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~isPartOf:"Business horizons"
~subject:"Brand image"
~subject:"Digitalisierung"
~subject:"Markenführung"
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Search: subject_exact:"Internet-Werbung"
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Brand image
Digitalisierung
Markenführung
Internet marketing
57
Online-Marketing
57
Social Web
44
Social web
44
Social media
21
Consumer behaviour
17
Konsumentenverhalten
17
Brand management
15
Beziehungsmarketing
13
Relationship marketing
13
Viral marketing
10
Virales Marketing
10
Social network
7
Soziales Netzwerk
7
Brand
6
E-commerce
6
Electronic Commerce
6
Facebook
6
Markenimage
6
Online retailing
6
Online-Handel
6
Social media marketing
6
Branding
5
Digital marketing
5
Marketing management
5
Marketingmanagement
5
Advertising
4
Advertising effects
4
Digitization
4
Influencer marketing
4
Markenartikel
4
Marketing
4
Mobile Business
4
Mobile Marketing
4
Mobile business
4
Mobile communications
4
Mobile marketing
4
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19
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2
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2
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English
19
Author
All
Sashittal, Hemant Chaitanya
2
Balagué, Christine
1
Bohnsack, René
1
Borin, Norm
1
Botha, Elsamari
1
Breazeale, Michael
1
Brito, Eliane P. Z.
1
Bruning, Patrick F.
1
Cova, Bernard
1
Crittenden, Andrew B.
1
Crittenden, Victoria Lynn
1
Crittenden, William F.
1
Dass, Mayukh
1
DeMar, Michael
1
Esmark Jones, Carol L.
1
Ferreira, João J. M.
1
Gamboa, Ana Margarida
1
Gonçalves, Helena Martins
1
Guinan, Patricia J.
1
Hodis, Monica
1
Jassawalla, Avan R.
1
Kafka, Ron
1
Kapoor, Anuj
1
Kietzmann, Jan
1
Kohli, Chiranjeev
1
Kumar, Shivina
1
Liesner, Meike Malena
1
Lin, Hsin-Chen
1
Lindsey-Mullikin, Joan
1
Mateus, Inês
1
Parise, Salvatore
1
Park, Judy
1
Pereira, Hélia Gonçalves
1
Pitt, Christine S.
1
Rosenthal, Benjamin
1
Salgueiro, Maria de Fátima
1
Scholz, Joachim
1
Smith, Andrew N.
1
Spaid, Brian I.
1
Sriramachandramurthy, Rajendran
1
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Business horizons
Journal of business research : JBR
100
International journal of internet marketing and advertising : IJIMA
51
Journal of retailing and consumer services
51
The journal of product & brand management
47
The journal of brand management : an international journal
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Journal of marketing communications
30
Journal of promotion management : innovations in planning and applied research
28
International journal of advertising : the review of marketing communications
26
Cogent business & management
21
Marketing intelligence & planning
20
Tourism management : research, policies, practice
19
Journal of promotion management : JPM
18
Springer eBook Collection
18
Journal of advertising research
17
Journal of internet commerce
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
International journal of technology marketing : IJTMkt
14
SpringerLink / Bücher
14
International journal of electronic marketing and retailing : IJEMR
13
Journal of marketing management : MM
13
Journal of fashion marketing and management
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
European journal of marketing : EJM
11
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of advertising : the quarterly review of marketing communications
11
Psychology & marketing
11
Asia Pacific journal of marketing and logistics
10
International journal of consumer studies
10
International journal of hospitality management
10
Journal of marketing
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of the Academy of Marketing Science
10
Social Branding : Strategien - Praxisbeispiele - Perspektiven
10
Technological forecasting & social change : an international journal
10
Tourism management perspectives : TMP
10
European journal of marketing
9
Journal of strategic marketing
9
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ECONIS (ZBW)
19
Showing
1
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10
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19
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1
The digitalization triumvirate : how incumbents survive
Crittenden, Andrew B.
;
Crittenden, Victoria Lynn
; …
- In:
Business horizons
62
(
2019
)
2
,
pp. 259-266
Persistent link: https://www.econbiz.de/10011995699
Saved in:
2
What the hack? : a growth hacking taxonomy and practical applications for firms
Bohnsack, René
;
Liesner, Meike Malena
- In:
Business horizons
62
(
2019
)
6
,
pp. 799-818
Persistent link: https://www.econbiz.de/10012129197
Saved in:
3
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
Saved in:
4
Employee brand engagement on social media : managing optimism and commonality
Pitt, Christine S.
;
Botha, Elsamari
;
Ferreira, João J. M.
- In:
Business horizons
61
(
2018
)
4
,
pp. 635-642
Persistent link: https://www.econbiz.de/10011883636
Saved in:
5
How virtual brand community traces may increase fan engagement in brand pages
Rosenthal, Benjamin
;
Brito, Eliane P. Z.
- In:
Business horizons
60
(
2017
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011757125
Saved in:
6
Why strategy is key for successful social media sales
Lindsey-Mullikin, Joan
;
Borin, Norm
- In:
Business horizons
60
(
2017
)
4
,
pp. 473-482
Persistent link: https://www.econbiz.de/10011707720
Saved in:
7
Taking a global view on brand post popularity : six social media brand post practices for global markets
Lin, Hsin-Chen
;
Swarna, Hepsi
;
Bruning, Patrick F.
- In:
Business horizons
60
(
2017
)
5
,
pp. 621-633
Persistent link: https://www.econbiz.de/10011771677
Saved in:
8
Designing an emotional strategy : strengthening digital channel engagements
Straker, Karla
;
Wrigley, Cara
- In:
Business horizons
59
(
2016
)
3
,
pp. 339-346
Persistent link: https://www.econbiz.de/10011488399
Saved in:
9
Augmented reality : designing immersive experiences that maximize consumer engagement
Scholz, Joachim
;
Smith, Andrew N.
- In:
Business horizons
59
(
2016
)
2
,
pp. 149-161
Persistent link: https://www.econbiz.de/10011451873
Saved in:
10
Building acquaintance brands via Snapchat for the college student market
Sashittal, Hemant Chaitanya
;
DeMar, Michael
; …
- In:
Business horizons
59
(
2016
)
2
,
pp. 193-204
Persistent link: https://www.econbiz.de/10011451889
Saved in:
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