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~isPartOf:"Business horizons"
~subject:"USA"
~subject:"Virales Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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USA
Virales Marketing
Social Web
90
Social web
90
Internet marketing
57
Online-Marketing
57
Social media
37
E-commerce
31
Electronic Commerce
31
Consumer behaviour
30
Konsumentenverhalten
30
Beziehungsmarketing
22
Relationship marketing
22
Internet
21
Brand management
19
Digitalisierung
19
Digitization
19
Markenführung
19
Data security
17
Datensicherheit
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IT-Kriminalität
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Viral marketing
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Marketing management
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Marketingmanagement
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Internet der Dinge
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Internet of things
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Article
23
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Aufsatz in Zeitschrift
Article in journal
23
Conference paper
1
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1
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English
23
Author
All
Bruning, Patrick F.
2
Haenlein, Michael
2
Kaplan, Andreas M.
2
Lin, Hsin-Chen
2
Mangold, W. Glynn
2
Swarna, Hepsi
2
Abraham, Chon
1
Beverland, Michael
1
Breazeale, Michael
1
Burkhalter, Janée N.
1
Chandna, Vallari
1
Chatterjee, Dave
1
Couto, João Pedro Almeida
1
Cravens, Karen S.
1
Cristóvão Veríssimo, José Manuel
1
Dalakas, Vassilis
1
Dias Faria, Sandra
1
Dobele, Angela
1
Esmark Jones, Carol L.
1
Faulds, David J.
1
Gentry, James K.
1
Jayashankar, Jay V.
1
Jewell, Robert D.
1
Karahanna, Elena
1
Laffey, Des
1
Lin, Tom M. Y.
1
Lindgreen, Adam
1
Liu, Qianqian
1
Liu, Yuping
1
Luarn, Pin
1
Maurer, Steven D.
1
Melancon, Joanna Phillips
1
Meyer Alexander, Raquel
1
Oliver, Elizabeth Goad
1
Perryman, Alexa A.
1
Shih, Chao-ching
1
Sims, Ronald R.
1
Singh, Jasvinder
1
Singh, Tanuja
1
Smith, Katherine Taken
1
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Published in...
All
Business horizons
Journal of business research : JBR
141
Journal of retailing and consumer services
86
International journal of internet marketing and advertising : IJIMA
81
Studies in nonlinear dynamics and econometrics : SNDE ; quarterly publ. electronically on the internet
73
International journal of hospitality management
70
Information systems research : ISR
69
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
62
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
61
Journal of internet commerce
60
Journal of advertising research
59
Tourism management : research, policies, practice
59
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
47
Journal of electronic commerce research : JECR
45
Journal of marketing communications
45
Psychology & marketing
45
International journal of electronic marketing and retailing : IJEMR
42
Monthly labor review
40
Journal of management information systems : JMIS
39
Technological forecasting & social change : an international journal
35
Electronic commerce research
34
Journal of hospitality marketing & management
34
Journal of travel and tourism marketing
33
International journal of advertising : the quarterly review of marketing communications
31
Journal of marketing
31
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
31
Telecommunications policy : the international journal of digital economy, data sciences and new media
31
Management science : journal of the Institute for Operations Research and the Management Sciences
29
International journal of contemporary hospitality management
27
The American economic review
27
International journal of advertising : the review of marketing communications
26
Journal of marketing management : MM
24
The journal of product & brand management
24
International journal of electronic commerce : IJEC
23
Journal of promotion management : innovations in planning and applied research
23
Management information systems : mis quarterly
23
European journal of marketing : EJM
21
International journal of electronic business
21
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
21
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ECONIS (ZBW)
23
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1
The more they know : using transparent online communication to combat fake online reviews
Wang, Yiru
;
Zamudio, César
;
Jewell, Robert D.
- In:
Business horizons
66
(
2023
)
6
,
pp. 753-764
Persistent link: https://www.econbiz.de/10014433619
Saved in:
2
Social entrepreneurship and digital platforms : crowdfunding in the sharing-economy era
Chandna, Vallari
- In:
Business horizons
65
(
2022
)
1
,
pp. 21-31
Persistent link: https://www.econbiz.de/10012939470
Saved in:
3
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
Saved in:
4
Using online opinion leaders to promote the hedonic and utilitarian value of products and services
Lin, Hsin-Chen
;
Bruning, Patrick F.
;
Swarna, Hepsi
- In:
Business horizons
61
(
2018
)
3
,
pp. 431-442
Persistent link: https://www.econbiz.de/10011866358
Saved in:
5
Taking a global view on brand post popularity : six social media brand post practices for global markets
Lin, Hsin-Chen
;
Swarna, Hepsi
;
Bruning, Patrick F.
- In:
Business horizons
60
(
2017
)
5
,
pp. 621-633
Persistent link: https://www.econbiz.de/10011771677
Saved in:
6
Who is the better player? : off-field battle on Facebook and Twitter
Tiago, Teresa
;
Tiago, Flávio Borges
;
Dias Faria, Sandra
; …
- In:
Business horizons
59
(
2016
)
2
,
pp. 175-183
Persistent link: https://www.econbiz.de/10011451882
Saved in:
7
Digital marketing and social media : why bother?
Tiago, Maria Teresa Borges
;
Cristóvão Veríssimo, …
- In:
Business horizons
57
(
2014
)
6
,
pp. 703-708
Persistent link: https://www.econbiz.de/10010433306
Saved in:
8
Guest editors' perspective: Followers, likes, and page clicks : oh my! ; a new frontier for social media in Western Europe
Cravens, Karen S.
;
Oliver, Elizabeth Goad
;
Perryman, …
- In:
Business horizons
57
(
2014
)
6
,
pp. 691-693
Persistent link: https://www.econbiz.de/10010433312
Saved in:
9
Fan-centric social media : the Xiaomi phenomenon in China
Shih, Chao-ching
;
Lin, Tom M. Y.
;
Luarn, Pin
- In:
Business horizons
57
(
2014
)
3
,
pp. 349-358
Persistent link: https://www.econbiz.de/10010359482
Saved in:
10
Selling to millennials with online reviews
Mangold, W. Glynn
;
Smith, Katherine Taken
- In:
Business horizons
55
(
2012
)
2
,
pp. 141-153
Persistent link: https://www.econbiz.de/10009522397
Saved in:
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