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~isPartOf:"Business horizons"
~subject:"Kundenintegration"
~subject:"Markenimage"
~type_genre:"Article in journal"
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Kundenintegration
Markenimage
Social Web
90
Social web
90
Internet marketing
44
Online-Marketing
44
Social media
37
Beziehungsmarketing
19
Brand management
19
Consumer behaviour
19
Konsumentenverhalten
19
Markenführung
19
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19
Viral marketing
13
Virales Marketing
13
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10
Marketingmanagement
10
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9
Soziales Netzwerk
9
Digitalisierung
8
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8
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8
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8
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7
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7
E-commerce
7
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7
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6
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6
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6
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6
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6
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5
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5
Crowdsourcing
5
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5
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5
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5
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11
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Article in journal
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11
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11
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Sashittal, Hemant Chaitanya
2
Bal, Anjali S.
1
Breazeale, Michael
1
Brito, Eliane P. Z.
1
Bruning, Patrick F.
1
Cortimiglia, Marcelo Nogueira
1
DeMar, Michael
1
Esmark Jones, Carol L.
1
Hanna, Richard
1
Hodis, Monica
1
Jassawalla, Avan R.
1
Kapoor, Anuj
1
Karahanna, Elena
1
Kohli, Chiranjeev
1
Lin, Hsin-Chen
1
Liu, Qianqian
1
Martini, Antonella
1
Massa, Silvia
1
Mills, Adam J.
1
Oliveira, Daniel Thomé de
1
Rosenthal, Benjamin
1
Scholz, Joachim
1
Smith, Andrew N.
1
Spaid, Brian I.
1
Sriramachandramurthy, Rajendran
1
Stevens, Jennifer L.
1
Suri, Rajneesh
1
Swarna, Hepsi
1
Testa, Stefania
1
Watson, Richard T.
1
Weidner, Kelly
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Business horizons
Journal of business research : JBR
98
Journal of retailing and consumer services
54
The journal of brand management : an international journal
43
The journal of product & brand management
41
International journal of internet marketing and advertising : IJIMA
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Technological forecasting & social change : an international journal
19
Journal of marketing communications
18
Journal of promotion management : innovations in planning and applied research
18
Tourism management : research, policies, practice
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
International journal of advertising : the review of marketing communications
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Journal of strategic marketing
14
Psychology & marketing
14
Marketing intelligence & planning
13
Industrial marketing management : the international journal for industrial and high-tech firms
12
International journal of technology marketing : IJTMkt
12
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
Asia Pacific journal of marketing and logistics
11
Cogent business & management
11
Journal of fashion marketing and management
11
Journal of internet commerce
11
Journal of marketing
11
Tourism management perspectives : TMP
11
Journal of service management
10
International journal of electronic marketing and retailing : IJEMR
9
International journal of hospitality management
9
Journal of marketing management : MM
9
Journal of electronic commerce research : JECR
8
Journal of open innovation : technology, market, and complexity
8
Journal of promotion management : JPM
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
European journal of marketing
7
International journal of advertising : the quarterly review of marketing communications
7
International journal of consumer studies
7
International journal of electronic commerce : IJEC
7
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ECONIS (ZBW)
11
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1
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
Saved in:
2
How virtual brand community traces may increase fan engagement in brand pages
Rosenthal, Benjamin
;
Brito, Eliane P. Z.
- In:
Business horizons
60
(
2017
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011757125
Saved in:
3
Taking a global view on brand post popularity : six social media brand post practices for global markets
Lin, Hsin-Chen
;
Swarna, Hepsi
;
Bruning, Patrick F.
- In:
Business horizons
60
(
2017
)
5
,
pp. 621-633
Persistent link: https://www.econbiz.de/10011771677
Saved in:
4
Value co-creation in web-based multisided platforms : a conceptual framework and implications for business model design
Oliveira, Daniel Thomé de
;
Cortimiglia, Marcelo Nogueira
- In:
Business horizons
60
(
2017
)
6
,
pp. 747-758
Persistent link: https://www.econbiz.de/10011771751
Saved in:
5
Crowdsourcing and brand control
Bal, Anjali S.
;
Weidner, Kelly
;
Hanna, Richard
;
Mills, …
- In:
Business horizons
60
(
2017
)
2
,
pp. 219-228
Persistent link: https://www.econbiz.de/10011653692
Saved in:
6
Augmented reality : designing immersive experiences that maximize consumer engagement
Scholz, Joachim
;
Smith, Andrew N.
- In:
Business horizons
59
(
2016
)
2
,
pp. 149-161
Persistent link: https://www.econbiz.de/10011451873
Saved in:
7
Building acquaintance brands via Snapchat for the college student market
Sashittal, Hemant Chaitanya
;
DeMar, Michael
; …
- In:
Business horizons
59
(
2016
)
2
,
pp. 193-204
Persistent link: https://www.econbiz.de/10011451889
Saved in:
8
Entifying your brand among Twitter-using millennials
Sashittal, Hemant Chaitanya
;
Hodis, Monica
; …
- In:
Business horizons
58
(
2015
)
3
,
pp. 325-333
Persistent link: https://www.econbiz.de/10011286500
Saved in:
9
Will social media kill branding?
Kohli, Chiranjeev
;
Suri, Rajneesh
;
Kapoor, Anuj
- In:
Business horizons
58
(
2015
)
1
,
pp. 35-44
Persistent link: https://www.econbiz.de/10010476152
Saved in:
10
Customer co-creation projects and social media : the case of Barilla of Italy
Martini, Antonella
;
Massa, Silvia
;
Testa, Stefania
- In:
Business horizons
57
(
2014
)
3
,
pp. 425-434
Persistent link: https://www.econbiz.de/10010359469
Saved in:
1
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