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~isPartOf:"Business horizons"
~subject:"Beziehungsmarketing"
~subject:"Marketing management"
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Beziehungsmarketing
Marketing management
Consumer behaviour
85
Konsumentenverhalten
85
Relationship marketing
31
Brand management
19
Markenführung
19
Social Web
19
Social web
19
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17
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Beschwerdemanagement
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Campbell, Colin L.
3
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2
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2
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2
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2
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2
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2
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2
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2
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2
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1
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1
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1
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1
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Business horizons
Journal of retailing and consumer services
485
Journal of business research : JBR
387
International journal of hospitality management
167
The journal of services marketing
118
The journal of product & brand management
114
The journal of brand management : an international journal
94
Psychology & marketing
89
Journal of the Academy of Marketing Science
88
Asia Pacific journal of marketing and logistics
85
Cogent business & management
80
Journal of retailing
75
Journal of hospitality marketing & management
73
Journal of strategic marketing
72
Journal of marketing
71
Journal of travel and tourism marketing
71
International journal of contemporary hospitality management
69
European journal of marketing : EJM
67
The service industries journal
62
Industrial marketing management : the international journal for industrial and high-tech firms
61
Marketing intelligence & planning
60
International journal of retail & distribution management
58
Journal of service management
55
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
54
Journal of marketing communications
53
International journal of internet marketing and advertising : IJIMA
52
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
50
Journal of marketing management : MM
50
Journal of service research : JSR
50
Services marketing quarterly
49
The international review of retail, distribution and consumer research
49
Tourism management : research, policies, practice
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
46
The journal of consumer marketing
45
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
44
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
44
The international journal of bank marketing : IJBM
42
Service business
41
International journal of electronic marketing and retailing : IJEMR
40
International journal of retail and distribution management
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ECONIS (ZBW)
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1
Building a competitive advantage based on transparency : when and why does transparency matter for corporate social responsibility?
Liu, Yeyi
;
Heinberg, Martin
;
Huang, Xuan
;
Eisingerich, …
- In:
Business horizons
66
(
2023
)
4
,
pp. 517-527
Persistent link: https://www.econbiz.de/10014333502
Saved in:
2
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
3
Loyalty or lethargy? : keeping sellers committed, not entrenched
Jelinek, Ronald
- In:
Business horizons
64
(
2021
)
1
,
pp. 61-71
Persistent link: https://www.econbiz.de/10012494566
Saved in:
4
Managing your most loyal customer relationships
Larson, John A.
;
Jaworski, Bernard J.
;
Larson, Jack
- In:
Business horizons
64
(
2021
)
1
,
pp. 141-147
Persistent link: https://www.econbiz.de/10012494576
Saved in:
5
From data to action : how marketers can leverage AI
Campbell, Colin L.
;
Sands, Sean
;
Ferraro, Carla
;
Tsao, …
- In:
Business horizons
63
(
2020
)
2
,
pp. 227-243
Persistent link: https://www.econbiz.de/10012172056
Saved in:
6
How small service failures drive customer defection : introducing the concept of microfailures
Sands, Sean
;
Campbell, Colin L.
;
Shedd, Lois
;
Ferraro, Carla
- In:
Business horizons
63
(
2020
)
4
,
pp. 573-584
Persistent link: https://www.econbiz.de/10012287580
Saved in:
7
The differential treatment of women during service recovery : how perceived social power affects consumers' postfailure compensation
Cummings, Krista Hill
;
Seitchik, Allison E.
- In:
Business horizons
63
(
2020
)
5
,
pp. 647-658
Persistent link: https://www.econbiz.de/10012301448
Saved in:
8
Flatlined : combatting the death of retail stores
Berman, Barry
- In:
Business horizons
62
(
2019
)
1
,
pp. 75-82
Persistent link: https://www.econbiz.de/10011995667
Saved in:
9
Strategies for creating value through individual and collective customer experiences
Heinonen, Kristina
;
Campbell, Colin L.
;
Ferguson, Sarah Lord
- In:
Business horizons
62
(
2019
)
1
,
pp. 95-104
Persistent link: https://www.econbiz.de/10011995670
Saved in:
10
Competing with loyalty : how to design successful customer loyalty reward programs
Nastasoiu, Alina
;
Vandenbosch, Mark B.
- In:
Business horizons
62
(
2019
)
2
,
pp. 207-214
Persistent link: https://www.econbiz.de/10011995687
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