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~isPartOf:"Business horizons"
~subject:"Electronic Commerce"
~subject:"Kundenintegration"
~type_genre:"Article in journal"
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Electronic Commerce
Kundenintegration
Social Web
90
Social web
90
Internet marketing
44
Online-Marketing
44
Social media
37
Beziehungsmarketing
19
Brand management
19
Consumer behaviour
19
Konsumentenverhalten
19
Markenführung
19
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19
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13
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10
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Bizzi, Lorenzo
1
Breazeale, Michael
1
Chae, Bongsug
1
Cortimiglia, Marcelo Nogueira
1
Dass, Mayukh
1
Esmark Jones, Carol L.
1
Gala, Kaushik
1
Jewell, Robert D.
1
Karahanna, Elena
1
Kumar, Shivina
1
Labban, Alice
1
Liu, Qianqian
1
Martini, Antonella
1
Massa, Silvia
1
McHaney, Roger
1
Oliveira, Daniel Thomé de
1
Scholz, Joachim
1
Sheu, Chwen
1
Smith, Andrew N.
1
Spaid, Brian I.
1
Stevens, Jennifer L.
1
Testa, Stefania
1
Wang, Yiru
1
Watson, Richard T.
1
Zamudio, César
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Business horizons
Journal of business research : JBR
70
Journal of retailing and consumer services
45
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
33
Technological forecasting & social change : an international journal
33
Journal of management information systems : JMIS
30
Electronic commerce research
26
Industrial marketing management : the international journal for industrial and high-tech firms
24
Information systems research : ISR
23
International journal of electronic marketing and retailing : IJEMR
21
International journal of business information systems : IJBIS
20
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
Journal of internet commerce
17
Electronic markets : EM ; the international journal of electronic commerce and business media
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
International journal of electronic commerce : IJEC
15
Journal of electronic commerce research : JECR
15
Journal of open innovation : technology, market, and complexity
15
International journal of hospitality management
14
International journal of internet marketing and advertising : IJIMA
14
Management science : journal of the Institute for Operations Research and the Management Sciences
14
International journal of networking and virtual organisations : IJNVO
13
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
13
International journal of technology marketing : IJTMkt
12
Journal of marketing management : MM
12
Marketing intelligence & planning
12
Electronic markets : the international journal on networked business
11
International journal of electronic business
11
Journal of travel and tourism marketing
11
The journal of brand management : an international journal
11
International journal of contemporary hospitality management
10
International journal of e-business research : an official publication of the Information Resources Management Association
10
International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
10
Internet policy review : journal on internet regulation
10
Journal of strategic marketing
10
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
Asia Pacific journal of marketing and logistics
9
Electronic commerce research and applications
9
Journal of fashion marketing and management
9
Journal of marketing
9
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ECONIS (ZBW)
10
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10
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Date (oldest first)
1
Digital Davids, global Goliaths, and the Web3 sling
Gala, Kaushik
- In:
Business horizons
67
(
2024
)
1
,
pp. 5-17
Persistent link: https://www.econbiz.de/10014456138
Saved in:
2
The more they know : using transparent online communication to combat fake online reviews
Wang, Yiru
;
Zamudio, César
;
Jewell, Robert D.
- In:
Business horizons
66
(
2023
)
6
,
pp. 753-764
Persistent link: https://www.econbiz.de/10014433619
Saved in:
3
Exploring social media use in B2B supply chain operations
Chae, Bongsug
;
McHaney, Roger
;
Sheu, Chwen
- In:
Business horizons
63
(
2020
)
1
,
pp. 73-84
Persistent link: https://www.econbiz.de/10012162018
Saved in:
4
The double-edged impact of social media on online trading : opportunities, threats, and recommendations for organizations
Bizzi, Lorenzo
;
Labban, Alice
- In:
Business horizons
62
(
2019
)
4
,
pp. 509-519
Persistent link: https://www.econbiz.de/10012062423
Saved in:
5
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
Saved in:
6
Value co-creation in web-based multisided platforms : a conceptual framework and implications for business model design
Oliveira, Daniel Thomé de
;
Cortimiglia, Marcelo Nogueira
- In:
Business horizons
60
(
2017
)
6
,
pp. 747-758
Persistent link: https://www.econbiz.de/10011771751
Saved in:
7
Augmented reality : designing immersive experiences that maximize consumer engagement
Scholz, Joachim
;
Smith, Andrew N.
- In:
Business horizons
59
(
2016
)
2
,
pp. 149-161
Persistent link: https://www.econbiz.de/10011451873
Saved in:
8
Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh
;
Kumar, Shivina
- In:
Business horizons
57
(
2014
)
2
,
pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
Saved in:
9
Customer co-creation projects and social media : the case of Barilla of Italy
Martini, Antonella
;
Massa, Silvia
;
Testa, Stefania
- In:
Business horizons
57
(
2014
)
3
,
pp. 425-434
Persistent link: https://www.econbiz.de/10010359469
Saved in:
10
Unveiling user-generated content : designing websites to best present customer reviews
Liu, Qianqian
;
Karahanna, Elena
;
Watson, Richard T.
- In:
Business horizons
54
(
2011
)
3
,
pp. 231-240
Persistent link: https://www.econbiz.de/10009126407
Saved in:
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