Internet marketing
67
Social media
52
Beziehungsmarketing
33
Relationship marketing
33
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30
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30
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28
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28
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23
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Drummond, Conor
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1
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1
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Gust, Benjamin
1
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1
Heun, Thomas
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Karahanna, Elena
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1
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1
Liu, Qianqian
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Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
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Business horizons
Research
The journal of business & industrial marketing
Journal of business research : JBR
59
Journal of retailing and consumer services
26
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
Corporate communications : an international journal
17
Journal of communication management : an international journal
16
Technological forecasting & social change : an international journal
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
The journal of brand management : an international journal
12
International journal of technology marketing : IJTMkt
11
Journal of strategic marketing
11
Information systems research : ISR
10
International journal of internet marketing and advertising : IJIMA
10
International journal of networking and virtual organisations : IJNVO
10
Journal of promotion management : innovations in planning and applied research
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
The journal of product & brand management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of advertising research
8
Journal of management information systems : JMIS
8
Psychology & marketing
8
SpringerLink / Bücher
8
International journal of business communication : IJBC ; a publication of the Association of Business Communication
7
International journal of contemporary hospitality management
7
Journal of marketing communications
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Marketing intelligence & planning
7
The journal of product innovation management : an international publication of the Product Development & Management Association
7
The journal of services marketing
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of internet commerce
6
Journal of marketing management : MM
6
Journal of travel and tourism marketing
6
Research policy : policy, management and economic studies of science, technology and innovation
6
Tourism management : research, policies, practice
6
Asia Pacific journal of marketing and logistics
5
Contemporary issues in social media marketing
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ECONIS (ZBW)
19
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1
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10
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19
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date (newest first)
date (oldest first)
1
Emotional mechanics of gamification and value co-creation : the digital platform Nike+ as a B2B2C ecosystem
García-Magro, Cristina
;
Martín Peña, María Luz
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 414-428
Persistent link: https://www.econbiz.de/10013539282
Saved in:
2
Guest editorial: social media in business-to-business interaction, engagement, co-creation, and communication
McGrath, Helen
;
O'Toole, Thomas
;
Drummond, Conor
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1601-1606
Persistent link: https://www.econbiz.de/10014314173
Saved in:
3
Special issue: social media in business-to-business interaction, engagement, co-creation, and communication
McGrath, Helen
(
ed.
);
O'Toole, Thomas
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014314174
Saved in:
4
Towards dissemination, detection and combating misinformation on social media : a literature review
Kaur, Kulvinder
;
Gupta, Samrat
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1656-1674
Persistent link: https://www.econbiz.de/10014314199
Saved in:
5
Business customer virtual interaction : enhancing value creation in B2B markets in the post-COVID-19 era : an SME perspective
Fready, Samby
;
Vel, Prakash
;
Nyadzayo, Munyaradzi W.
- In:
The journal of business & industrial marketing
37
(
2022
)
10
,
pp. 2075-2094
Persistent link: https://www.econbiz.de/10013455382
Saved in:
6
Mobilität - Wirtschaft - Kommunikation : wie die Mobilität von Unternehmen, Personen, Kapital, Waren und Dienstleistungen die Kommunikation verändert
Matrisciano, Sara
(
ed.
);
Hoffmann, Edgar
(
ed.
); …
-
Internationale und Interdisziplinäre Jahrestagung des …
-
2021
Persistent link: https://www.econbiz.de/10012304140
Saved in:
7
User-oriented appropriateness : a theoretical model of written text on facebook for improved PR communication
Gust, Benjamin
-
2020
Persistent link: https://www.econbiz.de/10012210631
Saved in:
8
Global crisis communications in a world of social media : an interview with Anke Schmidt, Senior Vice President of Corporate Communications and Government Relations at BASF
Schmidt, Anke
(
interviewee
);
Laufer, Daniel
(
interviewer
)
- In:
Business horizons
62
(
2019
)
3
,
pp. 343-345
Persistent link: https://www.econbiz.de/10012024127
Saved in:
9
Digitalisierung und Kommunikation : Konsequenzen der digitalen Transformation für die Wirtschaftskommunikation
Stumpf, Marcus
(
ed.
)
-
Interdisziplinäre Tagung des Forschungsnetzwerkes …
-
2019
Persistent link: https://www.econbiz.de/10012025135
Saved in:
10
Value co-creation in web-based multisided platforms : a conceptual framework and implications for business model design
Oliveira, Daniel Thomé de
;
Cortimiglia, Marcelo Nogueira
- In:
Business horizons
60
(
2017
)
6
,
pp. 747-758
Persistent link: https://www.econbiz.de/10011771751
Saved in:
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