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~isPartOf:"Business horizons"
~subject:"Kundenintegration"
~subject:"Virtual reality"
~type_genre:"Article in journal"
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Kundenintegration
Virtual reality
Social Web
90
Social web
90
Internet marketing
44
Online-Marketing
44
Social media
37
Beziehungsmarketing
19
Brand management
19
Consumer behaviour
19
Konsumentenverhalten
19
Markenführung
19
Relationship marketing
19
Viral marketing
13
Virales Marketing
13
Marketing management
10
Marketingmanagement
10
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9
Soziales Netzwerk
9
Digitalisierung
8
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8
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8
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7
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7
E-commerce
7
Electronic Commerce
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6
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6
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Crowdsourcing
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Article in journal
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9
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9
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Haenlein, Michael
2
Kaplan, Andreas M.
2
Berman, Barry
1
Chandler, Garreth
1
Cortimiglia, Marcelo Nogueira
1
Demsar, Vlad
1
Ferraro, Carla
1
Guinan, Patricia J.
1
Kafka, Ron
1
Karahanna, Elena
1
Liu, Qianqian
1
Martini, Antonella
1
Massa, Silvia
1
Oliveira, Daniel Thomé de
1
Parise, Salvatore
1
Pollack, Debra
1
Sands, Sean
1
Scholz, Joachim
1
Smith, Andrew N.
1
Testa, Stefania
1
Watson, Richard T.
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Business horizons
Journal of business research : JBR
62
Journal of retailing and consumer services
33
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
Technological forecasting & social change : an international journal
21
International journal of networking and virtual organisations : IJNVO
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
The journal of brand management : an international journal
14
Journal of marketing management : MM
13
Psychology & marketing
13
Journal of management information systems : JMIS
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
The journal of product & brand management
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of strategic marketing
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Asia Pacific journal of marketing and logistics
8
Information systems research : ISR
8
International journal of technology marketing : IJTMkt
8
Marketing intelligence & planning
8
Tourism management : research, policies, practice
8
International journal of internet marketing and advertising : IJIMA
7
Journal of electronic commerce research : JECR
7
Journal of internet commerce
7
Journal of promotion management : innovations in planning and applied research
7
The journal of product innovation management : an international publication of the Product Development & Management Association
7
The journal of services marketing
7
Electronic commerce research
6
Electronic markets : the international journal on networked business
6
Innovation: organization & management : IOM
6
International journal of consumer studies
6
International journal of contemporary hospitality management
6
International journal of product development : IJPD
6
Journal of service management
6
Marketing theory
6
Research policy : policy, management and economic studies of science, technology and innovation
6
Electronic markets : EM ; the international journal of electronic commerce and business media
5
International journal of advertising : the review of marketing communications
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
International journal of electronic commerce : IJEC
5
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ECONIS (ZBW)
9
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1
False idols : unpacking the opportunities and challenges of falsity in the context of virtual influencers
Sands, Sean
;
Ferraro, Carla
;
Demsar, Vlad
;
Chandler, Garreth
- In:
Business horizons
65
(
2022
)
6
,
pp. 777-788
Persistent link: https://www.econbiz.de/10013438550
Saved in:
2
Strategies for the successful implementation of augmented reality
Berman, Barry
;
Pollack, Debra
- In:
Business horizons
64
(
2021
)
5
,
pp. 621-630
Persistent link: https://www.econbiz.de/10012990354
Saved in:
3
Value co-creation in web-based multisided platforms : a conceptual framework and implications for business model design
Oliveira, Daniel Thomé de
;
Cortimiglia, Marcelo Nogueira
- In:
Business horizons
60
(
2017
)
6
,
pp. 747-758
Persistent link: https://www.econbiz.de/10011771751
Saved in:
4
Augmented reality : designing immersive experiences that maximize consumer engagement
Scholz, Joachim
;
Smith, Andrew N.
- In:
Business horizons
59
(
2016
)
2
,
pp. 149-161
Persistent link: https://www.econbiz.de/10011451873
Saved in:
5
Solving the crisis of immediacy : how digital technology can transform the customer experience
Parise, Salvatore
;
Guinan, Patricia J.
;
Kafka, Ron
- In:
Business horizons
59
(
2016
)
4
,
pp. 411-420
Persistent link: https://www.econbiz.de/10011514824
Saved in:
6
Customer co-creation projects and social media : the case of Barilla of Italy
Martini, Antonella
;
Massa, Silvia
;
Testa, Stefania
- In:
Business horizons
57
(
2014
)
3
,
pp. 425-434
Persistent link: https://www.econbiz.de/10010359469
Saved in:
7
Unveiling user-generated content : designing websites to best present customer reviews
Liu, Qianqian
;
Karahanna, Elena
;
Watson, Richard T.
- In:
Business horizons
54
(
2011
)
3
,
pp. 231-240
Persistent link: https://www.econbiz.de/10009126407
Saved in:
8
Users of the world, unite! : the challenges and opportunities of social media
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
53
(
2010
)
1
,
pp. 59-68
Persistent link: https://www.econbiz.de/10003953180
Saved in:
9
The fairyland of Second Life : virtual social worlds and how to use them
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
52
(
2009
)
6
,
pp. 563-572
Persistent link: https://www.econbiz.de/10003905835
Saved in:
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